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Day One Keynote
Keynote
Day One Keynote - GS1
Keynote highlights
Adobe Vision for the AI-Powered Creative Era
Adobe Chair and CEO Shantanu Narayen shares how AI is transforming creativity, marketing, and customer experiences. He highlights how Adobe is empowering individuals and enterprises with AI-driven tools to create, personalize, and deliver content at scale – while maintaining creative control, trust, and brand integrity.
Shantanu Narayen and Jensen Huang: AI, Creativity, and the Future of Digital Experiences
Adobe Chair and CEO Shantanu Narayen and NVIDIA Founder and CEO Jensen Huang discuss how AI is transforming creativity, computing, and customer experiences. They explore the rise of generative and agentic AI, the importance of high-fidelity digital content and digital twins, and how AI-powered tools and infrastructure are enabling real-time, personalized experiences at scale. The session also highlights the evolving role of AI in augmenting human creativity, accelerating productivity, and reshaping how businesses innovate in the digital era.
Adobe CXO Vision and Innovations
Anil Chakravarthy, Adobe President of Customer Experience Orchestration Business, shares how to harness generative and agentic AI to enhance your brand—identify prospects, convert customers, and drive loyalty at scale. A live demo shows how teams can move from insights to action using Adobe CX Enterprise—leveraging AI-powered agents, Brand Intelligence, and GenStudio to optimize brand visibility, streamline the content supply chain, and deliver real-time, personalized customer journeys across channels.
Creativity & Agentic Content Supply Chain
David Wadhwani, Adobe President of Creative & Productivity Business, explores how the surge in content demand is reshaping how teams create, manage, and scale content. He outlines how Adobe GenStudio powers the modern content supply chain – from planning and concepting to production, review, and personalization at scale. A step-by-step demonstration shows how marketers, creatives, and AI agents work together – using Firefly, Creative Cloud, Firefly for Enterprise, Frame.io, Creative Agent, and Brand Intelligence – to move from brief to high-impact, on-brand content faster than ever.
Fireside Chat: Marketing, Brand and Creative in the era of AI
Lara Balazs, CMO, Adobe, and Jon Gieselman, Chief Growth Officer, Xfinity, explore how AI is transforming modern marketing. They discuss the shift from transactional to experience-led engagement, the evolving role of CMOs as technologists, and how tools like Brand Intelligence help teams scale content while maintaining brand integrity. The discussion highlights how AI enables faster execution, greater personalization, and more impactful, creative customer experiences.
Speakers
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Shantanu Narayen
Chair and Chief Executive Officer, Adobe
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Anil Chakravarthy
President, Customer Experience Orchestration Business , Adobe
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Jensen Huang
Founder & CEO, NVIDIA
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David Wadhwani
President, Creative & Productivity Business, Adobe
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Lara Balazs
Chief Marketing Officer & EVP, Global Marketing, Adobe
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Amy James
Senior Product Marketing Manager, Adobe
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Gina Casagrande
Director of Customer Experience Orchestration (CXO) Evangelism, Adobe
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Ashish Desai
EVP, AI & Enterprise Innovation, NBCUniversal
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Jon Gieselman
Chief Growth Officer, Comcast/Xfinity
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Ben Vanderberg
Executive Creative Technologist, Adobe
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Ann Rich
Sr. Director of Design, Head of GenStudio, Adobe
Session Resources
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About the Session
Be front row for an exploration of the renewed landscape of digital experience marketing. Top Adobe executives and customers from leading brands share fresh perspectives on accelerating growth, scaling personalization, and boosting business by combining marketing, creativity, and agentic AI.
Technical Level: General Audience
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.
