The People and Process Blueprint for Scaling Customer Data Platforms

Customer data platforms are an essential enabler to an audience-led, enterprise-scale marketing strategy. Behind the customer experience leaders who set forth the vision of what’s possible, teams on the ground often battle a reality of organizational silos and communication gaps to bring that vision to life. Hear how brands tackle these challenges to support cross-functional collaboration in their organization and create omnichannel experiences for their customers at speed and scale. 

Key takeaways: 

• Identify and action on a Center of Excellence model that’s right for your customer data platform investment 
• Pinpoint the roles and skills that your organization needs to enable your customer data platform use cases 
• Learn how to build a culture of collaboration that breaks down silos while moving the business forward 

Industry : Financial Services

Technical Level: Beginner

Track: Customer Data Management and Collaboration

Content Category: Tips and Tricks

Audience : Advertising Marketer, Business Analyst, Campaign Marketer, Developer, Analyst, Digital Marketer, Executive, Marketer, Project Manager, Product Manager, Operations Marketer , IT , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Product Marketer, Industry Analyst, Brand Marketer