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In-person on-demand session
Accelerate and Reuse: Eli Lilly’s Modular Content Strategy - S319
SPEAKERS
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Partner, PwC
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Assoc. Vice President, Intelligent Content Ecosystem, Eli Lilly & Co.
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ABOUT THE SESSION
Reduce, reuse, recycle, and you get the backbone of Eli Lilly’s global modular content management solution. To help accelerate internal and external value creation, PwC and Adobe collaborated to build a system that increased content reuse, reduced content production costs, and realized content velocity at scale.
Learn how Eli Lilly used a global Adobe Experience Manager Assets modular solution to:
- Realize marketing consistency across markets and channels
- Drive content reuse, localization, and increase speed to market
- Decrease AOR spend by avoiding rework
- Drive regulatory compliance
Track: Content Supply Chain
Presentation Style: Case/use study
Audience Type: Digital marketer, Marketing executive, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Content manager
Technical Level: General audience
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ADOBE GENSTUDIO