[Music] [Shannon Hane] My name is Shannon Hane, and I'm a senior manager for the Adobe Commerce Product Marketing Team. I'm joined today by Nishant Kapoor, who's the Director of Product Management for Adobe Commerce. And then Jon Gossett's over here, he's a solutions consultant on commerce, and he's going to be spinning up a few cool demos for us today. We have a very busy agenda, right? We're going to start a little bit with the Adobe Commerce Vision, and then talk about our roadmap innovations for 2024, talk a little bit about how you can learn more about Adobe Commerce once you've left this room because we know this going to be a sprint today, because we're going to cover a lot of ground. And finally, if we have some time at the end, we're going to open it up for questions from the audience, but, of course, we'll also stay after if you have anything you want to follow-up with. All right. So let's get started with a little bit about our vision for Adobe Commerce. And I think at the heart of our product strategy is a belief that experiences matter, and that you need exceptional experiences to be successful in digital commerce. And this is something we hear over and over again from our customers, both B2B and B2C, that experiences is what they care about. And so, we also see this proven out in the market where experienced leaders see 2x faster growth rates and 20% to 30% higher customer satisfaction and engagement.

But we also know that creating exceptional experiences is harder than ever. Right? Many of you are on legacy technology platforms that are difficult to maintain and actually block innovation. Right? I'm sure all of you in this audience would like to have a larger team and more resources to draw upon, right, to help with your vision. And, of course, you're collecting tons of data, but actually, bringing it together and being able to action that data is challenging.

So we talk to a lot of companies on how they're trying to deal with these challenges, and many of them are taking a entirely technology-driven approach. They start with kind of a purist idea of what that technology should look like instead of starting with their experiences or business outcomes that they're looking to achieve. But I want to say that, at Adobe, we think you should think about this a little bit differently. And actually, our goal is to enable you to create those exceptional experiences that are going to connect with your customers and accelerate your growth. We are completely focused on taking this experience-led approach. So rather than being limited or kind of caged by your technology, we want to put you in control. Right? We want your experiences, your vision to lead with technology and data supporting that vision. So that's why we've created an experience led commerce platform. And by experience led, I mean that this is a solution we're trying to enable your storefront to be faster, personalized, and immersive, and we want to provide those capabilities to you out of the box so that you're not having to string together a bunch of different services to make this happen. We're also data powered, and by that, it means that you can easily gather, share, and activate your highly valuable commerce data, without a lot of development work or manual effort. And finally, we are tech-enabled. Right? And by this, we mean we help you to innovate faster. And we do this with a simplified composable development approach that's both highly flexible, right, you can customize, you can extend the platform however you like, but is much easier to maintain over time. So that's kind of the framework for how we thought about our road map for this year. And so now, Nishant and I are going to go through all the different things that we have coming to market and how customers are using them, and we're going to follow the three pillars that I just talked about. Experience-led commerce, data powered, and tech enabled. And along the way, Jon's going to show a few demos as well. And so, I'm going to start with how we're helping you to create exceptional experiences.

And this really starts with making your storefront faster, maybe making it the fastest in your category. We know that speed matters in ecommerce. Right? Three out of four customers who come to your site and have a slow experience, they're not coming back again. But on the other hand, for every 0.1 second of speed improvement you have on your site, you can see a lift in average order value by about 9%. So it really matters. Right? This is driving sales. And so that's why we have invested heavily in bringing edge delivery services to Adobe Commerce. So edge delivery services may be familiar to some of you. This was a set of capabilities rolled out to Adobe Experience Manager in the fall of this year, and now we're bringing it to commerce. And there's a lot of goodness that comes with this new technology. And the first thing is the site performance. Right? So you're able to build your storefronts with Vanilla JavaScript and CSS. Everything is served from the edge, from a content delivery network, so you get lightning-fast speeds as well as high Google Lighthouse scores. But there's also stuff for your team who's actually working on the backend of this system. So we're providing you with document based authoring so that your team can easily publish content to your site using documents and tools that they use on a regular basis. Things like Microsoft Word and Google Docs. So really familiar to them. And then within those documents, they can also create content variations and easily test those variations using native experimentation and edge delivery services. So, you have that native built-in A/B testing, so you can see what's really working for your site. Now we're also providing you with an edge delivery services storefront boilerplate. This is like a foundation for your site, as well as commerce functionality drop-ins for key capabilities that you're going to need for your storefront. And this is all to help you speed up development, get to market faster. So we have the boilerplate and several of the drop ins for the product detail page, product listing page, also for search and product recommendations. Those are all available today. And then we have other drop ins that are coming, over the next few months, that will build it out, as well as an SDK that partners and customers can use to build their own drop-ins. So we really see customers taking a kind of a progressive journey with edge delivery services. You do not have to adopt this all at once. Right? You can choose to use edge delivery services with parts of your site, maybe the areas where you really care about performance the most, and you can use that in conjunction with your existing Luma or PWA Studio storefront until you're ready to migrate fully over to edge delivery services. So this is something you can invest in and scale up gradually.

Now we have customers who are using edge delivery services already and one of them is Hanesbrands for their made and formed site. They have seen incredible results. Right? 4x faster page load speeds, 2x growth in organic traffic, as well as super high Lighthouse scores. And the good news is that they're here at Summit this week, and they have a session tomorrow at 1pm where they're going to talk about their experience with edge delivery services and their approach to rolling this out to other sites in their portfolio. Please attend. Now another way we're working on experiences is by improving the content supply chain for commerce. And I think you all know that the need for content is just absolutely exploding as we try to personalize every experience for our customers. And if you were in the keynotes earlier today, you saw that Adobe is really leading the way with GenStudio to accelerate this enterprise content supply chain. And I'm excited to share that that same set of technology is also helping to transform the commerce content supply chain. And we're doing this by integrating Adobe Commerce with Adobe Experience Manager assets. And with the two solutions working together, you get some great things. So first off, you have all of your product assets in one place. So you can have them coming in from your agencies, from your suppliers. It's all in one place where you can easily search and manage access to them. The next piece is those two solutions stay in sync so that any changes that you make to your images, any new images you add are automatically made available in the commerce catalog so your merchandisers can access them and use them. And then because Adobe Experience Manager assets is part of GenStudio, you get the benefits of that whole solution. So that includes things like industry leading workflow management. Right? So you can manage the content creation process and all the approvals. And it also includes some really powerful Gen AI, enterprise class Gen AI, content creation tools that can really help you to accelerate your content production. So you're getting access to tools like Adobe Express and Firefly. So you can create all sorts of different product image variations, both in terms of content as well as different sizes and formats. So let me show you what this would look like. So this is an Adobe Experience Manager Assets, and we're going to go ahead and select a backpack asset and open it up in Adobe Express. So now we're going to use the generative fill capability and enter a prompt saying that we want to add a bottle to this backpack. So now, all we need to do is actually highlight where that bottle should go and hit Generate, and like magic, right, the bottle's been added. So once we save this image, it automatically syncs with Adobe Commerce, and now, we're in commerce right now, you can see the images over there and available to your team for merchandising. So you get some really incredible power to create all the different types of image variations that you might need for your business. All right. So with that, I'm going to bring Nishant up to the stage, and he's going to share a little bit about how experiences are important for B2B as well. [Nishant Kapoor] All right. Thank you, Shannon. Hello, everybody, and welcome to Adobe Summit. As you can see, there's some great work going on in Adobe Commerce. And you know experiences are critical to B2B commerce too. So let's take a look at this video. [Woman] B2B customers want online buying experiences, and they want them to match B2C experiences. But B2B companies are struggling to meet these expectations due to legacy tech stacks, complex business models, and traditional selling, resulting in poor customer experiences that are rigid, disjointed, and impersonal. Some B2B buyers want to make self-service online purchases, but if this option isn't available, companies are losing them. Adobe Commerce is your opportunity to put customers first and increase sales through B2B ecommerce. Companies across multiple industries who have implemented Adobe Commerce for B2B have highlighted three main benefits. B2B customer portals that are open for trading 24/7, ability for your sales team to progress, create, and assist customer orders. Create, sell, and diversify to new channels and marketplaces. Launching a B2B ecommerce buying portal like Adobe Commerce automates the purchase process, provides a 24/7 sales channel, reduces the cost of manual processing, and improves customer experiences and loyalty. Independent research has shown that businesses can achieve a 247% return on investment, increase their revenue by 29% and see at least $6 million in average annual benefit. Give buyers the digital self-service they expect, while giving sales the data and tools they need to close deals. Make your complex business simple with Adobe Commerce.

All right. As you can see, we have been incredibly focused on helping you create exceptional B2B experiences, and this includes experience for your sellers too. We have been building out their toolkit that helps them negotiate quotes with the buyers and now actually create quote directly from Adobe Admin, Adobe Commerce Admin. And doing all of that in Adobe Commerce Admin provides you the ability to convert all of those quotes immediately into orders. It's not a PDF that's sitting in someone's inbox waiting for a response. All of the quotes created from within Adobe Commerce Admin immediately convert into orders. And in our upcoming release, we are adding more functionality that'll provide, both sellers and buyers, more control over their quotes. They can split quote, move items to a new quote or a requisition list.

What this would do is allow them to copy the quotes, create a quote template, and use that in the negotiation process as the terms and quantities are changing during the sales process. They don't have to restart from scratch every time they are negotiating, and the terms are changing. So this will bring tremendous productivity and efficiency to the day to day of your sellers' business.

Moving on, another critical feature that we are adding to our B2B commerce is the ability to have child accounts at company account level. So we have supported company accounts for a number of years. And you can have catalogs at company account level, you can have pricing, you can have purchase approval rules, you can have buying teams at company account level. We are expanding that functionality by allowing you to create child accounts under a parent company account. So for example, you may have subsidiaries or you may have regional companies that you will now be able to model in Adobe Commerce out of the box. And the feature that's going to be a gamechanger for a lot of our B2B customers is the ability to assign a buyer across multiple child accounts, where the buyer can just switch the account and create quotes and initiate the purchase process. So we are lucky that we have thousands of B2B customers that trust Adobe Commerce for their digital transformation. We have two of those customers here at Adobe Summit speaking. First one is Unilever. Prashaant is doing a session at 4pm today. I highly encourage you all to attend that session, where they'll talk about how Unilever is leveraging Adobe Commerce's composable architecture to power a mobile app experience for their retailers and sales reps, as well as how they are leveraging our global reference architecture to scale their business globally. And the second session is from Janet, from Johnson Controls. She'll talk about their path to profitability in ecommerce, leveraging Adobe Commerce. She'll also talk about how they're using Adobe Commerce to connect physical and digital, how they're supporting mobile buyers as well as connecting to ERPs and PIM systems. So I, again, highly encourage you all, if your schedule permits, please go to that session. This one is at 9am on March 28th on Thursday. All right. So moving on and talking about Efficient Checkout Experiences. Payments matter a lot when it comes to providing great consumer experiences as well as improving your conversion rate. For those of you who don't know, Adobe Commerce has an integrated payment solution, and the benefit of having Adobe Commerce integrated payment solution is that we provide you a clear view, a reconciled view of your transactions, orders, as well as payments, all of that within Adobe Commerce Admin. So if you're using other payment providers, you have to do that on your own where you are reconciling transactions with orders. We are taking all of that hard work from you and we are providing all of that capabilities out of the box. In addition to supporting key payment methods like Google Pay, Apple Pay, credit card, all of that is supported out of the box, and it's very easy to configure and get started without payment method. We also have international expansion.

Our payment service is supported in Canada, UK, France, and Australia.

But we are not stopping there. We are continuing to improve our payment solution. We have recently added compatibility with headless storefronts. So if you are using AEM as a head or you are using PWA, you can now leverage our payment services directly in those storefronts. We also added support for interchange plus pricing for enterprises looking for better rates. And then, coming later in the year, we have Google Pay as well as L2, L3 support for B2B customers that are looking to lower their transaction fees. And in our upcoming release, we are actually bundling Adobe payment services in the solution itself, so you no longer need to go to the marketplace, download the extension. It's going to be preconfigured, preinstalled, and all you need to do is just go through the onboarding steps to enable the payment solution. Moving on, talking about order management. So Adobe Commerce now has a new order management solution, which we have created in our partnership with IBM. So if you have IBM people, shout out to you all. This integration will allow you to get started with advanced auto management use cases in weeks instead of spending months building the integration yourself. This integration is leveraging our app builder extensibility platforms and doesn't require you to change the platform code at all. And it's using all the best practices, and you can now purchase this directly from Adobe Commerce for greater convenience. Some of the features that will be available out of the box will be real-time visibility to inventory as well as accurate delivery dates.

Your service reps or sales reps can see a centralized view of orders created across different channels so that they can provide great service to your consumers. The other feature is around return management. So it'll come with a return management template flow to simplify your return management. And you will be able to do automatic auto sourcing to optimize your fulfillment network as well as inventory. We are looking for beta customers right now. So if you are in the market for order management system, please come talk to us, and we would love to work with you and get you started on this solution. With that, I am going to pass it on to Jon, and he's going to show us some cool demos. [Jon Gossett] All right. Great. Thank you, Nishant. That was a lot of good information. Right? Well, let's see something. Okay? Well, I'm going to start by showing you the document-based authoring in Edge Delivery Services. So imagine you're a marketing specialist, a content editor for WKND. It's a travel adventure brand, and you need to make some changes to the site. But you also want to go ahead and test some of the different creative and promotional content that's there as well to see how effective it is. Well, as you start to edit the page, you'll see in the editor, you're already in a familiar environment. Right? This a Google Doc that has some content components added to it. And if you see in this upper library, the menu appearing on the upper left, this upper library, allows you to add additional components to this template. Other things you can do here is you can help generate those variants for the experiments that you're doing using GenAI. And that GenAI will not only generate the imagery but also the copy. And then you have the ability to also drop in commerce components such as a product carousel or product landing page anywhere within the template as well. But we're going to use the AEM Assets Library today. And what I'm going to do is I'm going to go ahead and pick an image here. I'm going to change the image on the page, and I'm also going to change some text as well just so we can see that. And before I leave this to preview, I want to go down here and make sure that my variants are set up so that I can run that experimentation that I wanted. So these variants are listed here. And really, these variants were just created using the same tool that we just were talking about here in this Word doc. And then down here at the bottom, you get to add your audience participation, if you will, or the experiment split, which means that parts of the audience are going to see 25% of each variant. And so with that, you can then go ahead and preview the content changes that you've made. And as we preview these, we'll also be able to see then the change I made here to the banner image. You see my "At Summit" put in there in the text. But also, down here in the lower area, this green button that I will open up, these are the variants that were created along with that to go along. And I can simulate each of those variants and take a look at them, and you see I've made the text much bigger. We've changed the call to action and things like that with this. Now if you even wanted to, once there were some clicks through, you would even start to get some preliminary information here as to how each of these variants was performing. And really, the greatest part of that is that it's all being presented by Adobe's edge delivery services, which gives it really accelerated performance. And as Shannon mentioned, speed is important. Speed is everything. Speed matters. And so I've run a lighthouse test on this page just to see what it would give us. And really, many customers and many companies struggle with getting high lighthouse scores. But with our performance architecture, we're able to get 95 and above almost every single time.

Whoo! How about that? Hey. Whoo! All right. Yeah.

So the next thing we're going to talk about is the B2B. Right? And I'm going to focus here on the company relationships of those hierarchies. So now, in Adobe Commerce, you can create those parent-child relationships. As you see here, we have this Mineola LLC, which is a company that was created, has users and people in there that are going to be able to purchase for that company. You can see that they are a child of parent company, Server Savvy Solutions. Say that three times fast. And then so we'll also be able to do what Nishant said by adding customers and apply those customers to each of those companies so they can purchase on behalf of either. And you see here at the bottom, our old friend Cindy Brady, is a member of Server Savvy Solutions, as well as Mineola LLC. So what that would look like to her is she would log into the site, as you see she is here at the top, and she's in representing Server Savvy Solutions, and she sees the price on this cooler that she's in the in the process of purchasing. But if she were to actually go over to and purchase on behalf of Mineola LLC, she would see the same product, possibly. But even if she does, she's now seeing that company's preferred pricing structure. So it makes it easy for her to purchase the product she needs for the companies she needs at the prices that she needs as well.

And then the final piece for this segment will be, we'll talk about is the payment options that Nishant talked about. In this case here, I'm in the dashboard. And as he mentioned, we're going to make these payment options more visible and easy for you to configure for your customers and offer all of the most popular payment options that are out there. The big thing here though is to notice, is you're going to be able to see your orders and your payouts, as well as every transaction here. If I open up this transaction report, I'm now seeing every transaction based on the date range that I've put in, and I can even filter these transactions based on the result, the payment method, card type, card brand, minimum and maximum order levels, order IDs, and even the last four digits of the Social Security number-- Or of the credit card number. Sorry. And by the way, we are a PCI. We are a PCI DSS compliant application. So we are not storing any of that credit card information, but we do give you the ability to still use that to filter on here. The other piece to this that's nice is you're also going to be able to set up how your customers see these payment options on the page. And so, here I am in the settings, and you can see as I'm going through the credit card and debit card, here's Apple Pay, here's PayPal, and all the options. Even down to the visualization. So I can change from here the color of the buttons. I can even round off the corners if I want to, to make them look nicer in pill format, or change the verbiage that is shown on the button itself. So I can do all of that here as well. Now what that might look like to someone on the customer side of it is when you're in the site here, you'll see these options delivered to you quick and early, right at the PDP page, which can help alleviate some of the abandonment by having a long checkout process. These can also be shown in the mini cart as well. And all of this configured very quickly and easily by you. And as Nishant mentioned, all of this will work in a headless deployment as well. So I'll pass it back over to Shannon. Great. Can you switch back to-- - Yeah. - All right. All right. So I just a call out, please go by the Commerce booth because you can actually test out the document based authoring that you saw here today. They have a Beat the Buzzer challenge where you can win prizes and things like that. So go and definitely test it out, and thanks, Jon, for sharing those demos. So now I want to move on to the second pillar, which is data powered, and we have a lot of exciting work happening in this area as well. And I'm going to kick it off with a quick video. You've got the data, mountains of it. It's what you do with that data that makes meaningful personalization possible. Here's what you don't want, data trapped in countless silos. It's too hard to share information across software applications and piece together complete profiles of your customers. If you don't know who you're talking to or where they are in the buying journey, you can't give them the personalized experiences they expect. Here's what you do want. Solutions designed to maximize the value of your data so you can make calculated moves that transform the shopper experience and increase conversion rates. Adobe's next generation commerce platform has data sharing and personalization at its core. You can tailor every customer interaction throughout their purchase journey. Every action your customers take, searching for a product, asking for a refund, applying a coupon is automatically shared with Adobe Experience Platform, where it's combined with other data sources to build out detailed B2B or B2C customer profiles and segments in real time. Integration is so seamless you can set up your data in an hour or less. No code required. Now here's where the fun starts. You can use all this rich commerce data to reach the right people with the right messages at just the right time. Offer promotions to first-time visitors, keep loyal followers informed and reach out to high-risk customers before you lose them. Tap into the potential of your commerce data to personalize and shoppers will reward you with their business. Take control of your data with Adobe.

All right. So I hope you get the sense from that video that we're really trying to help you unlock all of your rich, rich commerce data to personalize every step of the buyer journey, right? And we make it easy to gather this data and share it with the rest of the Adobe Experience Cloud so that you can build out your customer profiles and create incredible segments. You can also power campaigns, you can personalize your commerce experience, and you can gain new insights for your business. So we have a lot of work happening in this data powered area and one of the first things we're doing is making more data available to you. So that includes mobile app events, behavioral data coming from mobile commerce apps. It also includes the ability to share updates to your Adobe commerce customer profiles. So you can imagine a use case around this one where you can automatically send out a welcome email in real time to every customer who registers on your commerce site. And you're also able to create custom attributes for all your back office events that you're sharing as well, so you can get all the detail, all the information you need to run your campaigns. Now you can also access and view your Adobe Commerce data in prebuilt dashboards boards available in Adobe Experience Platform. Right? So you have access to all sorts of rich information and dashboards to be able to see shopper behavior and use this information to create better segments as well as new strategies for your campaigns. All of this is powered by Data Distiller, which is an add on to Adobe Experience Platform, and you get access to all the reports that you see here. Now we have customers who are testing this already, and an example of how they're using it is that one customer uses our recency, frequency, and monetization reports to be able to identify their highest spending customers, their whales, right, so that they can create audiences that will target them with premium product offers and exclusive drops. And what this customer loves about the solution is that all the data is right where they're doing the work, right where they're building out their audiences and creating campaigns. Now another customer that is using our data sharing capabilities is Coca-Cola. And they're using our data to power all sorts of campaigns, everything from abandoned cart and browse to replenishment reminders to their B2B customers, push notification and so forth. Coca-Cola is here at Summit and they have a session tomorrow at 4pm that you don't want to miss, where they're going to talk about how they're using their data, their strategy, and approach, and this a great session for you to understand how you can put your data to work. Now, we're also trying to make it easier for you to use your data in campaigns. And so, we are supporting new use case Playbooks that are available in Adobe Experience Platform. So this isn't a book that you read, but it's actually, more of a turnkey solution that allows you to create all the technical assets needed for a campaign. It's probably easier to show this to you than talk about it, so if we take a look here, these are all the use case Playbooks available in AAP, and you'll see there's over 40 of them and they cover everything from, you know, conversion related topics to customer engagement. We're going to take a look at the abandoned cart campaign. Click in there. This is all about bringing your customers back to finish the deal, to make their purchase. And normally, when you're building out a campaign, you're going to have to work across multiple solutions to pull together all the elements you need, these technical assets. You need your commerce data, you need to set up your audience, you need to set up your journey. But with the use case Playbooks, you can create all of these technical assets with a single click of the button. So we click there, and now you can see that all of the technical assets are in place. We have our schema, we have our segments, and we have a journey in place. Now, all of this you can access in your sandbox, you can test it out, and then publish it live. So it's a much, much faster process because you have this foundation to start from. Now I have one more data announcement, one other cool thing to share, and that's that you can use Adobe Real-Time CDP Audiences to personalize your commerce experiences. So last year, we announced that you could use real-time CDP audiences to personalize both dynamic content blocks on your site, so banners and things like that, as well as promotional offers. We are extending that now to cover mobile apps and then also related product rules. So these are the rules that power upsell and cross sell promotions on your site. So now, you have one central repository for all of your audiences, all of your segment data that is powering customization or personalized experiences on your commerce site, as well as all your different campaigns. And so I'm going to turn things over to Jon to show what this looks like in action. Great. So, yeah, let's activate some real-time CDP audiences in commerce and see where we go. So I've gone in here to this site. This is CitiSignal. It's a fictitious cell phone company site. I'm buying a cell phone. Right? I've gone in here, I've taken a look at a few phones, I've gotten to the one I want, I'm going to choose the color, the memory, and I'm going to add it to my cart. Now, before we go and look at the cart, I'm going to show you a few things here. Now this Sidekick that I'm going to open here is not a part of the product. It's just something that I have access to help show you what's happening behind the scenes. And so as I've been going through the site doing this, events have been happening. Right? And we're all the way down to me in the shopping cart. And along with those events, segments or real-time CDP audiences have also been created and have been put into several of those here. So as we go to the cart to take a look at what this looks like, in the cart, we'll see some of these things that Shannon was talking about. So if we go into the cart, we immediately see here that we are going to have-- and it takes seconds sometimes for the banner to load. But we would have-- Yeah, we have our personalized banner, that was from that audience, saying, "We're going to offer you 20% on accessories for this phone." Also, at the bottom here, we have very specific Samsung related products that were also geared toward that audience segment that we used. And if we go ahead and add the case to the cart, right, I'm going to add one of these, now you'll also see that we've leveraged a promotion within commerce based on that audience as well. So what does this look like behind the scenes in commerce? Here are the real-time CDP audiences that are there. You see a couple of them here, interested in Samsung phones, interested in premium Samsung phones, and they have those dynamic blocks associated with them. So, they are running the fact that we saw that promotional banner that said 20% off. They're also running the fact that I was able to get a 20% discount in my cart through that promotion that was set up. And now, let's take a look at how we would actually add the related products. Oh. Sorry. Quick login break. Of course it jumps out on me.

Well, we're running short on time also. But if I go into that, just explain-- Yeah. I mean, because we're running short on time, and I don't want to take away from what Nishant has to tell you. But what I would do is I would go into those related products, and I would see all of those audiences, and I would be able to select that as a cross sell item and then choose the audience right there. And from that point on, any time anybody met that audience criteria, they would see those related products at the bottom of their page. You want to come by the booth to have Jon show it to you there. Yeah. - It works. - Sorry. Apologies. Trust me. Anyway, I'll pass it back to Nishant. All right. Thank you, Jon. Well, that sounds great. All right. Moving on to Tech-Enabled. So, all of this innovation has to be built on a platform that can actually support agility and enables you to move fast to build solutions and take those solutions to market. Let's take a look at this video, and then we'll talk more. In our digital-first world, every ecommerce business needs agility, power, and simplicity on its side. But because ecommerce development is so dependent on integrations and customizations, it's been hard for teams like yours to be agile and streamlined. To customize, modify, and extend your ecommerce platform, you might spend weeks connecting to a range of services, provisioning storage, securing a hosting platform, managing security, and testing for traffic volume. After listening to the needs of the developer community, Adobe is thrilled to introduce Adobe Developer App Builder for Adobe Commerce, our extensibility platform that enables developers to extend commerce without modifying any core application code. Not only does this reduce complexity, it also lowers the cost to maintain your solution. The app builder platform is event driven, cloud native, and serverless. It's included with Adobe Commerce, which means you can focus on building apps in a low code environment while letting app builder automatically manage all the backend provisions like infrastructure, scaling, storage, security, and access control. And using API mesh, an API orchestration layer within app builder, you can easily compose and extend multiple APIs into a single graph. This API mesh works with APIs from Adobe and third-party products. When you first try App Builder, you'll see how fast and simple it is. Just create a new project, add your configurations, publish your app. It just works. What could have previously taken weeks can now be done in minutes. Extend, integrate, and build, all without the overhead of provisioning, scaling, or upgrading. Discover how simple it can be to build and deploy an ecommerce app for your organization. Try App Builder for Commerce today. All right. Before we move on, who is using App Builder? All right. That's awesome. That's awesome. Who has heard about it prior to this session? That's awesome. That's awesome. So, last year, we released this developer platform, which is called App Builder, allows you to extend commerce capabilities without really modifying the core code. This is a cloud-native API first approach to building applications on top of Adobe Commerce and other Adobe products as well. So there are four key areas that I want you to focus on. The first one is API mesh. Adobe Commerce now includes its own API orchestration. Out of the box, it's included in the license, and what it does, it allows you to orchestrate API calls across multiple systems, and these could be Adobe APIs or your content APIs, third-party APIs, or anything custom that you have built. It supports GraphQL, REST API, as well as SOAP APIs. So that's a faster way for you to modernize all of those APIs, leveraging API mesh. We now also support webhooks, out of the box. So if you are building real time integrations with third party systems, if you want, during the checkout, for example, if you want to do an eligibility check or a pricing check from an external system, you can do that pretty much in a low code way. It's all configurable through UI, available again out of the box with Adobe Commerce. The third area is to extend the back office UI functionality. So if you want to extend order grid or customer grid or product grid, you no longer have to go in the core application and modify that. You can do all of that using the React framework that's available as part of App Builder, and we give you an SDK that lets you inject all of those changes into the core application without really modifying anything. And to build integrations with third-party systems, we are also giving you 700 events preconfigured, as well as a PubSub platform where you can publish events and subscribe to events to build asynchronous third-party integrations like your PIM systems or ERP systems. That'll allow you to scale out your commerce application decouple the load of those integrations and offload to App Builder platform. So, just again, a few other key things on webhooks. We now support data modifying webhooks, meaning you can grab pricing from an external system and use that during the checkout process. We give you a UI to configure UIs webhooks. It's flexible. You can set timeouts because we understand that webhooks are generally used in real-time integrations, and you have to have a fallback mechanism, in case that third party system is not performing. And we now also support conditional webhooks, so you can specify a condition under which the webhook will be called.

Customizing the UIs on the admin UI site, we have additional capabilities to extend the columns or add buttons to existing panels or add mass actions. So if you want to modify the entire grid and you have to change data for, let's say, 10,000 orders, all of that can be done through App Builder now.

All right. So for API mesh, we are also adding a lot of cool features. The first one is we are adding the ability to deploy API mesh on the edge with your CDN. So what this would do is you can bring and take your APIs where your customer is, just like the way CDN works. And what this would do is it will increase the data center coverage from 5, where it is today, to over 200 globally. So your APIs are guaranteed to be fast. We're already seeing amazing performance improvements by deploying API mesh on the edge. And in addition, we are adding web application firewall, DDoS support, as well as rate limiting and support for PCI DSS 4.0. All of that is going to be available in first half of this year, and good thing about all of this, everything is SaaS based model. You don't really have to do anything. Just we ship it, and it's available to you.

All right, so other thing that we are actually, it's available in in beta is back office integration starter kit. So we are giving you a boilerplate for back office building back office integrations, which will reduce your development time for those integrations up to 50%. So we are already building out commonly synced data elements, like your product data order customer stock shipment. All of those will be pre-built, pre-configured. It's using all the architectural best practices, and again, it will help you hit the ground running where you are not starting from scratch. And later in the year, we are also going to be providing you, as part of the Adobe Commerce license, prebuilt integration with Microsoft SNO as well as SAP S/4 HANA. All of this will be available. Again, if you are using SAP for your ERP or Microsoft for your ERP, you can cut down your integration time by 70%, maybe more, depending on what kind of customizations you have. So it's really going to simplify your integration strategy, how you share data with third-party systems, or how you bring data from third-party systems into Adobe Commerce.

All right. So, we do have a lot of customers already using API Mesh and App Builder, and one of those customers is here and is going to be sharing their journey with App Builder. It's Nestlé Purina. They'll talk about how they are leveraging API mesh to expose select commerce APIs to rest of their infrastructure, and that session is on March 27th, at 8am, and Ben Robie is going to be leading that session. So shout out to Ben. I'm not sure if you're here. Whoo!

- All right. - All right. Yeah. All right. So, yes, we talked about App Builder and all of these capabilities, but what's the business case? Like, why you should invest in this? So we have been getting some tremendous feedback. This is some feedback that we got from our friends at BlueAecon, Infosys, shout out to you all if you're here. And they are saying that leveraging just API mesh reduced their API connection setup time by half. The development efficiency improved by 14%, cost went down by 10%, and these are the similar numbers we are getting from other customers and other partners as well. So there is real value in leveraging App Builder. Your total cost of ownership is going to go down because you are moving all the customizations outside and also leveraging cloud native modern technology to ship code faster.

All right. So moving on, we have a few other cool announcements. So the first one is, our product catalog service. So we now have a SaaS catalog service that lets you scale your catalog data tremendously. We are taking the catalog data and pushing it to the edge, to maximize the scalability. And we have 95% to 99% of catalog response times is less than 200 milliseconds. So it really lets you scale and deliver the catalog data where you need over the previous solution that we have. And in coming months, we are adding more capability to our catalog management. The first one is you will be able to ingest a third-party catalog directly into our SaaS service. So this will again give you tremendous scale. You no longer have to go through the hoop of the Adobe Commerce catalog. You can directly ship and push your data to SaaS catalog service, as well as we are improving and adding support for additional product types. One of the things that we are working on right now is improving the bundled product capability, where we will add capability to create bundles of bundles or bundles of complex products like group products and configurable products. So all of that will be available via our catalog SaaS service. Again, it's a SaaS service. You no longer have to do and go through an upgrade process.

All right. All right. So this is probably my favorite thing because we worked two years to achieve this, and I'm happy and proud to announce that Adobe Commerce is now HIPAA ready. We have been working with healthcare customers for a number of years. All of those customers have to do, unfortunately, do an on-prem deployment because of the HIPAA requirement. We have now made changes to the platform where it is HIPAA ready, and we already have several healthcare customers who may have moved to our cloud solution. So if you are a healthcare customer and you want to sell plans online or you want send prescriptions or medical devices, please come talk to us, and we will get you started on our cloud solution.

And this is probably the last one, but not the least. This is a pretty heavy slide, in our upcoming release, you will see a lot of scale and performance, improvements as well. And we are adding support for PHP application server, which will increase the GraphQL API response time by 30%. So that's an amazing outcome that we have seen in our testing. In addition, we are now increasing the support for coupons out of the box from 250,000 to 10 million. You can have 10 million active coupons in Adobe Commerce at any given time. Same for card pricing rules. We are increasing the support from 1,000 card pricing rules to 100,000 card pricing rules. And we now have bulk import APIs that will let you import 100,000 records per minute. So if you're building integrations and you are bringing data in from PIM and ERP, those integrations are going to perform exponentially better. All right. With that, I am going to hand it over to Shannon. Actually, one more thing. All right. One more thing. So we talked about a lot of things, and I wanted to end with showing you this reference architecture that brings everything together. We have published this architecture diagram, and you can go to experienceleague.adobe.com/commerce to find this architecture diagram. This shows all the great work around edge delivery services, App Builder, API mesh, personalization, as well as all of our SaaS services. So if you want to see how all of these things actually come together, here's your answer. All right. Handing over to Shannon to bring us home. All right. Yeah. So I want to wrap things up for today. So a few things you can do to learn more about everything that we covered today, we know this has been a lot to take in all at once. So, first off, come see us in the Community Pavilion. We have some Adobe Commerce booth space there. Jon will be finishing his demo there for all of you. But you also, as I said, have a chance to actually test out edge delivery services, the document-based authoring capability in our Beat the Buzzer Challenge, so please come see us there. We also have lots of sessions. We tried to profile a bunch of them today, as we were talking about different capabilities, but please come to these sessions. This is the best way to see our products in action and how customers are actually using them. We have a bunch of labs as well. Most of them are full, but you still may be able to get in there, especially if someone slept in a little bit late after having too much fun at Summit. I also want to, once you get home, we'd love you to do, continue your exploration of Adobe Commerce, and one of the first things you can do is find out what your Lighthouse score is. And based on the results of that, you may want to read up on Edge Delivery Services. And so there's-- We have documentation on Experience League where you can learn more about that. We also really encourage you to take a look at our App Builder Learning Path. This is the best way for you to extend and customize your solution going forward. It will make your future upgrades easier. This is a new approach that you should be learning now. And finally, the last block here is a little bit about our most recent release that came out in February. This is a great way to kind of read up on some of the different capabilities that we talked about today. [Music]