In-person on-demand session

GenAI-Powered B2B Marketing: Crafting a Roadmap to Excellence - S205

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SPEAKERS

ABOUT THE SESSION

Emerging generative AI options, tools, and technologies are opening up new opportunities for growth. Marketing leaders want to know how they can use GenAI to efficiently connect with customers, enhance time to value, and improve how the marketing function operates. Equip yourself with the knowledge and innovation that Adobe is driving with Marketo Engage to propel your B2B marketing efforts to new heights. 

In this session:

  • Explore the potential impact of generative AI on your B2B marketing strategy
  • Learn how GenAI is redefining the email landscape, from personalized content creation to intelligent automation that optimizes engagement
  • Enhance your ability to build engaging communications with customers using GenAI-powered conversations with chat capabilities

Track: B2B Marketing, Generative AI

Presentation Style: Value realization

Audience Type: Campaign manager, Marketing executive, Marketing practitioner, Marketing analyst, Marketing operations , Marketing technologist

Technical Level: General audience

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ADOBE GENSTUDIO

Meet Adobe GenStudio, a generative AI-first product to unite and accelerate your content supply chain.

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