Creativity & Agentic Content Supply Chain

Closed captions in English will be available soon.

Share this page

Speakers

  • David Wadhwani

    President, Creative & Productivity Business, Adobe

  • Ann Rich

    Sr. Director of Design, Head of GenStudio, Adobe

  • Ben Vanderberg

    Executive Creative Technologist, Adobe

  • Ashish Desai

    EVP, AI & Enterprise Innovation, NBCUniversal

Featured Products

Session Resources

About the Session

David Wadhwani, Adobe President of Creative & Productivity Business, explores how the surge in content demand is reshaping how teams create, manage, and scale content. He outlines how Adobe GenStudio powers the modern content supply chain – from planning and concepting to production, review, and personalization at scale. A step-by-step demonstration shows how marketers, creatives, and AI agents work together – using Firefly, Creative Cloud, Firefly for Enterprise, Frame.io, Creative Agent, and Brand Intelligence – to move from brief to high-impact, on-brand content faster than ever.

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.