In-person on-demand session

Optimize RevOPs Using the Power of ChatGPT in Marketo Engage - S208

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Discover how AI can revolutionize lead lifecycle management from screening form submissions for bots, categorizing leads into personas, finding optimal email send times, to personalizing emails when you integrate ChatGPT with Marketo Engage. Explore the intricacies of strategizing and implementing AI projects with a focus on critical considerations, such as data privacy and cost management.

Key takeaways:

  • Real-world use cases of integrating ChatGPT with Marketo Engage to enhance the lead lifecycle
  • Strategies for effective AI project planning and execution in marketing operations
  • How to tackle critical issues like data privacy and cost efficiency in AI implementations

Track: B2B Marketing

Presentation Style: Tips and tricks

Audience Type: Campaign manager, Digital marketer, Marketing executive, Web marketer, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Content manager, Email manager, IT professional, Marketing technologist

Technical Level: General audience

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