Driving Content ROI: Leadership Insights from HanesBrands & The Channel Co - S408

Driving return on investment (ROI) through strategic content management is paramount for businesses across all sectors. This session offers an unparalleled opportunity to hear directly from executive leaders at HanesBrands and The Channel Co on how they have driven results from their content investments as soon as the next quarter with AEM Sites.
This panel will delve into the diverse strategies and innovations implemented by HanesBrands and The Channel Co to enhance their digital presence, streamline content delivery, and boost overall business outcomes.
Join this session to:

• Explore the immediate impact improving content velocity, maximizing website performance, and ensuring developer flexibility can have on any businesses.
• Gain actionable insights on leveraging content as a pivotal growth driver, navigating the challenges of digital ecosystems, and envisioning the future of content management.
• Discover how leveraging advanced CMS technology can transform content into a significant ROI contributor for your organization.

Track: Content Management

Presentation Style: Value realization

Audience Type: Developer, Digital marketer, IT executive, Marketing executive, Web marketer, Product manager, Marketing practitioner, Content manager, IT professional, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Consumer goods, Media, entertainment, and communications, Retail