[Eric] Amir here built called Project Promo Mojo that uses an entire new platform and artificial intelligence to speed up the whole process. So Amir, show us what you got. [Amir] Thank you, Eric.

Hello, everyone. [Shaq] Take that jacket off, Amir.

[Amir] Not really. It's an expensive one.

[Shaq] My bad. [Amir] Hey, Shaq, it's great to be here with you. You're a big name on social media, I need to be careful here, you're the biggest name on social media. And with your new podcast on different platforms, I'm sure brands love to partner with you on your show. And that's why I'm super excited to present to you Project Promo Mojo, a GenAI-moderated influencer marketing platform that helps creators and brands build these partnerships much more efficiently. Let me show you how.

I'm going to need your help with this one. I've already created an account for you, and you're going to play the role of a marketer.

You are about to promote your new product called, JetJams. And JetJams is a credit card with lots of really nice traveling perks. As a marketer, you want to reach to an audience of different platforms through different types of content, say blogs, YouTube videos, tweets, TikTok videos, podcasts, everything. And I've already created a bunch of these campaigns for you with really interesting promotional content. But let's get things started with podcasts. Once I initiate our podcast campaign, Adobe ecosystem allows us to reach to our creator community in just a few clicks before they publish their finalized content through their social media channels. And that makes it possible for us to rank the content that is about to go live and is also a great fit for your campaign and your product. As we can see here, we are already presented with a list of candidates. And Amir's podcast showed up as number one. All right, Shaq, I might have a quick confession for you and very likely for my employer. Besides my day job, I'm also exploring this side hustle as a content creator, where I produce content related to budgeting and finance for my personal blog, YouTube channel, and podcast, and this one right here is an upcoming episode of my podcast where I talk about how to finance your next adventure, which sounds like a really good fit for your credit cards. So what do you think you and I partner up on this one? [Shaq] Let's do it.

[Amir] So once I select this content, Project Promo Mojo will look for the best place to insert the promotional message and then utilizes a large language model to fine tune that message so it fits naturally and seamlessly within the context of the original podcast. As we can see, we are already presented with the initial draft and it already looks fine. But of course, we can edit this, we can have different versions of this. I've already generated two different versions, and I'm going to ask Shaq to decide which one he thinks is going to perform best for his credit cards. To help you decide, Shaq, one of them only talks about the credit card and its perks. The other one uses your name to promote the credit card. So which one you think we should go with? [Shaq] I think you should use my name, buddy. [Amir] Of course, yes, thank you. So I'm going to go ahead and approve this.

Once I approve the message, under the hood, we utilize AI voice cloning and voice generation technology to reproduce the voice of the creator, in this scenario, my voice. As we can see, the output is already here. This is going to be fun. I'm going to play a little bit of the original podcast in my original voice. [Podcast] Welcome to our Traveler's Guide to Navigating the High Flying World of Credit Card Perks. [Amir] Now I'm going to fast forward to the part that is AI generated, also highlighted in yellow on the top section.

[Podcast] Finding the perfect credit card match requires a keen understanding of your travel style and spending habits. Now that we are diving into the world of credit cards, imagine your next adventure with JetJams. Travel like Shaq, and access free lounge and global entry credits, and stay connected with unlimited... [Amir] I mean that's kind of insane, right? Well, that sounded exactly like me, and it delivered the message exactly the way we planned it. And it all happened in just a few seconds and all in a post-production environment, the level of control and efficiency is just incredible. Once we feel good about the output, we, of course, send this back to the creator for their final approval before we schedule this for publication and tracking through their social media channels.

Now that we are done with podcast, let's go ahead and explore the world of video content.

Once I initiate our video campaign, the same process will follow. But of course, instead of podcasts, we're going to see a video candidate list that are going to be published very soon. And again, my content showed up as a top match. I promise this is a very fair ranking process. So let me go ahead and choose myself again quite shamelessly as Shaq's favorite content creator.

Once I do this, we will go through the same steps. We will find the best place to insert the promotional context. We will fine tune the message and we will generate the first draft. The draft is here, the wording is nice, I like the delivery of the message and to save some time, I'm just going to go ahead and approve this.

[Shaq] So whatever you type in the box, you'll say? [Amir] Yes.

Once I do that, now besides the voice cloning and voice generation technology, we also need a digital avatar of the creator. In this case, my digital avatar will be utilized to produce a fresh segment, sponsored segment, for this video. Okay, the video is here, this is where the AI magic happens. I'm going to play a little bit of the original video.

[Video] Welcome to this Traveler's Guide to Navigating the High Flying World of Credit Card Perks. [Amir] That was the real me. I know I look like a robot, which is not helping this demo, but let me fast forward to the part that is actually AI generated.

[Shaq] You actually do look like a robot. [Amir] That's why I'm working on it.

[Video] ...every swipe. Speaking of enhancing travel experiences, consider this - Elevate your travel game with JetJams! Glide through airports with complimentary lounge access and Global Entry credits and stay connected with unlimited...

[Amir] Thank you. That's just absolutely mind blowing, right? That was a digital avatar of me presenting to you JetJams credit cards. All integrated within a video that is already ready to go. So if you have done influencer marketing in the past, which I'm sure many of you have, you already know this process can take weeks to months. But now everything from ideation to partnership, creation, launch and tracking of your campaign can be done within a single platform and in just a few clicks. Project Promo Mojo will improve the effectiveness and agility of your campaign dramatically. And it's also going to, at the same time, provide an easy opportunity for creators to find brand partnership. Before I go, I want to give a huge shout out to our amazing research scientist, Zhou and his team for their support.. And also, if you want to see us on your product roadmap, please don't forget to promote us on your social media using #ProjectPromoMojo. With that, thank you everyone for having me and Shaq thank for the demo. [Shaq] Good job, Amir. [Eric] Thank you, Amir.