The Change Management Blueprint for Customer Journey Analytics

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The Change Management Blueprint for Customer Journey Analytics

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The Change Management Blueprint for Customer Journey Analytics

tbd

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The Change Management Blueprint for Customer Journey Analytics - OS115

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Speakers

  • Jacob Winter

    Jacob Winter

    Head of Digital Experience, Adswerve

  • Nicki Hagen

    Nicki Hagen

    Director of Business Transformation, Adswerve

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About the Session

Unlocking the full value of Adobe Customer Journey Analytics requires more than a simple lift and shift from device-based reporting. It demands a fundamental shift in mindset — reorienting teams, processes, and success metrics around the customer journey. Join Jake Winter and Nicki Hagen from Adswerve as they reveal the change management blueprint for moving an organization from legacy tracking to journey-led growth.

Key takeaways:

  • Journey-centric governance: Move beyond vanity metrics to KPIs that track the customer’s cross-channel reality
  • Change management at scale: Strategies for putting people at the center of your digital transformation to ensure long-term tool stickiness
  • Operational evolution: Learn how to break down departmental silos to foster a collaborative analysis environment

Technical Level: General Audience

Track: Analytics

Content Category: Tips and Tricks

Audience : Business Analyst, Analyst, Marketer, Product Manager, Martech Professional

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