In-person on-demand session

Import Data and Export Results: Adding Value to Analytics Data - S112

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SPEAKERS

ABOUT THE SESSION

Siloed customer data is a common business challenge. Digital analytics is often used separately from other data sources like call centers and point-of-sale systems. Adobe Customer Journey Analytics (CJA) breaks down barriers by integrating data into one system for a single view of the customer and accelerated time to insight. Learn about integrating CJA with external data systems, developing custom machine learning models, and connecting BI tools to production data in the Adobe Experience Platform.

Join us to explore:

  • Various methods of data import and export
  • Use cases for data integrations
  • How to plan an analytics maturity path

Track: Analytics

Presentation Style: Tips and tricks

Audience Type: Digital analyst, Data scientist, Marketing analyst, Data practitioner, IT professional, Marketing technologist

Technical Level: Intermediate, Advanced

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