In-person on-demand session

Legacy Systems, Organizational Complexity, and Your Content Supply Chain - S738

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Streamlining your content supply chain helps you achieve operational efficiency and enables your team to do more with less. Good news: Every team has pieces of the content supply chain already in place. Bad news: It’s stitched together with manual processes and, oftentimes, the sheer determination of your team. With modern marketers called to produce more content and more personalization faster, all while hitting strategic objectives, a patchwork content supply chain just isn’t cutting it anymore. In this Workfront and Marketo focused talk, learn:

  • A framework for best-in-class content supply chain tooling and solutioning
  • How to overcome internal barriers to achieve strategic alignment
  • How McKesson created a Workfront-Fusion-Marketo integration that instantaneously creates Marketo programs and assets from document uploads to Workfront.

Track: Customer Journey Management, Content Supply Chain, Personalized Insights and Engagement

Presentation Style: Case/use study, Thought leadership

Audience Type: Campaign manager, Digital marketer, Marketing executive, Marketing operations , Marketing technologist

Technical Level: General audience, Intermediate

Industry Focus: Consulting/agency, Healthcare and life sciences

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ADOBE GENSTUDIO

Meet Adobe GenStudio, a generative AI-first product to unite and accelerate your content supply chain.

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