Stagwell’s Approach to Scaling Without Sacrificing Autonomy

Modern marketing organizations are scaling through acquisitions, specialization, and global expansion, but with that growth comes operational fragmentation. As AI accelerates content creation and activation, organizations must find new ways to align teams without slowing them down. Learn how Stagwell, a network of over 70 independent agencies, partnered with Adobe Support and Services to build a connected content ecosystem that enables scale without enforcing rigid standardization. At the center is “The Machine,” Stagwell’s internal platform where workflows, assets, data, and AI are orchestrated across planning, creation, and activation. By leveraging Adobe Workfront and Adobe Experience Manager Assets, Stagwell created enterprise visibility into content status, usage, and readiness while allowing agencies to maintain their own ways of working. See how this approach enables faster content reuse, reduces friction in activation, and prepares organizations for AI-driven workflows while preserving autonomy and brand differentiation.

Key takeaways:

• How to scale marketing operations through orchestration instead of process standardization
• Strategies for connecting workflows, assets, and data to enable AI-ready content systems
• Best practices for creating enterprise visibility and governance without limiting team autonomy

Industry : Retail

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Case/Use Study

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Web Analyst, Project Manager, Product Manager, Operations Marketer , Commerce Professional, Content Manager, Creative, Demand Generation Marketer, Product Marketer, Creative Project Manager, Brand Marketer