Closed captions in English can be accessed in the video player.
In-person on-demand session
Best Buy: Scaling content with DAM, Now and in the Future - S404
SPEAKERS
-
Sr. Product Marketing Manager, Adobe
-
Associate Director Product Management - MAdTech, Best Buy
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
“Create once and use everywhere” is about efficiency for marketing agility and content democratization and personalization for better customer experiences. Getting there requires the stepping stones to scale content to meet today's market demands. Learn how Best Buy increased content velocity with cutting-edge digital asset management (DAM) technology to manage, control, and govern assets across the organization.
In this session, you'll learn:
- Empowering users to access and reuse assets to improve customer experience with consistent messages across channels
- Scaling with one DAM for different groups and use cases while accounting for constant market changes
- A look into the future to address marketing agility and democratizing content creation
Track: Content Management
Presentation Style: Case/use study
Audience Type: Digital marketer, IT executive, Marketing executive, Product manager, Marketing practitioner, Business decision maker, Content manager, IT professional, Marketing technologist, Omnichannel architect
Technical Level: General audience
Industry Focus: Retail
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO