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In-person on-demand session
The Future of Adobe Workfront - S302
SPEAKERS
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Director, Product Management, Adobe
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Sr. Director, Head of Adobe Workfront Product Management & Strategy, Adobe
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ABOUT THE SESSION
It’s said that the best way to predict the future is to create it. Join Adobe Workfront product leaders, Brent and Laurel, to get a sneak peek of the future of strategic planning and workflow. Learn about the team’s focus on strategic themes that align with a mission, customer needs, and market opportunities. These themes address business capabilities across the entire marketing lifecycle — all with an AI-first approach to automate work, simplify user experiences, and boost productivity.
In this session:
- See how Workfront powers Adobe's Content Supply Chain Solution to unlock content velocity and personalization beyond human scale
- Gain deep insights and visualize the marketing lifecycle by unifying operational data, taxonomies, and systems across the enterprise
- Unlock critical capabilities for digital agencies to manage work and delivery of world-class client services
Track: Planning and Workflow
Presentation Style: Thought leadership
Audience Type: Advertiser, Campaign manager, Digital marketer, IT executive, Marketing executive, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, IT professional, Marketing technologist, Omnichannel architect, People manager, Social strategist
Technical Level: General audience
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