[music] [Brent Rudewick] We're super excited, super, super excited. And I'm sure you can hear from everything you've heard today on main stage, like content supply chain is a problem that we are very serious about solving, and Workfront is front and center to solving the content supply chain problem. And so we're super, super excited that you joined us today. I'm Brent Rudewick, I lead strategy and product management for Workfront. And so welcome to our session. There will be several of us today that I have on stage. So, Lauren Sisneros and Laurel Hahn Zimmer. They both work inside of the organization, leading various parts and attached to content supply chain as well as some of the advancements that we're making today.

I do have to start with every slide. This is the proverbial "Anything we say, we don't promise." This is exactly what we're going to deliver. But you all get the routine. So I've covered it.

Okay, so let's talk a little bit about what's happening.

So I think if there's one thing that you've all heard, content is central to being able to deliver personalized experiences. And content is exploding. As a matter of fact, you heard from Anil today. 90% of organizations feel like they can't build content fast enough. And I don't know, like show of hands, do all of you agree? How many of you feel like you've got everything you need to build content fast? Right. Exactly. So that's the point, right? And the reality is, the demand is not going down.

So when you think about it, why is the demand not going down? Well, because at the end of the day, to deliver that vision that you heard Anil talk about, where it's like, what could it look like when it's this individual experience for me in a mobile app? Imagine the amount of content you'd have to build to just deliver that one experience. And then you multiply that through every industry vertical, it's a significant amount of content. So it's not declining, and we're global, right? Many brands are global. So how do you look at scaling that content globally? I will also tell you that this is how we work today.

It is, right? And you think to yourself, well, surely there's a way for us to organizationally solve the problem. It's not going to solve the problem, right? The way you solve the problem is you figure out how to ultimately have technology, connect the seams, work across the seams, and you have to at least standardize the data you're capturing so that ultimately you have a model that now you can still work the way you want, but you have technology enabling governance and standardization so that you can ultimately scale when you build content. The other thing that you heard Anil say on stage today that I want to reiterate, like, AI is amazing, but AI is only as good as the data that you're able to build it upon. And so at the end of the day, the way you make sense of all of this is you start to centralize and standardize the data you're capturing for that process.

And you're going to hear some advancements. Couple of stats to point out here. So 22% of folks say they don't understand their organization's goals or know how to prioritize their work. In the absence of prioritization, how do you think work gets done? Two ways. Whoever screams the loudest, right? Or, number two, whatever my boss told me that day, when I walk out of that staff meeting, I'm going to go do whatever my boss said. And we all know like there's got to be a better way to prioritize our work. So how do you start to structure and provide prioritization? I think another area, look at the number of SaaS applications in a given organization.

And the reality is, and I don't think this stat's up there, but I saw a stat not too long ago, 1000 times a day is how many context-switching the average knowledge worker goes through a day. So how do you, like, how can you even remember when you're context-switching, email, PowerPoint, Word document, PowerPoint, email, text message, something's happening at home. I mean, you get the idea, right? People are inundated. So you've got to find a way to make things scalable and repeatable.

This is that same slide I was talking about. AI is incredible. And we are super excited about what AI is going to do, not just for the content supply chain, but for what it'll do for Workfront. And you're going to see some advancements. The reality is though, is you can't just put AI into Workfront and have it work the way you want it to and deliver the results the way you want it to deliver. You have to standardize, you have to bring a level of governance so that AI can truly deliver that increased capacity and increased scalability across your team.

Click is not the most responsive.

The second thing I will say is, and this is true across the board, this does require you to think differently about how you work. And I think when you think about, how do I tackle the content supply chain problem, you cannot keep the way you work today and buy, sprinkle some technology on it and think that that's going to get you where you want to go. You have to reimagine the way you work. You have to reimagine what it looks like, if we decide, maybe we're not gonna have a Word document as our intake, maybe we're going to use technology to do that, right? You got to decide, maybe everybody can't have their own process, maybe we need to standardize some of our processes. And that's hard. It's hard, right? So it requires change. And change, there's one thing that I've learned in my career, change is hard. And it's hard to get organizations to adopt. So you have to reimagine the way you work. And you'll start to see how this manifests from this notion of, I've lobbed something over the wall to whomever it is, and I have no clue where it's at, until something comes out of what I've lobbed over the wall. And so, ultimately, there's a better way.

There you go. So you saw this slide today. This is just a different visual of our offering, but at the end of the day, workflow and planning becomes the glue, right? It's what's working across the entire ecosystem to orchestrate what's happening at every step in the process. And that's where Workfront comes in, right? Frame also plays a role. And we'll talk a little bit about some of the advancements that we have with Frame, but Frame plays a role in terms of collaboration, especially within the content development space. And you'll see how it moves around and it ultimately all moves around asset management, because at the end of the day, content is central to what we're doing. And so how do we put content front and center inside of that end-to-end content supply chain, which you saw in Content Hub, So that at the end of the day, when I have a brief, and I have AI because I've standardized my brief, now, AI can suggest, "Here's content that already exists," based on what the brief that you've built in the system. so that I can use content that currently exists, maybe tweak some of that content and keep moving. So this is that end-to-end process. You'll see all of the applications that are on here, but it gives you an idea of how the content supply chain problem is solved.

And last but not least, the only way to actually do all of this, is generative AI. How do you leverage generative AI? You have a process in place that allows you to scale. This is where Firefly comes in and how you take advantage of Firefly. And you'll see some of these capabilities throughout our presentation. You'll also see more throughout today. You heard about the brand service. Super excited about that and how the brand service can help provide QA, QC of assets as they're coming into Workfront. So that's one area. Agility and speed to market is another huge opportunity for us. Like when you think about, Hey, I need to build the business case for why I should go down this path, this is probably one of the biggest business case drivers that I've seen, is we've got to be able to deliver content faster.

And the biggest mistake that I see organizations make is they never strike a baseline before they implement the technology. And then after they implement the technology, they're asked the question, "Hey, what did I get in return for that?" And they're like, "Ooh, I never actually understood how long it took before." So if you're in that step, make sure that you understand how long does it take you to get content built and delivered in market? And then last but not least, return on the content. So that's another huge value generator. So I'm going to quit talking and I'm gonna introduce Lauren. And Lauren's going to come to the stage and talk to you a little bit about where we're going from a Workfront Planning standpoint. [Lauren Sisneros] Hi everyone. It is so great to see this many people here excited about the future of Workfront. I must say that these guys here make my job very easy because the innovation coming out of this product team is truly amazing. It's actually products I want to talk about and get up here and talk to you about. So as Brent mentioned earlier, our customers are not looking for a point solution. They want an end-to-end solution. And they're asking us, you here in this room are asking us for Workfront to do more than just project or task management.

And the reason that there's a need for this is because marketing teams need visibility across the complex marketing lifecycle. They need to be able to track everything from strategy and campaign planning, into content production and then into activation and tracking. And the way that organizations do this is by creating a marketing system of record, a central place to manage all of the work and data associated with that work in your organization. But the reality is you can't have a marketing system of record without records. You need to be able to track performance records across various tools. You need to be able to track projects and audiences and all of that data associated with your work, which is why we're excited to, that is slow, help you guys build your marketing system of record by offering three distinct but connected modules in Workfront. We have Workfront Planning, which you guys heard about on the main stage today which I'm actually gonna show you guys a little bit more than what you saw earlier today. We have Workflow, which is the deep project management or collaborative work management capabilities that you guys are used to seeing from us, and we'll continue to invest in over the years and through the innovations that we're going to share with you guys today. And then we have Automation and Integration. So how you scale work in your organization through Workfront Fusion. And all of these come together, and when you have all of them working well together, that's when you truly get that foundation and that marketing system of record. And so with that, we're very excited, as I said earlier, to introduce Workfront Planning. The ability to achieve comprehensive visibility by uniting operational data taxonomies and system connections. And so that's like not the most exciting way to say it. And so for those of you guys who are not that excited about taxonomies, I personally love, oh gosh, I personally love taxonomies. I'll just tap myself on the shoulder instead. We wanted to show you guys the curated visualizations and outcomes that you guys will get by having a marketing system of record. So things like the campaign calendar and the dynamic visual briefs that were briefly shared on screen today, we're going to show you guys a little bit more of. we're also, really wanting to have the takeaway be that this is so flexible for your business. Campaigns may not be something that you need, but maybe you guys need to track events a little bit more deeply. So Workfront Planning has that flexibility for you to define your operational lifecycle.

So some of the views we have are the timeline view as we shared earlier today, and the calendar views. But the really interesting part is when you get into the table views where you can start to add additional data fields and also the filtering, sorting, and grouping. So when we talk about curated visualizations, that's how you get to curated visualizations is by tagging all of that metadata of work to your projects and campaigns and then filtering on it. So each individual in your organization or team or leader can filter the data down to derive meaningful insights for them. Another interesting call out here is the connected assets. So that's another really great thing about Workfront Planning. It's the ability to connect everything and create that marketing operational graph. And so if you take this image, for example, if you have this one image and maybe it's tagged and connected to 10 campaigns, well, the meaningful insight you could derive from that is, well, maybe we're overusing this first asset of this guy at a café. And so once you have that comprehensive visibility, you can start to make decisions for your business.

So in summary, Workfront Planning is something that we're really excited to talk to you more about. It unlocks visibility across the entire marketing lifecycle through the things like campaign calendars and briefing. But we want you guys to come by the booth and get a demo of Workfront Planning. We're going to have our solutions consultants there doing live demos. And we also have a session on Thursday, unveiling marketing campaign calendars and tools for end-to-end campaign planning, where we're going to go a lot deeper into how the product works and all of the outcomes like the visualizations that we shared today. And with that, I'm going to hand it off to Laurel.

[Laurel Hahn Zimmer] Thank you, Lauren. Don't tap your mic in the middle.

I won't. Alright, so moving on to Powering the Content Supply Chain. So collaboration, review and approval are key capabilities that are a cornerstone to the content supply chain. So therefore, we are going forward and moving quite quickly with our unified platform for collaboration, review, and approval.

With this, it is going to go across all of our Adobe offerings. And this really provides us a way to provide a consistent end-user experience. No matter what Adobe product they use, and no matter what asset they're creating, it is a consistent experience. And although this is a longer-term portfolio strategy, we need to begin somewhere. And where we are beginning is providing a native integration between Workfront and Frame.io. And happily, I would like to announce that we will be ensuring it's generally available by mid-year this year.

Excellent. So with this unified review and approval solution that is coming soon to market, the intent behind it is really to bring together two leaders that are leading in their respective spaces. So Workfront, the enterprise work management workhorse, and then Frame.io, the creative collaboration workhorse. So bringing those two together will be a great beginning with regard to fulfilling this unified review and approval strategy and platform.

So bringing together the strengths of these two leading solutions will really enable us to enable you all, our customers, to be able to realize a more streamlined, a more frictionless, ensuring brand compliance and accuracy and help speed up the content development which we all need to do.

With that as well, there's the fueling of the personalized experiences that are absolutely critical to businesses. So, starting on the left-hand side, this is where the Workfront serving the marketing system of record starts, which is what Lauren just described, that we refer to as Workfront Planning. And Workfront is also then handling project initiation, planning, resourcing, work context behind those ever so critical formal review and approvals. And then we move to content creation. This is where our Creative Cloud solutions are absolutely critical for the creatives to create the content they need to create. And then Frame.io is powering that collaboration or backing the collaboration tooling provided, which has a very, very seamless and easy-to-use interface which creatives love.

With that, it really allows creatives to ideate, to iterate, and to conduct those ever so important peer reviews. So, getting that ad hoc feedback from other peers and others they need to get the feedback from before the formal review and approval part of the process kicks off. That's where Workfront comes back into play. So Workfront with its workflow automations and AI-supported reviews and other capabilities that allows you all to trust that all of the assets that are in the market are accurate and also, lost my train of thought there. They're accurate and they're brand compliant. So accuracy behind branding. And also, I'll just drop it there, because I completely lost my train of thought.

Hopefully, you all understand the different strengths that we are bringing together with this unified review and approval strategy.

So you might be asking, what does this look like? What does this integration look like? You know, integrating Workfront plus Frame.io. So I'm going to go through those pretty quickly.

And I will share some information to you how you can learn more. So it really begins in Workfront. A campaign manager chooses an existing project template and then starts the new project. She can add the campaign brief, she can add other documents that are going to be added to the project, and then she can start assigning tasks. And then all of this is compiled into a project, which then all the people that are going to be part of that project are notified. This project appears in Frame. It's noted as linked to Workfront. Meanwhile, the photographer is using Camera Cloud in Frame.io. And a creative director in Frame.io can see all of these raw images coming in and can help decide, get feedback from others with Frame.io before choosing, well actually, sorry, missed a step. The creative can also use Photoshop to then do what he needs to do, can share for review to get that peer feedback that is critical. Then back to the creative director. This is where the creative director can choose the final assets and add to a task that's already been set up tied to the project, of course, overall. And then back in Workfront, this is where the campaign manager sees that assets are ready to kick off those formal review and approvals. And in this case, the campaign manager is going to choose an AI approval template that can check the branding and the voice and the legal. In this case, it's approved. And then, it's time for the VP to formally approve this video. So in this case, the VP gets notified that there is an approval that needs to be completed. The VP can also see in Workfront Home that they have this approval to be approved. The VP notices the logo is completely missing. So chooses "Needs Work." The creative gets notified, automatically. The creative can then change what's needed, add the logo within Premier Pro, in this example, and then a little head. But then, when everything is done with regard to the changes, the VP can then approve this particular video after having done a side-by-side comparison in Frame.io. And then because some automations were set up in the backend, that video is automatically added to AEM Assets. So Adobe Experience Manager Assets. And the campaign manager, in the end can also look into how her team is performing on all of the different approvals tied to the different projects. Those formal approvals that are critical to ensure are completed.

What do you all think? Alright.

So, I know I went through that super fast.

But you can stop by the Workfront booth in the Community Pavilion. There is this demo going on, and folks there who can answer your specific questions, can pause at certain parts of that demo, and you can, again, get further clarifications and show you a bit more of really the end-to-end native integration we are going forth with. There's also the Revolutionizing Content Production with Adobe session tomorrow. I highly recommend this particular session. This particular topic, the Native Integration Between Workfront and Frame.io is going to be discussed a bit deeper there as well.

Moving on, how many of you have been hearing from end users about pain, friction, frustration with regard to them needing to use Workfront? Raise your hands.

Well, I am happy to let you all know we are embarking upon making that experience more simplified. So, making sure we match up the work to these end users who need to work on things every single day, day in and day out. So not only are we improving the experience and simplifying the experience, we're also providing a way for them to customize their canvas, to view the work in the way they want it to be viewed, so they can get their work done in a more efficient and effective way.

In addition, it doesn't stop there. We are implementing some AI power behind all of this to also continue to help these end users. They'll be able to contextualize work with regard to those critical projects and milestones. There are going to be ways to automate some of those tedious tasks they need to do, as well as receive recommendations from an AI standpoint with regard to how they can accelerate the work they need to get done faster.

Moving on to integrations and automations, which are all around accelerating the time to market.

So to begin with, how many of you are aware that we have an out-of-the-box way of integrating Workfront plus Adobe Experience Manager Assets, our digital asset management solution? See some hands? Excellent. So there's a lot of you who did not raise your hand.

We do have this out-of-the-box native integration way of working today, which we continue to build out the supported capabilities against.

This integration is really intended to unify creative work and asset management. The configuration itself is extremely simple, which is what is being shown here on the screen. It literally takes minutes to get up and running.

One of the important call outs is, one of the most popular questions with regard to this native integration is, "Can I actually map my work front fields to schema properties in AEM Assets?" The answer is yes, you can. And not only the default fields from Workfront, and the default schema properties in AEM Assets, but the custom Workfront fields and the custom schema properties in AEM Assets.

With regard to you being able to get this up and running, If you do want to talk to anybody, again, another plug for the Workfront booth within the Community Pavilion, which is also a demo that is being run there.

So moving on to Workfront Fusion. How many of you know what Workfront Fusion is? Wow, great.

So Workfront Fusion is a low code no code solution similar to Power Automate. It does provide a way to create automations and integrations within Workfront and also Workfront with other Adobe solutions as well as third-party solutions. And if you go back to the Keynote this morning, David Wadhwani, in his keynote, you might recall the Firefly Services demo, Workfront Fusion could be used there to automate and integrate the scenario that was demoed this morning.

And you might be asking, "How do I get Workfront Fusion?" If you have Workfront, you may have already Workfront Fusion, and if not, it is very easy to obtain.

You also can take advantage of a number of universal connectors we have that literally connects to thousands of systems. And we also have a number of connectors specific to different applications, again, Adobe applications as well as third-party applications. And this helps speeds up the work that needs to be done to realize your custom integrations you need to implement to support your enterprise use cases and what have you. We also have an interface available for the creation of those flows.

So you might be asking, what are the most popular connectors that are used today? Here they are. This is not by any means a comprehensive list of connectors, which also continues to grow.

AEM, which is highlighted here, these are some of our most popular Adobe Experience Manager connectors for Fusion, Workfront, AEM Assets, PDF services, Marketo, AJO and Sites. And another call out here is really any SaaS app, you can connect to it via Workfront Fusion.

Alright, so I think I'm going to pass it off to back to Brent to talk about Personalization at Scale with Generative AI. Perfect. Well thank you Laurel, I appreciate that. So hopefully I know many of you... Oh yes, good job.

So hopefully, you get a sense, like, two areas that we are incredibly excited about, you heard them mentioned on main stage today, Workfront Planning, right? You're going to hear more and more about Workfront Planning. I think two things with Workfront Planning: Number one, if you want to get involved in the beta, I would say you're going to see some announcements come out around an open beta end of this quarter. And then we're looking at GA end of Q3, early Q4. So if you're looking for dates, those are dates for that piece. Okay. So let's talk a little bit about generative AI. Where are we going with generative AI? I'm not going to cover a lot of this because I think you heard it today in the Keynote. But I think the piece that I want to make sure you realize is, GenAI is not GenAI is not GenAI. And what I mean by that is, Adobe has a very intentional purpose of how we build GenAI and how it connects across all of the applications. And so I think it's really important that you remember that as you're thinking about models that you'd want to bring into your applications.

I think the other piece here, this starts to give you a little bit of an idea. You heard about the AI Assistant. Did everybody hear about the AI Assistant today? Experience Cloud? Yes. Okay, good. So that same infrastructure we're going to have inside of Workfront, same UI, same experience, right rail treatment inside of Workfront. But the AI Assistant in Workfront is going to do more than just kind of help you navigate, and, "Hey, where do I go?" And referencing Experience League, it's going to look at several areas. The first is a Request Assistant. So, if you think about today, when you hit the request, Workfront isn't smart in terms of like, how can Workfront know more about the type of request I'm looking for? So instead like, how many of you hit the request queue and it kind of opens up and drops down and there's like 50 of them and you have to scroll, does anybody have that experience today? Yeah, I figured you did. Okay, so the Request Assistant will help bump to the top what makes the most sense? Maybe there's two or three that are used most often. How do we move those to the top? So how do we be smarter about giving folks what they need, when they need it, in a quick fashion? So you're going to hear, you're going to see that as a part of the assistant, the Brief Assistant. So how many of you today use Word or PowerPoint for your marketing briefs? Come on, you're not being honest, I guarantee you there's more of you out there. Okay, so imagine a world where you could take your creative brief and you drag and you drop it into Workfront and it turns the creative brief into all of the fields that you need at Workfront. Would you guys be excited about that? So the AI Brief Assistant is coming as well. We're super excited about that capability. You'll see more about that as we go on. Approvals Assistant, you heard Laurel talk about this. So imagine, you all saw on the main stage, the brand, the custom model extension for Firefly. So now you have your brand standard, and that custom model extension, that's the brand that you saw inside of the GenStudio demo. That will not just live in GenStudio, that will live across all Adobe surfaces. So any surface, whether you're in Express, whether you're in Workfront, whether you're in GenStudio, you can reference that custom model extension, which now means when you bring assets into Workfront to go through that approval experience that you saw Laurel drop inside of there, it will actually do a quick brand check against your brand standards to say, "This isn't even on brand." Like, don't send it for approval, go fix the issues that you already have inside of these assets and then you can move forward. So imagine the amount of churn that's going to take out of the process.

Another one is the Smart Assignment Assistant. So for those of you that are using, wow, that is some serious base next door, isn't it? So for those, it's kind of like a squirrel, sorry.

So imagine for those of you today that are heavy resource management users, how do you start to have smart assignments? Same thing with requests. How can we bump to the top certain topics that certain resources get assigned to? So when you decide you're going to assign somebody, the system's like, "Well, this is typically the role that you're assigned. Here's your list of roles." Or this. So how can resource management just be smarter, fewer clicks, instead of the big dropdown experience and having to wade through lots of data. So you can see there's several areas of the application that we are going to invest in from an AI standpoint. The other area, is how can the prompt for AI start to return information for me? So if I want to know what approvals do I have outstanding, can't I just ask that in the prompt and it says, "Here's your approvals that you have that you haven't completed." Or ultimately, what if you want to get, typically you'd have to go run a report. What if you just want to query the assistant and have it return a report for you? So you start to get an idea of how can Workfront start to adopt more of a prompt-driven GenAI-first way of working? And so it gives you a little bit of an idea. These are spread throughout this year in terms of releases, but you're going to see the assistant first, and then you'll see iterations and improvements in the assistant as we go throughout the year.

And I think this starts to give you an idea of showing you how it works. So you can see, like you're bringing an asset in, you pick the asset, you actually submit it, the asset comes in, they're going to take a look and say, "It needs work." I'll let it run here for a minute. I'll just let you watch it, because I think it's better for you to watch it than me to talk through it. They're adding the approvals and you're going to see the brand component come in here shortly.

Boy this is really slow.

All right, we're going to keep going because we don't have a lot of time. Okay, you get the point.

The other area is the Brief Assistant. This is one that I do think is pretty cool for you to see where it's like, "Okay, I'm going to launch a new campaign." I'm inside of Workfront planning, I'm going to launch a new campaign. I go down in the area, I drag and drop my creative brief. It runs for a little bit and it says, "Okay, what do you want to do?" I want to import the brief. I'm going to import the brief. It says, "All right, it looks like there's some fields that match what you currently want to do." Let's list the fields. Here are all the fields.

Look through it all. Say, 'Is this all map about right?" It says, "Yeah, it looks like the map's about right." Let's import all the matches. I click the button and boom, there's everything that was in my creative brief, unstructured data to structured data in Workfront. So you get an idea of how this will work inside of the new Workfront Planning capability.

This is the GenStudio app.

You saw a lot about this today. Probably don't need to spend a ton of time on it because there was a full main-stage demo. I think the key point I want you to realize here, like the back end of GenStudio is Workfront. And hopefully, you saw that today. But you see tasks in here, those tasks are coming from Workfront. You see these campaigns that are on this view. Those campaigns are coming from Workfront Planning. So it gives you an idea of, GenStudio makes that for customers who have made that investment in Workfront that much of a richer experience because you're bringing in components of Workfront into that interface where those end users are doing their work and doing the variations, right? Same thing with assets. When you've made the investments with assets, GenStudio makes it that much richer of an experience.

So there is a whole session on AI from a Workfront perspective. So please make sure that you go take a look at that. You can also see some of that. You'll see a repetitive theme. Come to the booth, see it all when you're in the booth. Because it's all there.

The last piece that I want to drive home, and I think it's a critical point.

At the end of the day, many of us, how many in this room? I would love to know how many in this room use agencies to get your work done, to execute the creative? Yeah, a pretty large amount. How many in this room have an in-house creative agency? Yeah. Okay. So at the end of the day, agencies are vital to how this entire ecosystem works. And you can't scale content supply chain without figuring out, how do you help enable agencies to scale their operations while at the same time you help enterprises scale their operations? Well, the use cases for agencies, some of them are the same, right? They need a workflow system, they need the ability to orchestrate work, they need the ability to intake work, they need a place to store the assets, tag the assets, those all translate. But when you get into some nuances in agencies, some of it doesn't translate. And it's very specific to agencies. And we are doubling down in our investment in agencies, Because in our world, agencies are running on Workfront content supply chain, enterprises are running on Workfront content supply chain. And you have the ability to start to sync those two experiences together. So if I'm on the enterprise and I want to kick a project off and I want to initiate a brief, why can't that brief show up in the agency instance and it kicks off the agency work? So that's our view of where we're going with agencies.

And you'll start to see a little bit about where are we investing. There's three primary areas. One is client engagement, the second is in ops, and I'll click on some of these a little bit. In operations, that's where there is a bit of some nuance in the agency space. And then making sure that ultimately, creative that resonates. How do we make sure that we're enabling agencies to get the information they need and the context they need so that there's not that translation. Sometimes, there's context that doesn't always make it to the agency. There might have been the intake of the brief and now I'm going to build the marketing brief that's going to go to the agency and maybe the agency doesn't have quite the same context. So how do we make sure that we bridge that gap by bringing those two experiences together? These are the five areas where we're really investing heavily from an agency standpoint. The first is in financial management. What we've realized, like the way that agencies grow is people. Like, how do you have folks that are billable in order to drive value for their customer base? And then ultimately, how can you connect the way that they're operating to the financial systems that they're using to do their billing and that they're using to forecast their revenue and things of that sort. So we were making some substantial investments there. The second was in detailed permissions. What we've learned, like we have a permissions model. It doesn't solve for things like client conflict. That's a good one. If I'm an agency and I've got two competing brands, how do I manage that client conflict today? Workfront should help with that. Workfront's your system of record, it's your source of truth. How can Workfront help solve problems like that? The other one is around resource management. So forecast versus actuals. This is another area where we've heard agencies have this need to do a snapshot. I wanted to know what did it look like as of this date. You really can't do a snapshot today in Workfront, because once you change it, the snapshot's gone.

And so ultimately, that's where we're moving, is providing that ability for you to say, "What did it look like as of this date?" So snapshotting, for forecasting purposes, there's specifically some reporting capabilities and we didn't cover a lot of reporting today. But there is an advancement coming with reporting in terms of giving our customers the ability to bring all of your Workfront data into a repository to then use, extract that data and pull it into whatever data lake you're using today, so that you can put whatever BI tool you use to provide insights. So that is a new capability that we will be launching. You'll hear more about that probably in the next month or so. And then last but not least, non-labor resources.

And you might think, what does that mean? Well, in the agency space, they're not just worried about people, they're also worried about cameras and they're worried about conference rooms and they're worried about, you name it. So how do we start to think about resource management more holistically, instead of just people? And so you'll see some advancements that we're making in the resource management space.

So last but not least, kind of bring this home, and then I wanted to leave about 10, 15 minutes for questions.

Workfront is foundational to content supply chain. If there's one thing you leave here with, like, it is very hard to have a content supply chain without having a system that is orchestrating everything that's happening across that content supply chain. So that's number one. Number two, we've got some really, really exciting advancements that we want you to take advantage of. We want you to get in and use, give us feedback, so engage with us. We're very, very excited about the advancements that you've seen.

And then last but not least, work furnace for the enterprise. That's where we really, really thrive, is in the enterprise. So many of you in this room working somewhere in an enterprise organization, and you're going to need the enterprise capabilities, the enterprise-grade technology, Workfront is your answer. And we will continue to invest in that space.

So that is all that we had.