Skill Exchange: It's Alive! Build a CJA Masterpiece, not a Monster

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Analytics


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Inside MLB’s Playbook: Measuring What Really Drives Demand

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Using Customer Journey Analytics for Decisions, Not Just Reporting

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The Change Management Blueprint for Customer Journey Analytics

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The Change Management Blueprint for Customer Journey Analytics

tbd

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Skill Exchange: It's Alive! Build a CJA Masterpiece, not a Monster

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Skill Exchange: It's Alive! Build a CJA Masterpiece, not a Monster

Learn how to build a scalable CJA implementation with strong schema, identity, and governance, while turning your data setup into a masterpiece, not a monster.

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Insights Beyond the Stars: Galactic Customer Journey Analytics Tips & Tricks

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Insights Beyond the Stars: Galactic Customer Journey Analytics Tips & Tricks

TBD

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Skill Exchange: Tag your Tagging — Change Monitoring Made Easy

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Too Hot for Main Stage — Help Shape the Product

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2026 Adobe Analytics Rockstars — Top Tips and Tricks

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Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

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Skill Exchange: It's Alive! Build a CJA Masterpiece, not a Monster - OS950

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Speakers

  • Anita Mummert

    Anita Mummert

    Business Architecture Manager, Accenture

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About the Session

Bringing Customer Journey Analytics to life can feel a little like mad science, but with the right setup, your creation can be a masterpiece, not a monster. In this session, learn how to build a strong CJA foundation the right way — choosing between the Adobe Analytics Connector and AEP SDK, designing a scalable schema, planning your identity strategy, and setting up governance that empowers analysts. You’ll leave with practical steps to future-proof your implementation for activation across the AEP Platform, and the confidence that your masterpiece won’t turn on you.

Takeaways:

  • Learn key steps for a smooth, scalable CJA implementation.
  • Understand schema, identity, and governance best practices.
  • Discover how to future-proof your setup for activation for AJO and RT-CDP.

Technical Level: Intermediate to Advanced

Track: Analytics

Content Category: Tips and Tricks

Audience : Business Analyst, Developer, Analyst, Industry Analyst

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