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In-person on-demand session
Fiserv Accelerates Time to Market with AEM Cloud Modernization - S414
SPEAKERS
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Sr. Product Marketing Manager, Adobe
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VP Digital Marketing Technology, Fiserv
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ABOUT THE SESSION
After years of growth and a major acquisition, Fiserv, a global technology leader enabling money movement for millions of organizations and consumers worldwide, needed a unified global digital marketing platform to adequately showcase its expertise. The team chose to leverage the power, simplicity, and integration of Adobe Experience Manager as a Cloud Service. As a result, Fiserv transitioned over 3,000 pages to Experience Manager Cloud Service in just 3 months.
Learn how Fiserv:
- Created a customized, integrated, and consistent digital experience
- Posted new content 65% faster so that global marketing teams can spend more time on marketing strategy instead of design and development
- Earned top-of-mind brand awareness among financial institutions in the global markets that Fiserv operates
Track: Content Management
Presentation Style: Value realization
Audience Type: IT executive, Marketing executive, Web marketer, Business decision maker, IT professional, Marketing technologist, Omnichannel architect
Technical Level: General audience
Industry Focus: Financial services
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