[Eric] This next Sneak is called Project Brand Slam, and Prerna is here to show you how it works. I think you might recognize her from earlier. Prerna. [Prerna] Thanks, Eric. Hi Shaq. Hi everyone. So my Sneak today is Project Brand Slam. Before getting into the demo, let's have a look at this email. So what's the first thought that comes to your mind when you look at it? Let me tell you mine. It does not look good. There's no proper structure, no consistency in image sizes and font size, and the logo, which as a signature of an email is not even prominent. To be honest, looks like a scam email to me. For every brand email, it's essential to look good and be aligned with its brand guidelines and brand values. And that's where Project Brand Slam comes in. It not only makes our content on-brand, but also optimizes it to make it more performant. Let's get into the demo now. As the marketer, I'm entrusted with spearheading our upcoming summer break email campaign and I've got this email draft ready, but as I mentioned earlier, I'm not entirely convinced that it's hitting the on-brand and high performance mark. To solve this, I would normally dive into a long and tedious cycle of copywriters, designers, legal take, etc. But not today. With a simple click on this button, I can begin to optimize my content. And Shaq, I would need your insightful help to make sure that we nail both the brand consistency and the performance metrics. Let's open this. Voilà, as soon as it opens, we have our On-brand score precalculated for this curated content, indicating how much our content is aligning with the brand guidelines. What's interesting is that even though the email isn't pretty, it still is technically mostly on-brand. These are all the categories of our brand guidelines, and the scores for this email. Looks like logo and typography are the only categories which are not completely on-brand. Let's fix these two.

Yesterday you saw how brand guidelines issues can be automatically identified during the Adobe GenStudio demo. We can get a valuable summary of guidelines followed and guidelines violated. And with my Sneak, we are expanding it to automatically suggest improvement. Let's take a peek at this additions. Logo size should be around 50 x 200 pixels, logo should align to the left. With these tweaks, we are aiming to boost the individual category score, as well as the overall on-brand score. Let's apply these.

Did you catch that? The whole styling of the logo just did a 180. And boy, is it noticeable. There are no more violations, and the score is updated too. Awesome. Let's go back and fix the typography.

Well, this is a very high-priority email, so we just want to make sure that there are absolutely no violations. After these fixes, the font size should look good too.

Well, it is looking much better. The font size is now brand-aligned and more consistent.

So, there are no more violations in any of the categories, and our content is completely on-brand. But is it driving conversions too? Let's see.

So this section provides us with a Content performance score, which is not very good right now, it's just 40%. And it also gives us some recommendations to improve the score. These recommendations are our systems' brain children, cooked up to boost performance. And guess what? They are not just any alterations, they are data-backed gems, taken from our model trained on past campaigns. Currently, these recommendations cater to our Luxury Guests target audience.

So, Shaq, as I mentioned earlier, I will be needing your help to improve this content now. These recommendation cards you see, each of these offer a couple of options to improve the content. So if you could just quickly choose the best option in each category, that would be great.

Upon clicking on the Highlight section button, we know that this section is recommended to be changed. And upon clicking on the Preview button, the real magic happens.

Amazing. So these are the variations offered for the hero image. This is Variation 1, this is Variation 2, and this is Variation 3. Shaq, what do you think, which one should we go with? Third, good choice. Let's save this.

And our hero image is changed. I'm just glad we changed it. The previous one wasn't really giving the hero image vibe. So next is Text of Primary block.

This is the section we are talking about, and these are the alternatives. In Variation 1, features like spa treatments, dining experiences are highlighted. In Variation 2, features like swimming pool and meeting rooms are highlighted. And in Variation 3, features of a room, including private balconies and elegant accommodations are highlighted. Shaq? That was quick.

Let's save this. And the change is reflected here. Next one is my favorite. This card is to flip the entire layout and change the complete structure of the email. Let's see what it offers.

This is the current layout of the email, which is not very good, and these are two completely different layouts, which are not only better looking, but also compatible with our current content. Isn't it great? [Eric] Yes.

[Prerna] And it's a bit tricky to choose too. I like both. So Shaq, it's your choice. [Shaq] I'll take the 490 x 239.

[Prerna] This one? [Shaq] 293, sorry. [Eric] There you go.

[Prerna] So let's save this. And here we go. [Shaq] I don't like that one, the 600 x double. I like the 600.

[Prerna] The recommendation is gone now. We have improved the content.

Our content is now hitting all the right notes, so we can't see any of the recommendations. [Shaq] Got it. [Prerna] So the Performance score is 91% which is very good. And the best part, Shaq, you designed it. I don't know if you've designed a marketing email before, but with our tool, it was so easy to do. [Shaq] Thank you. [Prerna] Thank you for helping this designing. [Shaq] Yes, ma'am.

[Prerna] So that was Project Brand Slam, everyone. As you saw, creating an email, which is optimized, as well as in line with your brand guidelines, is just a few clicks away. If you'd like to see my Sneak added to our product roadmap, please be sure to post about it using #ProjectBrandSlam. Thank you.

[Eric] Thank you, Prerna.