Skill Exchange: The Art of Data Harmony to Drive Personalization at Scale

“You can’t personalize what you can’t trust.” Most Adobe Experience Platform (AEP) implementations fail without reliable, high-quality data. Join AEP Champion TJ Jana, on how to establish a real-time data quality governance framework that keeps AEP, Real-Time CDP, and Adobe Journey Optimizer data accurate, complete, and activation ready. 

You will learn how to design schema guardrails, validate identity stitching, and monitor ingestion quality to prevent personalization breakdowns. Discover how clean data enhances offer decisioning accuracy, improves profile trust, and reduces wasted costs. Walk away with practical methods to measure and operationalize data quality as a continuous discipline — because data quality isn’t IT hygiene, it’s experience quality. 

Key takeaways: 
• Implement schema and identity governance for trusted personalization 
• Use native tools to monitor and remediate data issues in real time 
• Link data quality metrics directly to activation accuracy and ROI 

Technical Level: Intermediate to Advanced

Track: Customer Data Management and Collaboration

Content Category: Tips and Tricks

Audience : Advertising Marketer, Campaign Marketer, Developer, Marketer, Product Manager, Operations Marketer , IT , Martech Professional