Fannie Mae’s Journey to Optimization with Adobe Workfront - S720

Since its initial implementation in 2018, Fannie Mae has leveraged Adobe Workfront to break down silos and enable more seamless workflows. The result? Thousands of hours saved, greater internal collaboration, and increased transparency. Learn about Fannie Mae’s purposeful approach to optimizing Workfront and the key areas they focused on to maximize value and increase productivity.

Walk away with an understanding of:

• How Fannie Mae is leveraging Workfront as a single source of truth for marketing campaigns — from planning through execution — to allow for better forecasting, visibility, and increased speed to market 
• The key enhancements Fannie Mae has implemented for Workfront to drive greater efficiency, including new request queues, detailed reporting, and integrations with SharePoint, Outlook, Cvent, and more
• The critical role that process, governance, and enablement has played in Fannie Mae’s continued success

Track: Content Supply Chain

Presentation Style: Case/use study

Audience Type: Advertiser, Campaign manager, Digital marketer, Marketing executive, Audience strategist, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing operations , Content manager, Designer, Email manager, Marketing technologist

Technical Level: Intermediate, Advanced

Industry Focus: Consulting/agency, Consumer goods, Healthcare and life sciences, High tech, Media, entertainment, and communications, Retail, Travel, hospitality, and dining