Closed captions in English can be accessed in the video player.
In-person on-demand session
Done in 60 Days: Driving B2B Personalization with Adobe Experience Platform - S920
SPEAKERS
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Director - Digital Marketing Architects/CDP Practice, Perficient
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Director, Martech, Qualcomm Technologies, Inc.
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ABOUT THE SESSION
Gone are the days of customer experience being the sole domain of B2C experiences. Relevant, personalized, and real-time experiences are required to drive B2B digital marketing objectives. Learn about how Qualcomm and Perficient drove the end-to-end implementation and bidirectional integration of Experience Platform Unified Profile, Marketo Engage, data collection, B2P Real-Time CDP, and Adobe Target to achieve personalized experiences at scale.
Key highlights covered in this session:
- Over 200% lift in targeted CDP audience engagement
- End-to-end implementation and integration in 60 days
- Ability to scale business operations as the organization grows
Track: B2B Marketing
Presentation Style: Case/use study
Audience Type: Campaign manager, Digital analyst, Digital marketer, IT executive, Marketing executive, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, IT professional, Marketing technologist
Technical Level: General audience
Industry Focus: High tech, Industrial manufacturing, IT professional services
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