How Wyndham Uses AI Content Intelligence to Drive Conversion

Why do certain creative elements outperform others across different channels? Do snowy landscapes boost CTR on web while ocean scenes convert better in paid social? Does social proof win first-time buyers on social while scarcity drives repeat purchases in mobile apps? For the first time, you can answer these questions with precision. Adobe Content Analytics now brings AI-powered content intelligence to native mobile apps and paid media, breaking down every asset into its DNA — colors, scenes, objects, and more. Uncover how the same creative performs differently across channels. Learn how to attribute revenue to individual assets, identify granular traits that drive conversions for specific segments, and close the loop on your content supply chain for maximum ROI. Hear from Katie Makin on how Wyndham leverages Content Analytics to understand what drives conversion across Mobile and Web channels, and optimizes creative for measurable impact. 

Key takeaways:

• Pinpoint which content attributes convert best on mobile vs. web vs. paid media
• Attribute revenue impact to individual assets across your digital ecosystem
• Optimize creative supply chains by knowing what resonates where

Technical Level: Intermediate

Track: Analytics

Content Category: Tips and Tricks

Audience : Campaign Marketer, Analyst, Digital Marketer, Marketer, Web Analyst, Product Manager, Content Manager, Martech Professional