Closed captions in English can be accessed in the video player.
In-person on-demand session
Lessons from a Headless, B2B, Global Reference Storefront Build - S708
SPEAKERS
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Associate Director for Digital Commerce, Boehringer Ingelheim
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SVP Strategy, Corra
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ABOUT THE SESSION
Duke Marr, SVP of Strategy with Corra, a Publicis Sapient Company, engages Nathan Voss, Associate Director for Digital Commerce for Boehringer Ingelheim, on how the pharmaceutical giant rolled out a global reference build and headless e-commerce platform on Adobe Commerce across international markets. In this deep dive into Corra and BI’s years-long partnership, learn why they chose a headless architecture for their new platform and how the existing BIConnect system was enhanced through the process.
In this session:
- Challenges the project faced specific to international enterprise launches — unique country regulations for pharmaceutical shipments, types of payment, and multiple language requirements
- The importance of agile methodology and budget-flexible managed services programs that build client-specific roadmaps
- Recommendations for similar engagements
Track: Developers, Commerce, Planning and Workflow, Customer Journey Management, Personalized Insights and Engagement
Presentation Style: Case/use study, Thought leadership
Audience Type: Developer, Digital analyst, IT executive, Project/program manager, Product manager, Business decision maker, Commerce professional, Content manager, Omnichannel architect
Technical Level: General audience
Industry Focus: Commerce
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