In-person on-demand session

Data Collaboration in the Cookieless Now - S505

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SPEAKERS

ABOUT THE SESSION

Personalization is vital for creating great customer experiences and driving growth. However, the evolving landscape of privacy expectations and regulations presents challenges for marketers. As consumers demand greater privacy protection, brands must rethink their data strategies, technology stacks, and operating models to deliver effective personalization.

In this session you’ll:

  • Learn from senior industry leaders from Adobe, NBCU, and PMG on how their businesses are approaching the cookieless now, and how data collaboration is driving unique business results
  • Get clear strategies for executing effective personalization using the latest technologies and operating models
  • Hear best practices on how to continue preparing for a new way of working with collaboration and get a sneak peek into an exciting announcement

Track: Customer Data Management and Acquisition

Presentation Style: Case/use study

Audience Type: Advertiser, Campaign manager, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Marketing practitioner, Marketing analyst, Business decision maker, Data practitioner, IT professional, Marketing technologist

Technical Level: General audience

Industry Focus: Media, entertainment, and communications

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