[Eric] So this next Sneak aims to use artificial intelligence to speed up the ability for B2B marketers to build personalized tailor made websites to show it all off, we have Steven here to present Project Mighty Micro. Take it away, Steven. [Steven] Thanks, Eric. You know, Shaq, when I got here, I felt self-conscious that I didn't have a jacket, but now I know I made the right choice to not have a jacket. [Shaq] All right, well take the shirt off then.

[Steven] Backstage I will give you a show. So I'm here today to talk about Project Mighty Micro, our next gen B2B account microsite builder Shaq, do you know what a microsite is? Or have you ever built one? [Shaq] I most certainly do not know what it is. [Steven] I'll give you a quick example. So let's say I'm a marketer and I'm selling an augmented reality headset to businesses called the Altura Portal. And when we get closer to closing a deal with one of our top 20 enterprise accounts our sales team makes a microsite specific for that account with documentation to help support the deal. And these microsites are great, but they take a lot of time and design resources and it's not really scalable to the level of personalization that we need to support for the different buying personas that visit the site. That is until now. For Project Mighty Micro, we use artificial intelligence to help sales and marketing teams quickly create B2B account microsites that can serve many accounts at the same time, but still deliver each visitor and buying persona a very personalized white glove experience. So let's make one today on stage.

Excuse my typing, it's awful.

So the first thing we're going to do is we're going to choose a brand approved template and Shaq, should I choose the Black Target template, the Blue Laptop or stick with this Dark Blue in here? I know you like blue. [Shaq] Let's go with the Black Target, brother. [Steven] Not the blue one, all right, let's do it.

So within this template, I can create personalized experiences for different buying personas, allowing marketers to rapidly create different variations of the microsite, but still have them all served from the same URL. [Shaq] Question. [Steven] Sure. [Shaq] What is Lorem ipsum dolor sit amet? [Steven] That is my magic spell to make you vote for my hashtag.

[Shaq] I was like, what the hell is that.

[Steven] But Shaq, I need your help. Should we make a microsite for decision makers or someone who decides whether or not to buy something? An influencer who has that person's ear to guide them in? [Shaq] Influencer. [Steven] Okay, Influencer, got it. So the next thing we're going to do is we're going to make a description, for this article at the top of the page, and I need your help again, Shaq, should we talk about the headset's comfort? Should we talk about the headsets high resolution display or the battery life? [Shaq] High resolution display. That's important.

[Steven] Get that 4K in each eye. So next thing we're going to do is open our content generation model. [Shaq] There it is again, lorem ipsum. [Steven] It's going to go away in a second, don't worry. So you can see it's already got us a prompt for our GenAI for writing a paragraph about the high resolution display. Since we're targeting influencers, we're going to be a little friendly. It's not as strict and we'll increase the text length. So I'm going to hit Generate and this will use our GenAI model that's trained on our marketing materials that we have in our marketing library, to write a few variations of a description for that article about the headset's display. So I'm going to choose, let's see... [Shaq] Variation 2, got it. [Steven] You want Variation 2, got it. We'll click Save. And it goes, Lorem ipsum is gone, it goes right into the microsite and you can use the other variations if you want, for the other buying personas on the microsite.

So the rest of the page, there's a lot of space here, we're actually going to use our content recommendation engine to populate the rest of the page. So if I click in here, you can see I have a bunch of tags of the types of content I can have automatically populate here. So, I'll take Blog Post and White Paper and Press Release. So these tags actually come from our content library. So this is all of the marketing material you've uploaded about your products, about the Altura Portal, all of the images, webinars, things like that. And our artificial intelligence for our content recommendation engine will consider the profile of the visitor, their role in their company, where they currently are in their buying journey, and also consume signals from the sales team, determine what are the next best pieces of content to serve the visitor when they visit the page.

So just like that, we've finished this variant of the microsite targeting influencers and so we can repeat that for the other two buying personas that we are targeting for this microsite. And just like that, don't forget you're targeting 20 target accounts here, so you've really made 60 variations of the microsite personalized for each account and each of their visiting buying personas in just a few minutes.

Thank you.

Let's go see what this looks like. So here's the microsite. Here's the paragraph we set up together, Shaq, about the high resolution display. If you scroll down, you can see our content recommendation engine is already populating this with different content for our visitors. And I can actually switch to a different visitor persona. I'm going to switch over to the IT professional and you can see the content on the microsite has completely changed to be relevant for that buying persona. Now the top paragraph talks about the operating system that's very relevant for them and the content recommendation engine is recommending different content further down the page that's more relevant for the IT professionals. And as they continue to come back to this page, this content will continue to update automatically with the knowledge of where they currently are in their buying journey, and that even applies after the deal was closed. So this isn't just for pre-sales, this is also for post-sale. So this will turn into your portal for enablement, upselling and cross-selling.

And that's it. If you want to see this enter our product roadmap, please post on social media with #ProjectMightyMicro. Thank you. [Shaq] Thank you, Sir.