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Creativity & Agentic Content Supply Chain
Keynote
Creativity & Agentic Content Supply Chain - GS1-5
Speakers
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David Wadhwani
President, Creative & Productivity Business, Adobe
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Ann Rich
Sr. Director of Design, Head of GenStudio, Adobe
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Ben Vanderberg
Executive Creative Technologist, Adobe
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Ashish Desai
EVP, AI & Enterprise Innovation, NBCUniversal
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Session Resources
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About the Session
David Wadhwani, Adobe President of Creative & Productivity Business, explores how the surge in content demand is reshaping how teams create, manage, and scale content. He outlines how Adobe GenStudio powers the modern content supply chain – from planning and concepting to production, review, and personalization at scale. A step-by-step demonstration shows how marketers, creatives, and AI agents work together – using Firefly, Creative Cloud, Firefly for Enterprise, Frame.io, Creative Agent, and Brand Intelligence – to move from brief to high-impact, on-brand content faster than ever.
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Adobe CX Enterprise
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