In-person on-demand session

2024 Power Couple: Your Customer Analysis Stack and Customer Journey Analytics - S114

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Using person-level insights to improve customer experiences has become overwhelming for analytics teams. A first-party customer data strategy is now a must, and new use cases, data types, and customer analysis integrations require committed resources to implement and maintain. You need a partner to help unlock your customer data for real-time decision-making and activation — a partner that can reduce workloads and drive cost efficiencies so that your team can work on projects that are strategic for your brand. 

In this session:

  • Discover how the shift to a customer-led paradigm in analytics and why shifting your mindset and investing in a modernized customer analysis approach is crucial to staying ahead
  • Learn how true insight democratization is a force-multiplier for productivity and profitable revenue generation across marketing and IT teams
  • See what best-in-class privacy, security, governance, consent, and readiness look like in a modernized analytics stack and how you can ensure the customer remains central

Track: Analytics

Presentation Style: Thought leadership

Audience Type: IT executive, Marketing executive, Business decision maker

Technical Level: General audience

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