[Music] [Marc Angelinovich] Hi, everyone. Thank you for carving out your last hour between this and happy hour. So I appreciate your time. I will get you out of here on time. Try to leave room for questions. You're here to talk about compensation in DAM. [Josh Ramirez] Love to prepped up. So I'm Marc Angelinovich. I'm the Principal Product Marketer for AEM Assets, and I'm here with Josh. You want to introduce yourself? Hi. Josh Ramirez. I'm the Head of Product for AEM Assets and incredibly excited to be up here again. I see a lot of familiar faces, especially people in the front row, seems that I might have a couple of groupies, so that's good. Excited to talk about the Top DAM Innovations, and a lot of the good stuff that we've been working on over the last couple of months and last couple of quarters. Do want to just, sort of, point out real quickly that, you know, these are innovations. So a lot of these things are fresh out of the labs, a lot of these features and functionality have been direct feedback from folks here in the room today. So really appreciate all the feedback that we've gotten. We are listening. And we also, have a little surprise at the end around early, adopters on this and the ability for you guys to sign up to become early adopters of new AEM Assets technology. So with that, I'll turn it back over to Marc now that they've figured out the microphone issues. All right. Thank you very much. So why are we even talking about top DAM innovations? What's happening in our ecosystem of creating content, delivering content, managing that content? Well, there's been an explosion of content required for personalization. I think all of us understand that, you know, if I have a product line, say 1,000 products, I create 25 assets per product, I have different regions, I add personas, I'm starting to get into the millions of assets that I need to create, manage, deliver, and then gain insights on which is extremely difficult to do if you have a limited creative team and you have limited budget.

So we're here to talk about the innovations on what the requirements for a DAM going forward? What is Adobe thinking as the innovations that we need to address? So all of us need to be able to have access to content. It's one thing for a content to just sit into a DAM, but how do I get the content to where everybody's using applications to deliver downstream? How do I make that experience as seamless and as fast as possible? The whole point of creating content is to actually deliver create action to move a customer along a journey to acquisition, to acknowledgement, awareness of something. So I need to be able to deliver content at scale. And we talked about personalization, so I need to deliver not just at scale, so across all my channels, but in volume 'cause it's that personalization.

So when we think about, I need millions of assets, the consumption of data, the consumption of actual content as for, like, me as a consumer, I'm more intelligent on every decision I make than I was a year ago, and that's because of content. That's because of how much content I consume. So we need to democratize content for consumption and the speed and volume of which it's happening, and then the management and governance. Because it's one thing to create content, but if I don't have management governance, most of us in this room probably have legal and compliance that say what I can do, what I can't do. So all of that has to be able to merge together at the speed of consumption behind the scenes. And so this really gets into the innovation that we're really driving forward, and that's democratization of the DAM to composable services and the democratization of content to give more people access to the content where they reside, not necessarily going to have them go somewhere else to find it. So the audience of which getting content is grown larger than just the creatives and marketing teams. There's IT leveraging APIs and others to deliver that content. There's partners in other downstream who is actually remixing that content to help with that scale and personalization.

So with all that being said, the DAM is fundamentally the one application that sits across all of your applications and more importantly, your workflows of which is delivering content. So it's not just to be there for your CMS or for your paid media or creative production, but it's to be across every point.

And so we have to look at how are we creating those composable services to be able to deliver that. So there's four pillars that we're going to talk about today with everything having insights wrapped around that, and so that's the ability to find discover content wherever you might be working in, to be able to remix content at your fingertips. If that content once it's remixed, being able to manage that, provide metadata association for delivering that content, getting approvals, everything ready, activating that content, making sure it's ready to be able to handle across all of the different channels, and like I said, insights across that. So let's dive into the first one. Find. Easier said than done. I've heard all week people talk about regardless of which DAM they have or which applications, homegrown, etcetera, search is a big priority. So how do we make it? So you have tens of millions of assets or 30,000 assets of different, you know, sizes being able to be findable. It's applying intelligence behind the scenes to weed through the noise. It's applying additional services on top of that, allows tagging, identification through visual, indicators to cut through that noise even more. And we'll get into some of this in a little bit. So every time I find that perfect asset, regardless of where I'm searching for. So let's hand it over to Josh to talk about find. Great. Thanks, Marc. There's actually quite a bit that we've been working on with respect to being able to find assets and the search capabilities within AEM Assets. So I'm going to walk you through a demo here. And if you know from years past, I've always done live demos with no safety net. But that actually has caused us to go over and not leave time for questions. So I have heard the feedback on that as well. So I have some recorded demos here that could, you know, potentially speed me up in terms of these demos. So the first thing I want to talk about is our new search first UI that we've recently launched. So in this particular demo, we're essentially going to walk you through the ability to configure this search first experience. So you probably saw that that was a nice spring, a nice spring asset up there. But we're in Las Vegas, right? So like, we need to have something that's a little bit more glitzy, something that's a little bit more glamorous. So from within the configuration screen, I can actually swap out the image very easily. And because we've been focusing on search quite a bit, I have my asset selector. I just type in Las Vegas, and it brings back all of the assets for Las Vegas here. Now there's a couple to choose from. I think this one looks really good because it's not too, too dark, right? It's like nice right time at dusk, ready for happy hour, just like everybody else in here. So from here, I can actually choose where I want the search box to appear, if I want it to be light mode or dark mode. In the middle, it was a little bit distracting. I like the light mode a little bit better because it actually pops, and the logo pops a little bit more. So as soon as I hit Save on that, what's going to happen is this is going to update. And so anybody that actually hits the DAM now and gets, you know, directly to AEM Assets is going to get to this search first landing page. And the reason why I wanted to show you how to do this is because this, sort of, segues into the next innovation that we've been working on. You may notice this new button here called natural search. So what we've been doing is trying to figure out how do we make it easier and more conversational to find all of the content in your DAM? So in this particular example, I'm just saying, "Hey, show me all the mountain biking images that don't have any status on it." Right? Because if it doesn't have a status. Then it's not going to be published. It's not approved. It's just sitting there in the DAM doing nothing. So in this particular example, it basically takes my natural language that I typed in there, parsed out the actual search facets, and brought me back my search results. So what I'm going to do now is select one of these assets, and then I just can hit Shift and select the next one, and it selects all those assets for me. I'm going to bulk update these. And so when I hit Bulk Metadata update, yes, this is really thin right now. We're going to continue to add to it. But it does allow me to select a whole bunch of different assets, approve those, choose an expiration date, and then ultimately save that. And where this becomes important is now that I've approved these assets, again, I can go back and with my natural language search and say, "Hey, show me all the approved mountain biking, assets that have recently been approved." I hit Natural Language Search, and again, the search result should come back parsing out the filters, and then ultimately showing all of these, and you'll notice that the actual status on there went from no status to Approved. Again, this is really important because now that these assets are approved, they're ready to be consumed in these downstream channels, and we have a native integration into Adobe Journey Optimizer, so this is what you're seeing right now. I'm actually going into an email campaign, and I'm going to update that. So as soon as I hit Open email designer, what it's going to do is it's going to give me an option to choose assets to leverage in this campaign. So we have the ability to do it from the left-hand nav where I can search and browse and do all the great things that I'm used to doing and find my approved content. Or if you want a little bit more of an inline or immersive experience, you can just click on the image itself, and there's the ability to select an asset, and this brings up our asset selector as well. It's a little bit more visual. It gives me a little bit more information, but I can very easily find and very quickly find the right asset. And as soon as I'm done with that, it's going to load here. And we're like, "Yeah, this looks pretty tight." So I'm going to go ahead and save this. As soon as I save it, I can then execute my campaign, and everything's great.

The next thing that we've been working on is, GenAI. So has anybody-- Let me just put this on pause real quick 'cause I want to ask a quick question here. Anybody in here heard of GenAI? I see a show of hands? Anybody? Yeah? Okay. Are you as excited about GenAI as I am? I hope so. We've talked to a bunch of customers. They're excited. Yeah. Everybody's a little, expeditious about it, but we're going to lean into it. We're going to see what our customers want. We're going to see, you know, how we can frame this and how we can make it useful, and make that content supply chain a little bit more efficient. So in this particular example, one of the things that we've been working on is a direct integration with Firefly. So we're working on this mountain biking campaign, and I want to find a mountain biker resting in Yosemite Valley during sunset. There's nothing like that exists in the DAM, but because we have integrated with Firefly, I can just hit Generate. Once I hit Generate, it actually pulls back some Firefly or some GenAI generated images, and if I like one, I can select it. I can actually upload it, and here's the asset selector or the destination selector. So I'm going to choose to put this into my mountain biking folder. It goes through the whole processing, where it creates all of the different renditions and everything that you need from an asset management perspective. But now when I go back into the DAM, I can do this exact search if I wanted to, and it'll ultimately, show up, or I can just browse to that particular folder. Let's go into its processing. When it's done processing, you'll actually see the asset itself as being committed into the DAM. So here we go. It's done processing, hopefully. Here we go. So now we see the asset in here. Let's go.

And the great thing about this is now I can leverage this, you know, within my DAM, and we can actually start to go through all of the management capabilities that we need to. So we have all of the basic information here. And with that, like, there's a bunch of other things that we're going to show you, but I think we have to wait for Marc to go through a couple of more slides, and then we'll continue on with the demos. But I hope you guys are as excited about this as we are. Like, search is, I think, a new frontier. We've always really focused on search, but now with GenAI and all of the necessary, whether new technology's out there, I think we can really make this thing home. So with that, I'll turn it back over to Marc.

All right. I love it. I love it. So search capabilities is now dramatically getting improved through working with y'all on finding it within the DAM, as well as finding it within other applications.

But he also showed to generate 'cause I know none of us have ever searched the DAM and come up empty. So being able to create something now, that's going to save a lot of us a lot of time here.

So with that, since I found the asset, let's move on to what I'm going to do next? So before we do that, like, what's this curtain? Is this like a velvet rope? What's going on there? It's a little too soon here. We're just getting started. Don't give away everything. So let's move on to finding and we'll talk about what's behind those curtains a little bit later in the deck. So we talked about finding the asset, and now that I have the asset, I need to be able to remix that content, all right? How many of you guys in this room are creative? A few? Okay. How many of you guys love just resizing an image multiple different ways for all of your downstream delivery? We got one. Two. All right. So most of the business side, the downstream people, marketers, etcetera, say the inbox for creative is getting bigger and bigger and bigger. Why? Because you have personalization, more content, more channels, and they're getting bombarded with tasks, right? And so what we need to be looking at is how to enable the downstream marketers to be able to do more with guidance, guardrails, however you want to say, controls from creative and others to say this is where I'll allow you or enable you, downstream marketer, to be able to remix that content to be more successful. And so with that, let's just jump into the demo and see it in real-time. Okay. So let's see. I'm going to hit play. So as Marc was talking about with remix, we've actually, worked on two main things with AEM Assets. One, there's the ability to quickly make edits to an asset. We call them quick actions, so something like knocking out the background or being able to change the file size, or actually to be able to crop something. And then we've also worked to actually embed the full express experience directly within AEM Assets, so you have the breadth of what you have in Express to basically remix content. So I'm going to go ahead and hit play, fingers crossed, that we continue to go. So in this particular example, again, I'm within my mountain biking folder, and I see this asset. It's actually a pretty cool asset. It's a pretty cool image, but I basically want to take the celebrating biker that's on the Summit, and I want to ultimately use that in a different composition. I don't want to leverage the background that's in there. So I can easily edit this by saying, "Hey, remove the background." And again, this is all powered by Adobe Express with quick actions embedded directly into AEM. I'm going to go ahead and apply this and say, "Hey, you know what?" Like, this is a landscape. Like, I want to crop this 'cause maybe I just want to use this on Instagram or some other social media. So as soon as I hit the Crop, it again calls the necessary API where I can then start to drag, and I can crop this particular asset, so I want this to look as square as possible, so I'll go ahead and drag it out so that it looks a square, then I hit Apply. As soon as I hit Apply, I've made these particular updates. I can now save this as a new asset, right? And so here, I'm going to click on the Save As a New Asset. And again, what happens is I get the destination selector. So I'm going to save it in the same particular folder because that's where I'm putting all of my mountain biking assets for my campaign. I give it a really cool name, like, celebrating biker. It doesn't look like a biker. It looks like a mountain biker, right? I think you'd probably have to have a beard if you as a biker. But either way, I'm going to go ahead and save that. Again, going to go through the same workflow as it creates the different renditions and everything that you need to power all of your downstream channels. And after it goes to the whole processing, it'll ultimately show up here, within my particular folder. So it goes through the processing. There it is. So now I have this asset where I didn't have to get anybody from design or a creative agency to go through and just do this quick work. The power was all in my hands. Now for a more in-depth experience here, you may remember this asset that we generated using Firefly. I want to actually leverage this for our new mountain biking adventure tours that we're going to be kicking off fairly soon, probably this summer from a WKND perspective. Once I select this asset, it ultimately adds it into Express. We call it opening it up into the canvas. Within Express, you do have the ability for your organization to set up brands. So you can set up brands that has, like, your logos, that has your fonts, that has your colors that you normally use within your expositions and everything else there. The other thing that I want to point out here is we now have a native integration directly into Adobe Express for AEM Assets. So if you are already entitled to AEM Assets and you're using Express, you now have one-click access to all of your approved content directly within Express. And so this is the example that we're showing here. It's from within the Express embed editor, I can actually go and find all of the logos, find all of the assets that I need to finish off this particular piece that I'm working on. So I did a quick search for the WKND logos. I know this is the approved logo because it's in my DAM. I'm going to go ahead and adjust this so I don't like where it's at, and I want to make sure that it's down in the left-hand corner. I want to make sure that it's adjusted correctly, might want to move it just a little bit. Yeah, right there. That looks perfect. So now that I have that, I need to actually add text, right? So I want to be able to put in text here that really speaks to the campaign that I'm working on, and this is, again, our mountain biking campaign. So the great thing about having your brand set up here is that whenever I go to select a font, my font, my brand fonts automatically show up first there. So I can go ahead and select my particular font. I type in my text here. And now I want to, sort of, size this and make sure that it looks good. And so I'm just going to move it around a little bit, make sure that it's in the right spot, and I think that looks good. Pretty happy with that. So I'm going to go ahead and Save this. So again, it's going to save it as a new asset, because I've updated it. And as it saves as a new asset, same process. You'll start to see a theme here where I can actually choose where I want it to live within the DAM. As soon as I do that, I can give it a name because that's a pretty opaque name there from the generation. So just going to put a new name in there. It's going to go through the whole processing period here, generate all of the necessary renditions. And once that's done, I'm off to the races. I can leverage this and other workflows that we have in the DAM. So with that you'll see the story continue on, but with that, I'll turn it back over to you, Marc.

So I won't talk too much about this slide here, but one of the things I did want to notice is you continually see another application accessing assets. We're going to continuously show you this. Findability is something that's very, very important to everybody, and making sure that across all of these different applications Adobe or non-Adobe you're going to be able to find those assets where your users are residing. So now I've been able to find my content, remix my content, let's move on to managing the content. Yeah. Here's that curtain again. Okay.

So we're managing the content now because all of us have, you know, reviewing and workflows and those things to happen before we can actually deliver on that content. So I have this, kind of, problem graph, if you will. From ideation to delivery of content, there's a lot of things that happen in between. So when we talk about moving at the speed of consumption that's happening, I need to really focus on composable services on the back end of what's happening of the creation or the remixing, etcetera, that I'm hitting all of the workflows and everything that's needed across my organization. And so with that, we're going to jump right into the next demo to make sure you guys were on time.

Perfect. Thanks, Marc.

And it looks like it's still working. So no tap dancing needed. So again, I'm going to walk you through a couple of demos here. You probably have started to see the narrative, start to build about how do I quickly find assets, how do I quickly leverage GenAI to enrich these assets or at least create net new assets for the needs that I have? How do I then update these assets? And as we think about GenAI and as we think about the ability to remix these assets, Digital Rights Management, content provenance becomes very important. And so there's a couple of things that we've been working on over the last couple of months and, you know, we'd really love to work with customers to really figure out where are the next steps here. Like, we have our own ideas, but, you know, we love to hear from our customers on how we can solve those pain points. So there's two quick things that I want to show you with respect to Digital Rights Management. So the first one is we are making it a lot easier to have, Digital Rights Management in acceptance of usage terms work a lot faster out of the box. As part of that, we're also extending the ability to add watermarks to videos. And so in this particular example, I have a video that I've created, and I want to make sure that this is Rights Managed. So as soon as I click that this is Rights Managed, it's ultimately going to update that asset, and it's going to kick off a workflow to add a watermark to it. In this watermark, you guys can define what that watermark looks like. You just basically put that within the configuration. In this particular example, you'll see another one there. It says restricted-- What does it say? Restricted access or restricted use only. So in here, what we're going to do is we're actually just going to show what that watermark looks like. So I have this watermark. I've selected that this is Rights Managed. So whenever I go into the experience to download this asset, the user is ultimately going to get presented with the usage of the terms to accept. So he cannot or she cannot download this asset until they actually agree to those rights. As soon as they agree to those rights, the download will start, and then they will have access to the unwatermarked version of this particular video. So we have this for image-based assets. We've extended it to video, as well as making it a lot easier to have controlled, or at least rights controlled assets work right out of the box. All you have to do is define your terms of service. So the next piece that I want to show here is something that we call Content Credentials. So as you know, Adobe has been working on the content authenticity initiative. So what we're doing is essentially taking the Content Credentials manifest, and we're basically displaying that within AEM Assets. So in this particular example, what it shows is that, "Hey, this is actually certified through the Content Credentials as being produced with Adobe Firefly." And we've also have an example here. Let's see if it does-- It's skipping around, but the Content Credentials is a really interesting one. This is where we've skipped forward to another thing that we've been working on leveraging GenAI to help enrich assets with metadata. So in this particular example, again, because I've created this with GenAI, I haven't added any text or any, sort of, metadata to it. We have a new tab in there where you can say Generate Description on this, and what it does is it basically calls a large language model, which takes a look at the asset, uses a lot of technology to basically say, "Hey, here's a description of that particular asset, as well as a little marketing blurb." And this ultimately is going to help us in the long run and help you in the long run to, one, make for a better search experience so that, you know, we have more information that we're indexing, but it's also going to help power that conversational tone, right? Because again, we may not be typing and looking for assets. We may be talking and looking for assets, or we may be just, like, conversationally saying this is, kind of, what I'm trying to look for. And by leveraging GenAI to help enrich the metadata, it gets us a step further there. And so again, just to, sort of, reiterate here, it's moving forward. So we're basically-- Hold on. Let me see if I can pause this. It doesn't look like I can do anything on my screen, but what we're doing here is we went through we showed the DRM, the Content Credentials, the ability to update this with GenAI-based metadata tags. Now the next thing is this needs to be approved, right? Because we've gone through all of this stuff, this asset isn't approved for publishing. And so I don't know if you guys noticed, but I'm not as smart as Marc, and there's been a spelling error on this particular asset the entire time. So it's not a mountain, it's a moutain, right? And so I've basically said, "Hey, can you approve this to publish so that we can use it downstream?" And, you know, with our lightweight task management and the ability to add comments and things. Marc is saying, "Hey, no, you misspelled something here. I'm not approving this." Like go back, fix the misspelling, and then I'll approve this to publish, right? So here we go. It's going through the process. He's saying, "Hey, please go through and please update this." It will move forward a little bit here in a second where I was able to actually go through and update this. So time passed. I went and updated it. And the great thing about this too is, again, because I updated this, it created a version of that. And so again, version control is very important when it comes to asset updating and asset creation. So you can see the original here that says it's a moutain instead of a mountain, and then you can actually see the new version here, which is the updated version with the right text. Marc went through. He's approved it. He changed the asset expiration date so that we can actually use this all the way through the end of June, and now that this is approved, it is now available through all of those downstream channels, which we'll show you some examples of that later on in the rest of the demo.

So back to you, Marc, while I restart my computer. So when we talk about Digital Rights Management and being able to see that user rights come up. By the way, that's not Adobe user rights. That is your guys' user rights. So I just want to be clear that that is content that you put out on your user agreements on how they can use these assets, right? And so that gives you guys the flexibility to really tailor to what you guys need to do. Yeah. Now when we talked about Content Credentials, the video skipped there. So the importance of Content Credential within the DAM is doing this is being able to capture the credential at the source of creation, whether it's GenAI or a photographer, and being able to hold it consistent throughout the content supply chain. So it is locked down. So as I move through and do different changes and those type things. We don't lose that credential, which is very, very important as we're going forward and talking about content authenticity. And then workflows, you'll see workflows across everything that we do, whether it's ingestion, whether it's remixing, approvals, etcetera, where within the DAM, we're making it as simple as possible to move that across its process to get you ready for activation.

And so that'll be the next conversation right now as he works on this is activating that content.

So I found the content across any application that I need to find it. What's that? I remix that content with tools.

I manage the content so I know how and when and where I can use it. Now when I look at starting this idea of like omnichannel delivery, six or more channels. Channels are exploding, right? All of this week I've been talking to customers, and so many times I've heard to hit all of these channels that's eight different pieces of content. That's eight times creatives had to do this. No. No. No. That's all of a sudden an explosion of my content management, and now my librarians and others are fighting on content sprawl just to do day-to-day activities. We need to stop having that happen and have a flow where it's one asset, you know, automatically doing different renditions or different delivery capabilities, transforming that asset, if you will, so that whether it's on a website, signage, print, etcetera, your DAM is actually managing that ability to remix that content. So I keep a single source of truth, but then I have also referencing of where that asset is, where it's been used, etcetera. And then lastly, we're going to get into it a little bit later, is that now that I have referencing, I can start collecting insights and storing that with the asset. So with that, are you ready to-- Yeah. Let's go. Let's rock and roll. Let's get this going. Okay. So next year-- Sorry, guys, I'm going to go back to live demos.

Seems like that's probably easier. Okay. So as Marc mentioned, you know, on the activate side, there's a couple of things that I wanted to show you here. One, again, is around the ability to find that approved content in third-party applications. So we've actually built what we call the Micro-Frontend Asset Selector, all powered by dynamic media. So with dynamic media, essentially what it does is if an asset is approved, it then allows us to show up within the Micro-Frontend Asset Selector. And the great thing about that is, again, with dynamic media, it shows a reference. It doesn't copy the binaries over, which I know has been a pain point with a lot of folks. So in this particular example, again, I'm working on this mountain biking campaign. This is a third-party email application. So again, I can go through, I can browse and find whatever asset that I want, or I can search. So again, you know, we've been talking about mountain biking, so I'm going to select this mountain biking asset. I can get some more information out of it. I can see that it's approved. I can sort because I want to basically use the creation that we've been working on through this entire demo with the correct mountain spelling 'cause again, Marc is much smarter than I am. Spell check didn't catch that. So now I've published that. Now we're moving on to another integration that's powered by our dynamic media capabilities, which is the ability from within the Edge Delivery Service experience. And if you haven't heard about that, that's really cool. There was a session earlier today. Hopefully, you were able to attend that. But long story short with Edge Delivery Service, it's a new way to author content, as well as publish that content with speed as the number one focus. And again, you know, even if you're authoring in a Word document, you still want to be able to access that approved content from AEM Assets. And so in this particular example, again, with our integration into Edge Delivery Service, I can very easily authenticate into my assets, find the approved content that I need. So the previous screens were showing the ability to go through, find content, and then ultimately approve that content. These were the assets that were approved. So this particular asset, I now want to put into my document that I will ultimately publish. And you'll see, you know, some really cool experiences when I'm done publishing. So I put the asset in there. It's the approved asset, all powered by our dynamic media capabilities. I want to preview this to make sure that it looks good and, you know, again, to make sure that we check for spelling errors. Once I've previewed that, I can ultimately publish it. So I'm going to go ahead and hit Publish. Once this is published, this is a live website. And again, with Edge Delivery Service and the power of dynamic media, speed is of the utmost importance. And so what you're going to see now is the ability to check the web vitals for this particular page, and the goal is always to have 100 Lighthouse score with Edge Delivery Service. The part about dynamic media, again, it allows you to find the approved content, and then it also allows you to deliver different file types. So really great innovation that we've been working with that team. The last piece on activate that I want to show is we now have out of the box the ability to support multi-audio, multi-caption within video. So this particular example is just basically showing how you would take your VTT files, and then associate them with a particular video and with a particular language that you want to show up for closed caption, or for secondary audio. So I'm going through the whole process here. You know, I'm putting in Spanish, I'm putting in English, and as soon as I save this, what we're going to do is we're going to show you the experience that an end user could potentially see with some of our out of the box viewers. So when I click on this, what it's going to do is, it's going to bring up what we call our viewers. So in the left-hand side, you'll see all of the viewers that allows you to customize those with the different CSS. But out of the box we have some of these. In this particular video, what I'm going to do is select my video viewer. I'm going to hit play. And as it starts to play, you know, there are folks talking within this particular video. But I will be able to actually turn on closed caption. Because again, like, I don't know like, the older I get, every time I watch TV, I have to turn on closed captions. So I am extremely excited about this particular feature. So let me see if I can move this, and if that goes away. You'll now see the captions show up. So again, this works out of the box. You have the VTT files. You just associate it with a particular video, and the particular languages that you want to support here. With dynamic media, we have this working in the viewers. And again, the viewers themselves, this is out of the box, but you do have access to the CSS itself so that you can make customize this to make it look any which way that you want. So again, going full circle from the ability to find the ability to create this content, remix that content, understand that it's, you know, the provenance of that content, and it's the correct content that you can use all the way through to unleashing that into third-party applications and, you know, CMS is including edge delivery service, and then ultimately activating that, publishing that, and adding some very interesting technology out of the box for multi-audio, multi-caption capability. So again, I'll turn it back over to Marc. So again, just pointing out yet another application you saw find, right? We did that on leveraging that. So dynamic media, we just talked about the reference, being able to deliver that single piece of content across different delivery channels. So you have optimized performance. So it's not just delivering it, it's optimizing the performance of that. And it's not just imagery. You saw the value of delivering video, doing closed captioning. It also works on 3D and other asset types as well. And then doc-based authoring, being able to actually expand the capabilities of who's helping you with authoring of your sites, microsites, etcetera. Now you have the capabilities for those people to get into a Word doc, Google Sheets, etcetera, and be able to author and find those assets to also be able to create that page, make those changes so that you're not, you know, going upstream again, waiting downstream, up stream. We're trying to simplify the entire process wherever somebody should be needing to find or deliver assets, that it's the most seamless experience possible. And so when we talk about now, I found it, remixed it, managed it, activated it, delivered it. So now insights, right? So now I have the ability because it's a referenced image to collect insights on what's going on, really making better informed decisions across the entire content supply chain. So it's not just somebody at the edge who's seeing delivery and performance, seeing what's going on at the personalization layer and all of those different Adobe tools that we have, but when it comes to the content, storing that back into the DAM so anybody who's accessing that content will get insights. And so I think that 17 minutes left, I think we're done. Yeah. I mean, I think we can probably take some questions, right? Wait. No. We're not done. We're not done? Wait. There's more? There is. There's one more thing. The curtain, that you wanted to show them at the beginning. So we are introducing the capabilities of Content Hub. Content Hub is the next generation of distribution experiences based on composable services to be able to expand, access, remixing, managing, less so managing, remixing, having some workflows and the ability to get that content in front of people's hands, and having that content be activated that much quicker. So with that, let's see it. Awesome. Yeah, let's take a look at Content Hub. And you probably heard about Content Hub through the last couple of days. For us, Content Hub is something that's really strategic and really important for us. So we know that everybody buys a DAM, and with DAM, they want the ability to actually distribute some of this content or syndicate some of that content without having everybody go directly to the DAM. This is like step one in terms of our vision of bringing DAM to the end user versus having to bring everybody to the DAM. So with Content Hub, incredibly excited to show this demo. Let me go ahead and hit play. It did not crash on me, so thank you. I think I figured out what was going on, but I'll troubleshoot that later. So this is Content Hub. The first thing I want you to notice is that the asset that we actually worked on from the very beginning all the way through now is now in Content Hub because it's been approved. As soon as an asset is approved, it gets pushed automatically to Content Hub. Within Content Hub, I have a whole bunch of capabilities here. So this particular example, I'm able to see more details. Of course, I can download the asset so that I can ultimately use it. We also have the ability to share this. And again, you can choose an expiration date on this particular asset or this particular share link. So you copy, you paste it, you can Slack it, send it, email it, whatever, text it to whomever needs to have access to it. And you can even add it to a collection. I know that that wasn't the Alps. That was Yosemite. But again, I'm not smart as Marc. And so I put it into the apps folder, the Alps folder instead of the Yosemite folder. Now that all of this, you know, we showed what the collections look like. Search on this is incredibly fast, incredibly powerful. So you saw that as I started typing hiking, it actually shows your recent searches, as well as starts to suggest searches for you. Like as I'm typing mountain biker, it actually dynamically updates the search results for me, and again, gives me the particular, suggestions. Now that I've actually typed in, I can ultimately facet search here as well. So all I can filter down by the campaigns, I can filter down by channel, I can filter down by keywords, timeframe, file format. I can even, filter down by region that I can ultimately leverage this asset in. And I'll show you where those actually come from in a few minutes here. So I selected my WKND adventure biking tour here. And, you know, ultimately, we need to upload more assets. And so this is the upload experience. So I just click the Upload button. There's a variety of ways to upload content. I can choose directly from Dropbox. OneDrive is coming soon, if you didn't notice the little call out there. And I can just drag and drop content from my desktop. Again, so very similar to what we have in assets today. I select a folder. This folder is about 900 megabytes, 107 files in it. Worked very hard on trying to optimize the upload. Very fast pipe here. So you'll see it go very quickly. You notice that it was probably red. Well, we've had a lot of requests to say, "Hey, upon upload, I want an intake field so that people can actually add metadata." People hate adding metadata, but you at least need to have one to be able to filter and be able to search by. So that's the campaign name. So we basically say, enter the campaign name. That will help us ultimately, search and start to organize. You can add keywords. So any of the keywords that we used previously, you can choose from them, or you can add your own. So these are beach scenes that wasn't there, so I added my own. You could choose the channel. So again, like, this is for online only, so I choose online. Timeframe, it's a beach, so it's got to be summer, right? So let's say it's summer 2024. That's the timeframe that I can use it, and then you can choose the region that you want. Review the details. Everything looks good. No spelling errors. We're all good. So I hit Update, and ultimately, this gets uploaded. So all of these assets are now being uploaded into Content Hub, where they'll then be searchable by everybody else that has access to Content Hub and needs to find that. So you see that the asset count went up. We have 255 assets. And then again, you can see that the WKND beach adventure campaign shows up as a facet here, along with all of the other facets that were identified through this intake process of adding assets. Now the other part of this, again, is I want to remix, right? So how do I remix in this particular example? Well, just like in AEM Assets, we have the ability to remix with Adobe Express. So we leverage the SDK to embed Adobe Express directly into Content Hub, again, allowing those end users the ability to change the asset a little bit, specifically for their locale or for their specific marketing needs for, like, remote marketing teams, things like that. This particular example, this is our mountain biking campaign. I want to give these guys the thrill of a lifetime, right? So they may be going through the Alps, and it may be pretty, it may be pristine, but there's nothing like running across a bear as you're out mountain biking or hiking. So I'm going to use the Generative Fill capabilities within Adobe Express here to put a brown bear in this particular asset. So I type in my prompt. I hit Go, and it generates a couple of options here. I think I like the first one the best 'cause I wanted him foraging. So he's, like, with his head down. So hopefully, he doesn't see the bikers and get even more hungrier. So I've added this here. I went ahead and hit done. Just like in the other example within AEM Assets, the brands can be set up here. You can actually have locking templates, you can have fonts, you can have colors, all of these things, so that you can have, sort of, this remixing of this control with some guidelines in there. This particular example, again, I have found my right logo. I'm going to place this logo in the appropriate place within the asset, and then I'm going to add some pretty pithy text here. So as soon as that's done, I want to add some text. And just like before because we have set up the brand, the WKND brand in Adobe Express. Whenever I go to select a font type, it's going to default to the ones that are approved. So in this particular case, I'm going to go ahead and add the extra bold one there. I'm going to slowly add my text about, you know, discovering our new guided mountain biking tours. So hopefully, they have a whistle in, you know, what I figured, bear spray with them, if the bear comes chasing them. This actually looks like it competes too much with the logo, so I want to choose a different appropriate font here. So I'm going to go ahead and center this, make sure that it looks good, you know, choose the correct font so that the WKND logo pops because again, it's really all about the brand. Everybody wants to make sure that the WKND brand is the premier brand in adventure sports and adventure tours. So once this looks good, I'm going to go ahead and center this. And once this, you know, fits my liking, I'm going to go ahead and save this. And just like within the embedded AEM Assets experience, I have the ability to save it back to the DAM. But in this particular example, again, we are asking for you to fill out some metadata so it can be searchable and it can be found for later use. So again, I type in the new name. I can choose a new project or put it into the existing project or existing campaign. I have the option to put the rest of those keywords in, but I'm lazy today, so I'm not going to do it. And I think, everybody wants to get to happy hour. I see people leaving already, so apologies for keeping you too late. As soon as I save this as a new asset, again, it gets saved directly into Content Hub. And there is some things that I want to show right after this. But we talked about insights. So there's the asset that I updated. It's now in Content Hub. I can go through, again, you can see the details here. You can download it, do what you want. You may have noticed this other tab called Insights. So out of the box with Content Hub, we are offering some Insights here, like the total number of assets, you know, the uploads and downloads over a period of time, the active users, you know, by day, active users by month, file types, even give you a readout on the number of campaigns that people have actually entered, as well as, you know, the channels, basically, a readout of all of the information that people are putting into Content Hub. So incredibly excited about this, but there is one last thing that I want to show is that this is Content Hub, very simple, like, very pretty, very easy to use, but the back end of this is AEM Assets. And so this is the AEM Assets author experience that is powering Content Hub. So I just did a quick search for mountain biker. You could see all of those assets were actually in Content Hub, and I want to find my favorite asset of the day that we started on from the very beginning, reaching new heights with our mountain biking tours. So again, all of these great capabilities, all powered by AEM Assets. So Content Hub.

Whoo!

So I just want to talk about Content Hub real quick. How many of you guys use Brand Portal? Bunch of people. How many of you guys want that? Right? The search experience on that is crazy, right? Modern technology having conversations with you guys on experiences, digesting that in and building products and innovating based off your guys' requirements. That's what that is right there. That is bringing DAM capabilities now to a portal experience. That's bringing remix capabilities. That's bringing insights to everybody else who might not be going into the DAM, but goes into your marketing hub to find, you know, branded guidelines and all of those type things, they're now having a lot more capabilities than they've ever had before. So all of you guys who raised your hands that were creatives, think about all of the things that you could do now to scale for personalization now that technology is keeping up to help you offset some of those repetitive tasks that you don't want to do in the first place, now you have the ability for automation to take care of that, as well as giving more people capabilities to find, remix, and get insights onto that. And before you move on, I just want to say we're just getting started, right? So what you saw is, you know, work that we've been doing over the last quarter, right? Like, this is just the start. We definitely want to work with you, and this is a segue, I think, into your next slide. We definitely want to work with our customers. We definitely want to hear from you. We've been talking about this whole co-innovation and working very closely with the customers. We have been eating our own dog food, and we do believe in that. So let's definitely work together. If you're interested, definitely scan this QR code, fill out the form. Sorry, I think I stuck tongue of your thunder, but you tap danced a lot for me, so I thought I'd help you out a little bit as well. I appreciate it. I appreciate it. Yes. Please pull out your phones. Take a photo, be part of the innovation. Making sure that you guys, your voice is heard, innovations happen at the speed in which you guys need them to happen.

So with that, thank you guys very much. Thank you. Enjoy happy hour. Yep. Hope to see you at the best. Thanks, everybody. [Music]