Transform the Customer Journey with an AI‑Powered Data Foundation

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Customer Data Management


SHRM’s Journey to Connected, Mission-Driven Experiences

0:59:15

SHRM’s Journey to Connected, Mission-Driven Experiences

Learn how to modernize your digital ecosystem with connected content, commerce, and data to drive engagement and prepare for AI-enabled personalization.

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Skill Exchange: The Art of Data Harmony to Drive Personalization at Scale

0:35:11

Skill Exchange: The Art of Data Harmony to Drive Personalization at Scale

Learn how data quality and governance in Adobe Experience Platform drive trustworthy personalization, accurate profiles, and activation efficiency.

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Converting Fan Loyalty: Beyond the Bandwagon – Loyalty that Outlasts the Big Moment

0:50:00

Converting Fan Loyalty: Beyond the Bandwagon – Loyalty that Outlasts the Big Moment

Fan loyalty used to be built over generations – today it’s earned in real time with new and younger audiences, setting the standard with more choices, more access, and fewer ties…

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Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement

0:54:43

Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement

Learn how to deliver AI-driven, HIPAA-compliant healthcare personalization at scale using integrated data, automation, and real-time optimization.

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The People and Process Blueprint for Scaling Customer Data Platforms

0:48:27

The People and Process Blueprint for Scaling Customer Data Platforms

Learn how leading brands align people, processes, and platforms to scale CDP adoption, break down silos, and deliver connected customer experiences.

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Your Data Warehouse + Intelligent Activation with General Motors

0:40:14

Your Data Warehouse + Intelligent Activation with General Motors

Discover how CDPs and smart data management drive real-time customer experiences, partner selection, and organizational success strategies.

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What Happens After Migrating to Adobe Experience Manager as a Cloud Service

0:49:15

What Happens After Migrating to Adobe Experience Manager as a Cloud Service

Discover how cloud migration drives team alignment, faster delivery, and future-ready digital platforms—turning modernization into measurable business impact.

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Audience Agent at Work: A Practitioner’s Guide to Smarter Workflows

0:48:43

Audience Agent at Work: A Practitioner’s Guide to Smarter Workflows

Learn how Adobe Real-Time CDP accelerates audience-driven marketing using AI, real-time activation, and new innovations like Audience Agent.

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Globalization: No Home Field Advantage – Building Customers and Fanbases from Scratch

0:46:57

Globalization: No Home Field Advantage – Building Customers and Fanbases from Scratch

Global reach is easy. Cultural trust isn’t. As markets become saturated, the next decade of growth for every major brand runs through expansion to new cities and countries — a tr…

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From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

0:54:32

From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

Discover how AI-powered, connected tech drives real-time, personalized customer experiences and maximizes ROI for modern marketers.

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Deliver Connected Experiences with Adobe Experience Platform

00:10:24

Deliver Connected Experiences with Adobe Experience Platform

How Adobe Experience Platform standardize data, enforce governance, and make profiles and insights actionable across every touchpoint.

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Adobe on Adobe: The Future of B2B Marketing

0:44:19

Adobe on Adobe: The Future of B2B Marketing

Adobe Summit session on how Adobe is using its own tech to transform B2B marketing.

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Nothing Beats a Jet2 Holiday: Turning Travel Data into Delight

0:39:25

Nothing Beats a Jet2 Holiday: Turning Travel Data into Delight

Discover how Jet2.com transforms travel experiences with a modern CMS, real-time personalization, and scalable, customer-focused digital journeys.

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From Complexity to Commerce: How Retail Media Scales on Trust

00:00:00

From Complexity to Commerce: How Retail Media Scales on Trust

Privacy-First, Signal-Driven Marketing: Powering Real-Time Personalization with Consent and AI

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Automate Customer Retention and Loyalty with Real-Time Data Triggers

00:00:00

Automate Customer Retention and Loyalty with Real-Time Data Triggers

Explore how to automate real-time customer retention using agentic AI. Learn to eliminate silent churn and replace legacy batch processing for massive ROI.

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The Power of Audience Agent: Manage and Create Audiences at Scale

00:13:00

The Power of Audience Agent: Manage and Create Audiences at Scale

How to operationalize AI-powered audience strategies with Adobe Real-Time CDP. Discover how Audience Agent and Agent Orchestrator help teams move faster.

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Powering the Play: How Dick’s Sporting Goods Wins with Athlete-Centric Innovation

00:00:00

Powering the Play: How Dick’s Sporting Goods Wins with Athlete-Centric Innovation

Discover how Dick's Sporting Goods and Globant builds synergy between technology and strategy to enhance the athlete experience.

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Unlocking Customer Experience at Scale with Adobe Real-Time CDP

00:13:57

Unlocking Customer Experience at Scale with Adobe Real-Time CDP

How Adobe Real-Time CDP helps brands unify first-party data, activate insights in real time, and deliver personalized experiences at scale.

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Data Collaboration in Today’s Customer Experience Landscape

00:16:28

Data Collaboration in Today’s Customer Experience Landscape

Discover how brands and publishers use privacy-centric data collaboration for smarter audience planning, activation, and measurement.

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AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience

00:13:33

AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience

Discover how to transform fragmented marketing tech into orchestrated customer experiences using Adobe Experience Cloud with real implementation insights.

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Adobe’s Approach to Safe, Effective Data Collaboration

00:00:00

Adobe’s Approach to Safe, Effective Data Collaboration

Discover how brands use Adobe’s privacy-first data collaboration to unlock audience growth, boost conversions, and drive marketing results.

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From Legacy to Lift-Off: How Esri Scaled B2B Marketing

0:35:47

From Legacy to Lift-Off: How Esri Scaled B2B Marketing

Learn how unified data and AI-driven personalization modernize B2B marketing to drive pipeline growth, engagement, and measurable ROI.

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Adobe Real-Time CDP the Musical

0:46:16

Adobe Real-Time CDP the Musical

Discover how Adobe Real-Time CDP empowers brands to deliver personalized customer experiences, build first-party data, and drive business success.

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Personalization Under Pressure: Lessons from High-Stakes Journeys

00:54:58

Personalization Under Pressure: Lessons from High-Stakes Journeys

Discover how high-stakes brands scale personalized customer journeys with trust, privacy, and data orchestration across channels.

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How Workday Drives Modern ABM with Adobe and Bombora

00:15:33

How Workday Drives Modern ABM with Adobe and Bombora

Learn how Workday powers modern ABM using Adobe B2B Real-Time CDP and Bombora—activating real-time account segments across the open web, CTV, and social.

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Fast-Tracking CDP Value: Proven Paths to Adoption, Scale, and ROI

0:47:34

Fast-Tracking CDP Value: Proven Paths to Adoption, Scale, and ROI

Learn how brands accelerate CDP adoption, achieve faster ROI, and turn customer data into action with scalable architecture, governance, & AI-driven activation.

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From Tools to Teammates: The Agentic Future of Customer Engagement

1:05:44

From Tools to Teammates: The Agentic Future of Customer Engagement

Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic e…

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Bringing It All Together to Modernize Financial Services at Scale

0:47:34

Bringing It All Together to Modernize Financial Services at Scale

Discover how financial services leaders align people and processes to drive successful digital transformation and overcome organizational silos.

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Transform the Customer Journey with an AI‑Powered Data Foundation

0:44:46

Transform the Customer Journey with an AI‑Powered Data Foundation

Unify global marketing on Adobe Experience Platform using agentic AI to deliver smarter segmentation and hyper-personalized multichannel experiences.

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Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

0:47:28

Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

Discover a proven Who/What/Where/Why/How framework to turn customer experiences ambitions into measurable outcomes with real-world examples and templates.

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Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

0:39:29

Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

This session enables you to anticipate issues before they arise, maintain stability at scale, and continuously improve how your Experience Platform runs.

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Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B

00:00:00

Build a Dynamic Data Foundation: Adobe’s Own Real-Time CDP Playbook for B2B

Learn how B2B teams use Adobe Real-Time CDP for data-driven marketing, audience segmentation, and integration with leading go-to-market tools.

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Milliseconds Matter: How to Build for Speed, Scale, and Flexibility

0:52:47

Milliseconds Matter: How to Build for Speed, Scale, and Flexibility

Learn how the right CDP architecture enables real-time data ingestion, flexible integration with data warehouses, and activation at enterprise scale.

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Scaling Personalized Experiences in a Complex Energy Market

0:32:05

Scaling Personalized Experiences in a Complex Energy Market

Delivering relevant, timely customer experiences at scale is critical as the energy market grows more competitive. Vattenfall, one of Europe’s largest energy providers, is transf…

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Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

0:45:20

Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

Adobe unifies data, content, journeys, insights and experiments with integrated applications, enabling customer-centric engagement and omni-channel activation

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In-Person On-Demand Session

Transform the Customer Journey with an AI‑Powered Data Foundation - S509

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Speakers

  • Greg Collison

    Greg Collison

    Head of Product, Adobe Advertising, Adobe

  • Darren Boyle

    Darren Boyle

    Director Digital and Experience, RMIT University

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Session Resources

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About the Session

RMIT University is revolutionizing student engagement by unifying its global marketing ecosystem on Adobe Experience Platform and augmenting with agentic AI solutions. This transformation delivers real‑time insights, smarter segmentation, and more personalized experiences across every channel. Learn how RMIT has paired this transformation with internal Adobe and external integrations to expand its reputation as a world leader in education.

Key takeaways:

  • How a unified data foundation enables consistent, multichannel engagement across long and complex customer journeys
  • How agentic AI tools like Data Insight Agent and Audience Agent unlock faster insights and more effective audience strategies
  • How RMIT is preparing for AI‑powered content automation, translation, and hyper‑personalization with Adobe Real-Time CDP, Customer Journey Analytics, and Adobe Advertising

 

Industry : Education

Technical Level: General Audience, Intermediate

Track: Customer Data Management and Collaboration

Content Category: Thought Leadership

Audience : Advertising Marketer, Digital Marketer, Marketer, Martech Professional, AI Strategy/Technology

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