The Power of Audience Agent: Manage and Create Audiences at Scale

AI is transforming how marketers build, understand, and activate audiences—but realizing its full value requires more than new features. Teams must rethink how AI fits into their everyday workflows, operating models, and audience strategies.

In this online session, you’ll see how Audience Agent, powered by Adobe Experience Platform Agent Orchestrator, help teams better streamline their audience management and creation workflows.

This session focuses on how to operationalize AI-powered audience capabilities at scale: where to apply automation, how to validate AI-assisted outputs, and how to balance speed with trust. Attendees will leave with an understanding of how to use Audience Agent to complement their existing workflows.

Key Takeaways

• Understand the capabilities that Audience Agent offers 
• Where Audience Agent can deliver the most value for your organization and marketing teams 
• See where Audience Agent can supplement existing marketing workflows with human-in-the-loop validation

Technical Level: Beginner

Track: Customer Data Management and Collaboration

Content Category: Tips and Tricks

Audience : Advertising Marketer, Business Analyst, Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Product Manager, Operations Marketer , IT , Martech Professional, AI Strategy/Technology , Demand Generation Marketer