[Eric] So this next Sneak is all about getting up... [Shaq] Getting up and running faster than ever. To show you how fast we get things done, we're going to have Stelian the President of Project Ready Click Go. Oh, shit! Well, these people just keep popping up. Go ahead, buddy, take it away. [Eric] I think I can do it a little better, I don't know. [Shaq] Go ahead. So, say hello to Stelian. [Eric] So Stelian, Ready Click Go. [Shaq] You see how this guy is dressed? Look at this guy, beautiful. I like that shirt, you look good, brother. [Stelian] Thank you, man. [Shaq] You look really good.

[Stelian] Thank you, Shaq. Hello, everyone. [Shaq] Sexy accent and everything. Go ahead. [Stelian] I'm from Romania, I don't understand English. I just learned the text and that's it. [Shaq] Yes, but you sound good, you sound good. Don't worry about it.

[Stelian] Cool. So it has been over two years since I imagined Project Ready Click Go. I worked with several teams in Adobe to develop it and finally I'm ready to show it to you. For today, let's pretend that we need to build a retail experience for Shaq's new sneakers collection. That will include a website, tracking, segmentation, personalization and reporting Shaq, how long do you think it will take to build this complete experience? [Shaq] 5 minutes.

[Stelian] Might be true. Well, as you all know...

[Shaq] Was that the right answer? [Stelian] Almost. I cannot say. [Shaq] 20 minutes? [Stelian] It's five.

Because as you all know, that could really take hours, days, if not more. It's months, let's say months.

[Shaq] Oh, it takes hours to get a room? [Eric] Just to put together websites, journeys. [Shaq] See, Rachel over there. Don't worry. - [Eric] She's in your head. [Shaq] Continue.

[Stelian] I don't think that Shaq has the time to do all of that today or any other day for that matter. But using Project Ready Click Go, we could build our full experience in just a couple of minutes. Let me show you how. I already have the Experience Cloud home page loaded on my browser. From here I open the Assistant and I will ask it to build this experience for us. Shaq, what name would you choose for this basketball sneakers collection? [Shaq] I-hate-CharlesBarkley.com.

Shaq-is-sexy. [Stelian] That is good. [Shaq] Shaq is sexy. [Eric] It's going to be some good sneakers. [Stelian] Let's use this. And Eric, what will be a great color for this experience? [Eric] I'm clearly all about red. Today, we got red on the stage, but I want to go crazy. What do you think about multicolored like rainbow? [Stelian] I'm already prepared for that. [Eric] Oh, yes, you are. [Stelian] Rainbow. So let's build this experience.

Using generative AI, we can understand the request of the use case and we can build an integrated flow for this specific vertical in a couple of minutes. Adobe AI helps us generate text while images are generated using Adobe Firefly. Look Shaq, the website pieces are coming together. How cool is that? [Shaq] Very cool. [Stelian] Next, the system has a full data collection setup already configured for our experience. Afterwards, we are going to enable all Adobe Experience Cloud applications one by one. Real-Time Customer Data Platform, 2 seconds, done.

Adobe Journey Optimizer, another 2 seconds, done.

Customer Journey Analytics, 2 seconds, done.

That was fast.

Finally, the AI Assistant created and deployed a website using Experience Manager Sites. This website has the web visibility enabled and implemented via tags. Before we open the live experience, let's explore the Adobe Experience Cloud applications and check the new components created for this experience.

A new data stream was set up using my project name and already configured for all Experience Cloud applications. This enables customers to initiate the ingestion of data into the Experience Platform that could be used for all applications.

Then, in Real-Time Customer Data Platform, we've created some audiences and now we could use those for activation.

[Eric] The first buyers of Shaq is Sexy. How about that? [Stelian] It's really cool.

At the same time, a web campaign has been created in Journey Optimizer. So now we could start sending personalized content to our audiences. This web campaign is going to display an offer for new buyers using one of the audiences just created above.

[Eric] Let's see it.

[Stelian] Remember, we asked the Assistant to create a full experience and now here it is. And it took only a couple of minutes to generate the new website fully integrated with all Adobe Experience Cloud solutions and yes, has all the colors on it.

Finally, in Customer Journey Analytics, we created a new analysis workspace, a new real-time analysis workspace project that is going to help us to explore the reporting capabilities on the spot. And since some of you already played with the models, we already have some data. Therefore, we can see the trends in real-time. [Eric] Really cool.

[Stelian] So, one last thing. What are you going to build in the next 2 minutes using Project Ready Click Go? Thank you. And please don't forget to use the hashtag to promote this project.

[Eric] Thank you, Stelian. [Shaq] Good job, brother.

That was nice.