Adobe CXO Vision and Innovations

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Speakers

Anil Chakravarthy

President, Customer Experience Orchestration Business , Adobe
Amy James

Senior Product Marketing Manager, Adobe
Gina Casagrande

Director of Customer Experience Orchestration (CXO) Evangelism, Adobe

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About the Session

Anil Chakravarthy, Adobe President of Customer Experience Orchestration Business, shares how to harness generative and agentic AI to enhance your brand—identify prospects, convert customers, and drive loyalty at scale. A live demo shows how teams can move from insights to action using Adobe CX Enterprise—leveraging AI-powered agents, Brand Intelligence, and GenStudio to optimize brand visibility, streamline the content supply chain, and deliver real-time, personalized customer journeys across channels.

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