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In-person on-demand session
Allianz's Transformation: Unifying Data for Customer-Centric Excellence - S704
SPEAKERS
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Head of Banking, Financial Services and Insurance, Cognizant Netcentric
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Chief Product Owner, Allianz
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ABOUT THE SESSION
Discover Allianz's journey towards customer-centricity through a potent customer data strategy and the adoption of a Customer Data Platform. The team overcame growth barriers, navigated hybrid models, adapted to a cookie-less future, all the while complying with regulations. The goal? Improved profitability, streamlined operations, and exceptional customer experiences.
Key takeaways:
- Standardized global rollout based on blueprints
- Increase efficiency in the adopting of digital marketing tools
- Deliver exceptional customer experiences in a cookie less world
Track: Customer Data Management and Acquisition
Presentation Style: Case/use study
Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Data scientist, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Data practitioner, IT professional, Marketing technologist, Business development representative
Technical Level: General audience
Industry Focus: Financial services
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