In-person on-demand session

Revolutionize B2B Engagement: A Marketo Engage + Real-Time CDP Success Story - S211

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SPEAKERS

ABOUT THE SESSION

Hear about Vanguard’s transformative journey using Marketo Engage and Real-Time CDP B2B and redefining the marketing and sales dynamic. This evolution resulted in groundbreaking customer interactions achieved through personalized content, multichannel campaigns, and lead nurturing, setting unprecedented benchmarks for the organization. Learn how they overcame the challenges faced by large enterprises when implementing such extensive projects, including data integration and the intricate task of aligning marketing and sales.

This session highlights:

  • A behind-the-scenes exploration of Vanguard’s transformative journey in embracing Marketo Engage and Real-Time CDP B2B
  • Valuable lessons learned in aligning marketing and sales efforts
  • Tips and tricks for shaping your own success story as you navigate your implementation journey

Track: B2B Marketing , Customer Data Management and Acquisition

Presentation Style: Case/use study

Audience Type: Digital marketer, IT executive, Marketing executive, Data scientist, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Data practitioner, IT professional, Marketing technologist, Omnichannel architect

Technical Level: General audience

Industry Focus: Financial services , Industrial manufacturing

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