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Online session
The Future of DAM - VS421
SPEAKERS
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Product Marketing Manager - AEM Assets, Adobe
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ABOUT THE SESSION
Marketing leaders are recognizing the pivotal role of digital asset management (DAM) in driving growth, brand presentation, and effective campaign strategies across diverse channels. Explore how DAM transforms from an IT-led tool to a marketing-led priority, becoming the central hub in harmonizing the tech stack for personalized customer experiences. The future of DAM includes GenAI-driven content production and real-time insights, making it the marketers essential tool for daily needs.
In this session:
- Learn how Adobe Experience Manager Assets revolutionizes content creation, empowers everyone to transcreate, accelerates personalization, and enhances content delivery across channels
- Gain insights into achieving alignment across key organizational functions
- Explore the latest Adobe innovations in DAM, creative tools, and AI-powered automation
Track: Content Management
Presentation Style: Thought leadership
Audience Type: Campaign manager, Digital marketer, IT executive, Marketing executive, Project/program manager, Product manager, Marketing practitioner, Marketing operations , Business decision maker, Content manager, IT professional, Marketing technologist
Technical Level: General audience
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