Closed captions in English can be accessed in the video player.
In-person on-demand session
Marriott's Workfront Journey from Human Glue to Automagical Personalization - S307
SPEAKERS
-
Global Marketing Workflow and Automation Platforms Sr. Manager, Marriott International
-
Sr. Manager, Co-brand Marketing Orchestration Strategy, Marriott
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
Marriott realized its owned-channel go-to-market process was actually many processes being held together by human glue. After stitching it all together, Marriott identified that it took 110 days on average to move a campaign from kick-off to fulfillment. Armed with a new optimized process, Marriott reduced time to market by 68%. With Adobe Workfront at the center, Marriott is on the road to automagically unlocking Adobe’s content supply chain and personalization at scale.
In this session:
- Discover how Workfront evolved to be the content supply chain hub for Marriott's owned-channel process optimization
- Hear about how Fusion automation delivered email proofs in minutes instead of days
- Leave with a renewed excitement for the possibility of personalization at scale
Track: Planning and Workflow, Content Supply Chain
Presentation Style: Case/use study
Audience Type: Advertiser, Digital marketer, Marketing executive, Audience strategist, Web marketer, Marketing practitioner, Marketing operations , IT professional, Marketing technologist, Omnichannel architect, Social strategist
Technical Level: General audience
Industry Focus: Automotive
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO