Unlocking Customer Experience at Scale with Adobe Real-Time CDP

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Customer Data Management


How Workday Drives Modern ABM with Adobe and Bombora

00:15:33

How Workday Drives Modern ABM with Adobe and Bombora

Learn how Workday powers modern ABM using Adobe B2B Real-Time CDP and Bombora—activating real-time account segments across the open web, CTV, and social.

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The Power of Audience Agent: Manage and Create Audiences at Scale

00:13:00

The Power of Audience Agent: Manage and Create Audiences at Scale

How to operationalize AI-powered audience strategies with Adobe Real-Time CDP. Discover how Audience Agent and Agent Orchestrator help teams move faster.

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From Tools to Teammates: The Agentic Future of Customer Engagement

01:05:43

From Tools to Teammates: The Agentic Future of Customer Engagement

Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic e…

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Adobe on Adobe: The Future of B2B Marketing

00:44:19

Adobe on Adobe: The Future of B2B Marketing

Adobe Summit session on how Adobe is using its own tech to transform B2B marketing.

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From Complexity to Commerce: How Retail Media Scales on Trust

00:44:18

From Complexity to Commerce: How Retail Media Scales on Trust

Privacy-First, Signal-Driven Marketing: Powering Real-Time Personalization with Consent and AI

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AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience

00:13:33

AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience

Discover how to transform fragmented marketing tech into orchestrated customer experiences using Adobe Experience Cloud with real implementation insights.

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Data Collaboration in Today’s Customer Experience Landscape

00:16:28

Data Collaboration in Today’s Customer Experience Landscape

Discover how brands and publishers use privacy-centric data collaboration for smarter audience planning, activation, and measurement.

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Unlocking Customer Experience at Scale with Adobe Real-Time CDP

00:13:57

Unlocking Customer Experience at Scale with Adobe Real-Time CDP

How Adobe Real-Time CDP helps brands unify first-party data, activate insights in real time, and deliver personalized experiences at scale.

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Deliver Connected Experiences with Adobe Experience Platform

00:10:24

Deliver Connected Experiences with Adobe Experience Platform

How Adobe Experience Platform standardize data, enforce governance, and make profiles and insights actionable across every touchpoint.

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Powering the Play: How Dick’s Sporting Goods Wins with Athlete-Centric Innovation

00:37:38

Powering the Play: How Dick’s Sporting Goods Wins with Athlete-Centric Innovation

Discover how Dick's Sporting Goods and Globant builds synergy between technology and strategy to enhance the athlete experience.

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Converting Fan Loyalty: Beyond the Bandwagon – Loyalty that Outlasts the Big Moment

00:50:00

Converting Fan Loyalty: Beyond the Bandwagon – Loyalty that Outlasts the Big Moment

Fan loyalty used to be built over generations – today it’s earned in real time with new and younger audiences, setting the standard with more choices, more access, and fewer ties…

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Fast-Tracking CDP Value: Proven Paths to Adoption, Scale, and ROI

00:47:34

Fast-Tracking CDP Value: Proven Paths to Adoption, Scale, and ROI

Learn how brands accelerate CDP adoption, achieve faster ROI, and turn customer data into action with scalable architecture, governance, & AI-driven activation.

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Adobe Real-Time CDP the Musical

00:46:16

Adobe Real-Time CDP the Musical

Discover how Adobe Real-Time CDP empowers brands to deliver personalized customer experiences, build first-party data, and drive business success.

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What Happens After Migrating to Adobe Experience Manager as a Cloud Service

00:49:14

What Happens After Migrating to Adobe Experience Manager as a Cloud Service

Discover how cloud migration drives team alignment, faster delivery, and future-ready digital platforms—turning modernization into measurable business impact.

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Bringing It All Together to Modernize Financial Services at Scale

00:47:34

Bringing It All Together to Modernize Financial Services at Scale

Discover how financial services leaders align people and processes to drive successful digital transformation and overcome organizational silos.

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From Legacy to Lift-Off: How Esri Scaled B2B Marketing

00:35:47

From Legacy to Lift-Off: How Esri Scaled B2B Marketing

Learn how unified data and AI-driven personalization modernize B2B marketing to drive pipeline growth, engagement, and measurable ROI.

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Personalization Under Pressure: Lessons from High-Stakes Journeys

00:54:57

Personalization Under Pressure: Lessons from High-Stakes Journeys

Discover how high-stakes brands scale personalized customer journeys with trust, privacy, and data orchestration across channels.

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Scaling Personalized Experiences in a Complex Energy Market

00:32:05

Scaling Personalized Experiences in a Complex Energy Market

Delivering relevant, timely customer experiences at scale is critical as the energy market grows more competitive. Vattenfall, one of Europe’s largest energy providers, is transf…

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Globalization: No Home Field Advantage – Building Customers and Fanbases from Scratch

00:46:57

Globalization: No Home Field Advantage – Building Customers and Fanbases from Scratch

Global reach is easy. Cultural trust isn’t. As markets become saturated, the next decade of growth for every major brand runs through expansion to new cities and countries — a tr…

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Skill Exchange: The Art of Data Harmony to Drive Personalization at Scale

00:35:11

Skill Exchange: The Art of Data Harmony to Drive Personalization at Scale

Learn how data quality and governance in Adobe Experience Platform drive trustworthy personalization, accurate profiles, and activation efficiency.

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Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

00:47:28

Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

Discover a proven Who/What/Where/Why/How framework to turn customer experiences ambitions into measurable outcomes with real-world examples and templates.

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Your Data Warehouse + Intelligent Activation with General Motors

00:40:13

Your Data Warehouse + Intelligent Activation with General Motors

Discover how CDPs and smart data management drive real-time customer experiences, partner selection, and organizational success strategies.

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Adobe’s Approach to Safe, Effective Data Collaboration

00:51:49

Adobe’s Approach to Safe, Effective Data Collaboration

Discover how brands use Adobe’s privacy-first data collaboration to unlock audience growth, boost conversions, and drive marketing results.

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Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B

00:52:30

Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B

Learn how B2B teams use Adobe Real-Time CDP for data-driven marketing, audience segmentation, and integration with leading go-to-market tools.

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Automate Customer Retention and Loyalty with Real-Time Data Triggers

00:26:18

Automate Customer Retention and Loyalty with Real-Time Data Triggers

Explore how to automate real-time customer retention using agentic AI. Learn to eliminate silent churn and replace legacy batch processing for massive ROI.

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Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement

00:54:43

Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement

Learn how to deliver AI-driven, HIPAA-compliant healthcare personalization at scale using integrated data, automation, and real-time optimization.

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The People and Process Blueprint for Scaling Customer Data Platforms

00:48:26

The People and Process Blueprint for Scaling Customer Data Platforms

Learn how leading brands align people, processes, and platforms to scale CDP adoption, break down silos, and deliver connected customer experiences.

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Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

00:39:29

Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

This session enables you to anticipate issues before they arise, maintain stability at scale, and continuously improve how your Experience Platform runs.

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Audience Agent at Work: A Practitioner’s Guide to Smarter Workflows

00:48:43

Audience Agent at Work: A Practitioner’s Guide to Smarter Workflows

Learn how Adobe Real-Time CDP accelerates audience-driven marketing using AI, real-time activation, and new innovations like Audience Agent.

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From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

00:54:32

From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

Discover how AI-powered, connected tech drives real-time, personalized customer experiences and maximizes ROI for modern marketers.

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Milliseconds Matter: How to Build for Speed, Scale, and Flexibility

00:52:46

Milliseconds Matter: How to Build for Speed, Scale, and Flexibility

Learn how the right CDP architecture enables real-time data ingestion, flexible integration with data warehouses, and activation at enterprise scale.

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SHRM’s Journey to Connected, Mission-Driven Experiences

00:59:15

SHRM’s Journey to Connected, Mission-Driven Experiences

Learn how to modernize your digital ecosystem with connected content, commerce, and data to drive engagement and prepare for AI-enabled personalization.

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Transform the Customer Journey with an AI‑Powered Data Foundation

00:44:46

Transform the Customer Journey with an AI‑Powered Data Foundation

Unify global marketing on Adobe Experience Platform using agentic AI to deliver smarter segmentation and hyper-personalized multichannel experiences.

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Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

00:45:20

Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

Adobe unifies data, content, journeys, insights and experiments with integrated applications, enabling customer-centric engagement and omni-channel activation

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Unlocking Customer Experience at Scale with Adobe Real-Time CDP - OS510

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Speakers

  • Josee Healey

    Josee Healey

    Sr. Product Marketing Manager - Adobe Real-Time CDP, Adobe

  • Mohd Asher

    Mohd Asher

    Sr. Manager, Digital Analytics, Personalization & Marketing Technology, Air Canada

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About the Session

Adobe Real-Time Customer Data Platform (CDP) has transformed how marketing and IT work together to deliver personalized, connected customer experiences across every channel. Hear how Air Canada and its teams use Real-Time CDP to unify first-party data, activate insights in real time, and power meaningful customer engagement at scale. Explore real-world use cases that show how organizations build strong first-party data strategies, operationalize audiences across channels, and future-proof their data foundation for evolving customer expectations. .

Key takeaways:

•    Unify first party data across teams and channels
See how marketing and IT align around a single, real time customer profile to deliver connected, personalized experiences everywhere.
•    Choose a CDP built for the future
Discover the core CDP capabilities needed to support governance, scale, and cross functional adoption as customer expectations evolve.
•    Turn real time insights into scalable engagement
Learn how leading brands activate audiences instantly across channels to drive more relevant, timely customer interactions.

Technical Level: Beginner

Track: Customer Data Management and Collaboration

Content Category: Tips and Tricks

Audience : Advertising Marketer, Campaign Marketer, Developer, Digital Marketer, Executive, Marketer, Product Manager, Operations Marketer , IT , Martech Professional, AI Strategy/Technology , Industry Analyst

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