Closed captions in English will be available soon.
From Dialog to Data: Turning Conversations into Business Impact
In-Person On-Demand Session
From Dialog to Data: Turning Conversations into Business Impact - S107
Speakers
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Brian Au
Principal Product Manager, Digital Experience, Adobe
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Karin Rakita
Group Manager, Insights & Analytics, Adobe
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About the Session
Discover how analytics for conversational agents helps brands optimize dialog flows, analyze sentiment, identify journey drop-off points, and attribute business outcomes to conversational channels. Learn best practices from Adobe’s own implementation of these capabilities. Explore practical strategies for creating operational dashboards, extracting behavioral signals, and activating key audiences to deliver personalized experiences and improve business performance. See what’s next for conversational analytics and how you can embed these capabilities to accelerate digital transformation.
Key takeaways:
- Learn to surface engagement, sentiment, and conversion metrics from dialog
- Get practical methods to blend conversation analytics with web, app, and customer data for unified journey mapping and activation
- Explore how Adobe implemented conversational analytics internally, covering architecture, data pipelines, governance, dashboards, and the KPIs that demonstrate measurable ROI and business impact at scale
Technical Level: General Audience
Track: Analytics
Content Category: Case/Use Study
Audience : Business Analyst, Analyst, Digital Marketer, Web Analyst, Product Manager, AI Strategy/Technology
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.