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In-person on-demand session
2024 Power Couple: Your Customer Analysis Stack and Customer Journey Analytics - S114
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SPEAKERS
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Director, Product Marketing, Adobe
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Principal Expert Solution Consultant, Adobe
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Session Resources
ABOUT THE SESSION
Using person-level insights to improve customer experiences has become overwhelming for analytics teams. A first-party customer data strategy is now a must, and new use cases, data types, and customer analysis integrations require committed resources to implement and maintain. You need a partner to help unlock your customer data for real-time decision-making and activation — a partner that can reduce workloads and drive cost efficiencies so that your team can work on projects that are strategic for your brand.
In this session:
- Discover how the shift to a customer-led paradigm in analytics and why shifting your mindset and investing in a modernized customer analysis approach is crucial to staying ahead
- Learn how true insight democratization is a force-multiplier for productivity and profitable revenue generation across marketing and IT teams
- See what best-in-class privacy, security, governance, consent, and readiness look like in a modernized analytics stack and how you can ensure the customer remains central
Track: Analytics
Presentation Style: Thought leadership
Audience Type: IT executive, Marketing executive, Business decision maker
Technical Level: General audience
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