Online session

Your Customer Analysis Tech Stack and Customer Journey Analytics - VS117

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SPEAKERS

ABOUT THE SESSION

If your organization is going to be customer-centric and deliver relevant, personalized customer experiences, your analytics team needs a partner to help unlock your customer data for real-time decision-making and activation — a partner that can reduce workloads and drive cost efficiencies so that your team can work on analytics and modeling projects that are strategic for your brand.

In this session:

  • Discover how shifting to a customer-led paradigm in analytics and investing in a modernized customer analysis approach are crucial to staying ahead
  • Learn how true insight democratization is a force-multiplier not only for productivity but profitable revenue generation across marketing and IT teams
  • See what best-in-class privacy, security, governance, consent, and readiness look like in a modernized analytics stack and how you can ensure that the customer remains at the center

Track: Analytics

Presentation Style: Thought leadership

Audience Type: IT executive, Marketing executive, Business decision maker

Technical Level: General audience

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