Closed captions in English can be accessed in the video player.
Summit Sneaks
Sneaks
Summit Sneaks - GS3
Watch individual Sneaks
Project Face Off
Project Face Off, led by Doga Dogan, simulates A/B tests to predict winning variants and explain outcomes. It generates target personas, then summarizes results into clear, actionable insights, helping teams make faster, data-informed decisions without running live experiments.
Project Page Turner
Project Page Turner, led by Paolo Mottadelli, generates real-time, intent-based personalized pages on the fly. It dynamically assembles layouts and messaging based on user signals, while providing transparency into how decisions are made — giving teams both control and confidence in delivering highly relevant experiences.
Project Wise Wire
Project Wise Wire, led by Vishesh Goswami, transforms workflows within Adobe Journey Optimizer using agent-driven automation. It reduces handoffs with tools for rapid templating, AI-powered personalization, content recommendations, audience-aware context, and built-in simulation to test and optimize experiences before activation.
Project Test Kitchen
Project Test Kitchen, led by Yuzhe You, introduces a flexible image generation interaction model for designers. It replaces rigid prompts with support for ambiguity and adapts agent behavior across different creative stages, helping teams iterate more naturally and refine content in a way that mirrors real-world design processes.
Project Asset Amplify
Project Asset Amplify, led by Shivangi Aggarwal, transforms a single video into a full marketing ecosystem, generating assets for social, print, and web from a prompt. Using large language model design and diffusion-safe backgrounds, outputs remain editable in Adobe Photoshop or Adobe Express.
Project Tailored Takes
Project Tailored Takes, led by Jordan Hall, connects workflows across Adobe Firefly, Adobe Workfront, Frame.io, and Adobe Experience Manager — streamlining the journey from planning to activation. It unifies tools into a cohesive system, enabling teams to move seamlessly from creation through review, management, and final delivery.
Speakers
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Iliza Shlesinger
Comedian, Actress, Writer, Producer
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Eric Matisoff
Adobe Evangelist, Adobe
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Tongyu Zhou
Research Scientist, Adobe
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Doga Dogan
Research Scientist, Adobe
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Paolo Mottadelli
Director of Engineering, Adobe
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Vishesh Goswami
Computer Scientist 2, Adobe
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Yuzhe You
Research Scientist/Engineer Intern, Adobe
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Shivangi Aggarwal
Member of Technical Staff 2, Adobe
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Jordan Hall
Creative Technologist, Adobe
Session Resources
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About the Session
Get a first look at what’s being developed inside Adobe Labs. You’ll see demos of experimental features that may—or may not—make it into Experience Cloud.
Technical Level: General Audience
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.