In-person on-demand session

Lessons from a Headless, B2B, Global Reference Storefront Build - S708

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  • Nathan Voss

    Nathan Voss

    Associate Director for Digital Commerce, Boehringer Ingelheim

  • Duke Marr

    Duke Marr

    SVP Strategy, Corra


Duke Marr, SVP of Strategy with Corra, a Publicis Sapient Company, engages Nathan Voss, Associate Director for Digital Commerce for Boehringer Ingelheim, on how the pharmaceutical giant rolled out a global reference build and headless e-commerce platform on Adobe Commerce across international markets. In this deep dive into Corra and BI’s years-long partnership, learn why they chose a headless architecture for their new platform and how the existing BIConnect system was enhanced through the process.

In this session:

  • Challenges the project faced specific to international enterprise launches — unique country regulations for pharmaceutical shipments, types of payment, and multiple language requirements
  • The importance of agile methodology and budget-flexible managed services programs that build client-specific roadmaps
  • Recommendations for similar engagements

Track: Developers, Commerce, Planning and Workflow, Customer Journey Management, Personalized Insights and Engagement

Presentation Style: Case/use study, Thought leadership

Audience Type: Developer, Digital analyst, IT executive, Project/program manager, Product manager, Business decision maker, Commerce professional, Content manager, Omnichannel architect

Technical Level: General audience

Industry Focus: Commerce

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