Closed captions in English will be available soon.
PepsiCo & Adobe: Rebuilding Creative Foundations for the AI Era
Speakers
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Jonathan Albarran
Principal Technical Product Manager, Creative Technology, PepsiCo
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Matt Cleve
Sr. Director, Enterprise Portfolio & Solutions Enablement, Adobe
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About the Session
The creative landscape has evolved dramatically in service of the ever-growing consumer demand for personalized content. Creative teams struggle to keep pace without sacrificing quality, and outdated tools and processes have reached a breaking point. Join PepsiCo and Adobe to learn more about rebuilding the foundations of creative workflows for the AI era: eliminating the overhead of managing creative work, keeping creative teams focused on craft to differentiate their brand, and accelerating the production of high-quality content at scale to meet marketing demands.
Key takeaways:
- How to infuse AI across the creative process for speed and scale without losing craft and quality
- Eliminating the overhead of managing creative work by unifying creative work-in-progress
- A blueprint for rebuilding your own creative foundations within the content supply chain
Technical Level: General Audience
Track: Content Supply Chain for the AI World, Enterprise Productivity for High-Performing Teams
Content Category: Thought Leadership
Audience : Digital Marketer, Executive, Marketer, Content Manager, AI Strategy/Technology , Creative, Graphic Designer, Creative Art Director, Creative Project Manager, Brand Marketer
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