In-person on-demand session

Take Charge: Driving Maturity using the Adobe Martech Ecosystem - S706

Closed captions in English can be accessed in the video player.

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The landscape is changing dramatically. Today’s marketer is challenged to increase operational efficiencies and drive greater revenue growth across more channels than ever before. How do you plan and ensure you’re focused on the right things? In this session, learn how to leverage Adobe’s Experience Platform (AEP) as your hub while integrating with the wider Adobe ecosystem to drive more value for CX, Marketing and Sales.

The session will focus on:

  • Typical business problems and maturity guideposts
  • Key considerations for maturing use cases from “table stakes” to “advanced”
  • How to mature adoption through efficient ways of working
  • How to incorporate content into your data roadmap
  • How to align data and tech into your user experience
  • The process for aligning your martech roadmap to advanced use cases
  • Using AI to accelerate your use cases

Track: B2B Marketing

Presentation Style: Case/use study

Audience Type: Digital marketer, IT executive, Project/program manager, Marketing practitioner, Business decision maker, Commerce professional, IT professional, Marketing technologist

Industry Focus: Telecommunications

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