Cisco Adds Next-Level B2B Analysis with Adobe Customer Journey Analytics

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In-Person On-Demand Session

Cisco Adds Next-Level B2B Analysis with Adobe Customer Journey Analytics - S108

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Speakers

  • Ashok Gorrepati

    Ashok Gorrepati

    Product Manager, Adobe Analytics, Adobe

  • Marijka Engel

    Marijka Engel

    Sr. Manager Product Management, Adobe

  • Konstantin Zobov

    Konstantin Zobov

    Sr. Product Manager, Digital and Ecommerce, Cisco

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About the Session

Get a real-world demonstration of how Cisco uses Adobe Customer Journey Analytics B2B Edition to unify account, person, and opportunity data and drive deeper insights and faster decisions. Today’s B2B organizations navigate complex buying groups, long sales cycles, and data distributed across CRM, MAP, and digital systems. Customer Journey Analytics B2B Edition brings these sources together for a clearer understanding of engagement across every stage of the customer journey. Discover how new capabilities, such as multiple dimension columns, total population reporting, and account stitching, help teams uncover patterns, improve targeting, and break down internal data silos. Adobe experts and Cisco’s analytics leader share practical approaches to preparing B2B data, aligning cross-functional teams, and accelerating value.

Key takeaways:

  • See how Cisco unifies account and person data to reveal buying group behavior and accelerate decision making
  • Apply new Customer Journey Analytics B2B capabilities — multiple dimension columns, total population reporting, and account stitching — to deepen analysis and eliminate data blind spots
  • Equip your marketing, sales, and analytics teams with a connected view of engagement across CRM, MAP, and digital channels to drive revenue impact

Industry : Healthcare and Life Sciences, High Tech, Industrial Manufacturing, IT Professional Services

Technical Level: General Audience

Track: Analytics

Content Category: Tips and Tricks

Audience : Analyst, Digital Marketer, Executive, Marketer, Operations Marketer , IT , Martech Professional

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