[Music] [Gaël Mouëllo] All right. Good afternoon, and welcome, everyone, to our session unveiling Adobe campaign new UI and innovative features. So let me introduce myself. I'm Gaël Mouëllo, coming from France, Bordeaux, if you know Bordeaux. If you don't know, you can go. It will be great. I'm principal product manager for this new UI initiative, and I'm glad today to have Eric Perrin with me today, also coming from France, but you will hear that with his accent. And before being a product guy, I was a breakdancer, and that's a true story. So maybe I'll do a demo later today.

Eric? [Eric Perrin] So thank you. It's a good introduction. So, yes, I'm French. You have the translation here. If it doesn't work, it's not because it doesn't work, it's because we have a weird accent. So don't be surprised. So my name is Eric. I'm director of engineering. I'm working for Campaign. Also, my job is really to build product based on what Gaël ask us. And, I'm based in Paris. I say that. And at the end of the session, I can also try to do some breakdance things, but it's not my best skill.

So we will maybe do something else.

Before we start, let's break the ice. We have done our job, but I will ask a few question. You know how it works. I wanted to know who is an Adobe campaign customer. Could you just raise your hand? Or partner. Or partner. Yeah. Okay. And Gaël, you can raise your hand too. - Yes. I'm sorry. - Please. Second question, who is an Adobe Journey Optimizer customer? Okay. So we have few people who are using the two because we have a story which explain how mix the two together. And the last one, who is coming to our lab we will run tomorrow? LA 22? Okay. So you want put the hands on and test if what we are going to show is not a fake, but a real version. So it's good to see that. Thank you. So now we have a better vision on...

How the audience is compose and we can move forward. But before that, we have the disclaimer. This is important to follow and to understand. I'll let you read it, and then we can move to the next step.

Okay. So, Gaël, what is our agenda for today? Yes. So our agenda for today or our journey or our adventure is pretty simple. So first, we're going to explain you and show you how campaign management can be easy now with the new WebUI, but it's not only about Adobe campaign UI, and it's also about how the unified experience is between campaign, AEP, journey optimizer. So we're going to see that in detail in a demo that the second topic on our journey, so we're going to see an end to end demo starting from campaign, AAP, and then journey optimizer, and then we're going to see what we're going to do next. So what are the next step in our roadmap, and what is planned for you? So with that in mind, I have a question for you, Eric. Do you know what we can celebrate on the February 14th.

I see some smiles from the audience. I'm married, so this is Valentine's Day. Sure. I know that. Yes, you're right. Valentine's Day, but this is not what I expected in term of answer. Okay.

Try again. I think we have something in US National Book Giving Day, something like that. Yeah. That's right. Did you know that? No? Now you know. That's a good answer, but again, this is not the one that I expected. Okay. Last chance for you. Easy. This is the availability of the campaign new WebUI. - So-- - Yeah. So just to clarify, on February 14 this year, we released, the new WebUI for Adobe Campaign V8. So we are sharp and focused on the marketer persona first, but we're going to see in the roadmap topic how we are quickly moving from marketer to admin persona, and that WebUI will simplify workflow, creation of the content, execution, as well as reporting. And as I said, it's not only about the UI of campaign, it's also about how it is unified across the different application and how you can use that.

So let's bring them together, and let's tie it together into a logical flow. First, we have an homepage dashboard where you can look at all the KPIs and the different task, then you can define targeted audiences, and we're going to see in the new workflow canvas how you can manage multistep segmentation across multiple dimension, then we're going to see how you can design cross channel messages, including email, SMS push, and as well as direct mail, and we have also some surprise around GenAI and our AI assistant for content generation. And, of course, we have preview proof and sending and how you can orchestrate all of these things with a workflow canvas again and to close the loop, the reporting and analysis. Okay. All of these are for the marketer.

And this UI actually is not only about the aesthetics. It's not only about navigation pattern, the colors, and the icons, but it's also about how we improve the user experience, how we amplify the actual capabilities we have in campaign. So you're going to see a few of the new capabilities that we have in Adobe campaign and how we completely reimagine some components, like the email designer.

And I would like to focus on three main topics, three main pillar together. Number one is how we can orchestrate brand initiated batch campaigns, and Eric going to deep dive into this in a few seconds. Number two, how we're going to enhance the content creation velocity, how we can help you to be more productive and efficient with campaign V8, and the new features we have available for you, and number three, how it is integrated with Journey Optimizer and how you can build customer initiated real time journey within this unified user experience. Okay. So with that in mind, let's go. - Eric, I let you continue. - Thank you. So introduction is done, and welcome to the, what we said, the campaign new UI team park. Okay. We will see different areas of this park, and we will explore. And then, please fasten your seat belt. We'll start by the first one, which is what we call the brand initiated batch campaign. So by brand initiated, it means you, as a brand, you decide what you are communicating with your customer. You decide what, when, to whom. So you are the one who manage that communication.

So the key question here is how to transition from, not participant, but from individual who merely observe without interaction with your brand to active participants who are answering to your emails, who are communicating with you, who are opening, click, answer, share, com, et cetera. So how to move from passive followers to active participant? And me, in our example, as theme park director, I would like to create some groups of people and propel them the best experience.

So thanks to campaign WebUI, we will see how it is easy to manage but also still very efficient. And the system allows you, and we will see that also in example during the demo, how to build multistep segmentation with multiple live queries, visualize, count, verify, I mean, check the accuracy, and then activate the what you have generated for sending messages, for example, SMS, push, email, and so on.

So here is the audience composition tool in the WebUI version. So it's an interface which give ability to the marketer persona to build something with a visual canvas. So in matter of few clicks and without any support of an admin, you are able to build audiences to generate simple or advanced audiences, combine, exclude results, et cetera. And then you can execute that in a matter of seconds. And with that, you are able to check the accuracy of what you have built and then generate a kind of, we can call that, a meta personalized audience you can reuse and propose.

And icing on the cake, we have that vertical representation, which is exactly the same than the one we can retrieve in Adobe Journey optimizer or real time CDP. So if you are using different solution of that ecosystem, it will be easy for you. So we'll do a kind of parallel, a kind of metaphor. It's like you go to the ice cream shop, and you have different flavors and you are able to build the ice cream which is so special for you. So the workflow and the Canvas will help you to build that.

Now, the key question also is, it's not only the audience composition, it's also where can you retrieve the data. We talk about the notion of federated data, and as the world is not so simple, you have to manage multiple datasets. It could be internal or external. And, for example, I give you a simple one. As theme park director, I want to communicate for all the people who have at least two transaction in theme park restaurants, and the notion of transaction is not something I store into the Adobe campaign database. It's something I store outside. So thanks to the enrichment, I'm able to link the campaign database, with an external source and reuse that information in order to do some additional segmentation and also to reuse that for personalization into my message content.

And, obviously, at the moment you have done that, you can do some remarketing messages in order to send message to these people. So going back to my metaphor, what we propose here is the topping, and we all know that an ice cream is better when you have topping.

Then the notion of multistep segmentation. The mechanism of that Canvas allows you to be the derivative processes. It's not one big process. It's different iterative processes where you can check the volume, verify the accuracy in a visual manner. And then each transition, you can see here, is accessible in real time. You can check the content, and you are able to build use cases which fits your process. And you don't have to twist your process for being compatible with a tool. It is very important. Then you can start by query, enrich, extend, combine, exclude results, et cetera, in that tool in order to build the perfect audience you would like to have and then, at the end, send the message.

Point important to keep in mind, it's not only profile focused. It's a notion we call multi entity, which allows you to extend your use cases and not target only the profile, but you can also target visitors or any kind of demotion you can manage into our data model.

The important word here is ad hoc. So we can talk about real time data activation, where generation and consumption of the data is on the fly.

Behind the scene, we use a product called Adobe Compression version 8, and it give us, really, an extreme scalability.

And then you can read few metrics we have here where you can, in matter of minutes, generate audiences, send your message, ingress data, et cetera. So, the important point also is if you have Adobe Comping V8, you have access to the WebUI, and you have access to all the different things you have already created. We don't talk about migration. We don't talk about that. Okay.

And we are not the only one, obviously, who are very happy with that product because as it is live, our customers are shooting it from the rooftops. I hope you will be part of them soon. And the key feedback we have are, obviously the simplicity of the UI, where all marketer can ramp up easily and achieve their use case. We have also revisit the way we manage the documentation, and now it's really easy for everyone to start a new campaign with that tool. And we have also very good feedback into the seamless experience if we have to manage several solution of the marketing cloud, like Adobe campaign and also Journey Optimizer.

So coming back to my initial question, which was how evolved from passive follower to active participant. So with these tools, we see how it is easy to manage segmentation in ad hoc fashion. It's really in ad hoc fashion, and we are able to do that with a very intuitive web interface. So goal is now achieved with group of people, I can just target and send them the right message at the right time and at scale also.

So I'm good with that part. Let's continue our journey. Gaël? Thank you, Eric. Great. So stop number two in our journey. So I need to walk a little bit. Yeah. Faster. Thank you. Almost yeah, we are there. Content creation velocity. So what is that? So it refers to at which speed and efficiency you can generate content. So high content creation velocity means you are able to generate content without sacrificing the quality.

And I believe that all organization that can have a high creation velocity will be in better position to stay competitive in a dynamic and fast paced digital environment. So let's see in details what we have for you in this new WebUI. So first of all, our famous channel, email, here, still alive, and I believe still the king, but that's my opinion.

So we all know this channel is very important, not successful, but very efficient, in terms of marketing. Despite the right of social media, other marketing channel, I believe that you should be able to create content efficiently and quickly without extra creative lift, and I think that is a must, even more today with GenAI. So let's see in detail what I have for you in this new UI. So first of all, we have a new email designer for you. It's a drag and drop email designer where you can drag and drop any component, but you can tell me, well, just like any other application in 2024. But moreover, we have a native integration with Adobe Experience Manager where you can drag and drop all the assets that are stored in that centralized library.

Number two, we have out of the box templates, which is great just like the other, but on top of that, you can create your own custom template library so you are able to reuse it across multiple messages, and we also have content fragments. So content fragment is a piece of content. Could be an image, could be an image plus a text, image text, link, button, whatever you want to define could be a fragment. So that fragment, you can create it, save it, reuse it, and again, it is stored into a centralized library, and you can drag and drop all this element in your email content. And finally, we have the dynamic content feature, where you can define personalized content based on the rule, and we have this new rule builder, well, actually we call it the query modeler, where you can easily define queries and associate the content to it directly into the email. So these are the three main things that are available in the new email designer, but we are not stopping like this. What we have, the HTML converter. So what is this thing? Actually, we have listened to you, and what I heard in different meetings from you was, "Well, I want to import my HTML created by my creative agency, but when I import it, it is in compatibility mode." What is compatibility mode? Means you cannot, again, access to all the features that are available into the email designer. So now you can get rid of this limitation. We have the HTML converter. So you just import your HTML, click convert, and it will automatically make it compatible with our new email designer and unlock all the features that are available there. So drag and drop capabilities, AEM integration, modification on the links, the tags, access to the GenAI feature to edit your content.

AEM, I just mentioned it. You can bring together the marketing workflows and the creative workflows and you can drag and drop all the element that you stored into AEM. Of course, we are not replacing AEM. You just have access to your library and it is based on your rules and permission and the approved content that you have there, but also you can directly jump to AEM without logging out, logging in again. You just click one button. You have access to your library where you can upload new asset, going back to campaign, and then, again, drag and drop it into your HTML content.

And the last one, I think, everybody heard about this, GenAI in every session. You heard about gen studio this morning.

You can generate a full HTML content from a simple text prompt, and I would say the only limit is your imagination. So it won't replace you. It's just how we can assist you and help you and expand your imagination.

So let's take a look at the few use cases that are available today. So it's not in six months, it is available.

You can create a full HTML from a single text prompt, but that's fine. It will generate, as you can see on the image, the text, the button, all the different section and everything, but I think what you want is also being able to have brand asset or brand compliant content. So how we can do that? Well, again, it is available. If you can see on the right, you can upload your brand asset that are approved. So let's say you have a marketing brief in a PDF format. You are able to just upload that PDF that can contain multiple pages of text, image, et cetera, modify the communication strategy, the size of the image that you want, the different tone, the content type. It could scan the full PDF, and when you hit generate, it will generate the full email based on what you have in this PDF or in your images. Okay.

On top of that, it's not only about the full email. You can regenerate different section, different images, the text, just the button, the full section that contain image plus text, and every time you will select the different part of the email, adding a new prompt, it will regenerate just that part of content.

And of course, it's not only about email, it works for SMS and it works for push, as well as subject line and the creators.

And with that, we're going to go to the last part of our journey in that wonderful theme park, and mister Eric Perrin will talk about. Yes. I will finish that journey with the customer initiated real time journeys and explain to you what is the difference between the brand, I mean, initiative journeys. So for initiated real time journeys, we really talk about the way customer can control the communication they will engage with the brand. So today, if we work with that customer, see the brand as a collection of different touch points, a different collection of the different messages they can have with the brand, and they see the brand at this group of communication. So they want to interact with the brand. I'll give you an example. When you enter in a shop, it creates a kind of personal event, and then you go into specific journeys. It's really the difference between the batch, where you, as a brand, you decide what kind of message you send and to whom. With that approach, which is customer centric, where the customer engage and start that conversation.

So at a certain point, all brand need, at least, to consider that customer centric approach with their customer in order to generate new initiatives.

So it's an example on how we can combine these two use cases, so brand and customer initiative journeys. So we can carry on conversation with your customers with these two different angles. So to be clear one more time, brand initiated journeys is like when you send a newsletter or do some destination pre trip confirmation or generate a promo campaign. You as a brand, you decide that. And on the other side of the same coin, this is the customer initiated journeys, which are triggered by the customer himself based on, in app action, or I go into a shop, as I mentioned, or I receive a specific appointment reminder, et cetera. So the most important here is, as it is seamless in term of UI between Adobe Journey Optimizer and Optimizer and Adobe Campaign, the capability of these two products helps you to extend the different use cases you can have with your customers.

Let's explore how real time journeys is working. Today, it's composed with three major building blocks, the way we listen the events. So events is ready, all the different external interaction where you have outside of Adobe, and then you want to trigger an action for a specific customer. And then based on that, we can apply different conditions. Is this customer is a gold member, a platinum member? Is it just a visitor, et cetera? So you create some branches. And after that, you trigger the action. To trigger the action means you can put the customer in a second journeys, or you can activate, for example, a message, which could be email, SMS, push, and so on.

So we try to map a kind of customer journey modeling, which describe the profile interaction you could have when you go into a theme park and you want to interact with a restaurant. So the first initiative we have here, the first trigger is really the proximity. If you are close to the restaurant and you have a reservation, the tool is able to put you in the journey and based on the different conditions, give you the next step, share with you the next step. It could be, okay, my table is ready. So you receive something by SMS. You can go direct to the restaurant. Or it's it is based on the okay, the bar is crowded, and the table is not ready, so you have to wait a bit. Or we can engage with an external agent to, I mean, with a restaurant agent, which give you ability to move to the next steps. So Journeys, the way it works, it's flexible enough in order to support different scenarios like this one. And, really, it's super expensive to mix the different use cases between a batch approach and, I mean, a brand approach and a real time journeys approach where the two notions are already complementary.

So stop talking, I think we have a demo.

- Gaël? - Yeah. Thank you. But before the demo, I need this actually. Thank you, my friend. Let me introduce Rebecca. So Rebecca is planning an overseas travel with her kids and her family to an amusement park. And as we all know, I don't know if you have kids, but when you travel with kids, it could be challenging. So Rebecca turns to her trusted bank, Secur Financial, to find the perfect credit cards. It would be a gold credit card.

And that's Secur Financial website. Just for this demo, this is a fictitious brand. I will share a few numbers with you. That numbers will be fictitious as well. So let's see how Adobe Campaign V8 and other application can provide her the best and personalized experience during her travels. Okay.

All right. I will just switch my screen. And the journey start from here, Secur Financial website. So I'm Rebecca right now. Okay. I don't have the right haircut, but let's see.

So first thing first, Rebecca wants to sign in to Secur Financial website to check the latest expenses and transaction and the account balance. So she logins to, Secur Financial website, look at the balance, look at the transaction and the different expenses. But I think what is the most, interesting part is she has a debit card. And when you travel, especially with kids, I think you should not only go with these kind of cards. So she starts looking at the credit card offers and browse the different offers, she can get from Secur Financial. So probably this one would be the best one with travel insurance, insurance discount, withdrawal all around the world.

But at this point of time, Rebecca is interrupted by the kids. So she just log off and leave the session as is. But that's enough for us. And let's see behind the scene what is happening at the real time CDP and in campaign, what we can do to target Rebecca, send her a campaign, how we can orchestrate all of this journey, plus how we can manage this one to one communication. So when we go behind the scene, what is happening when Rebecca logs in, we can, of course, identify her and associate all the event, the past event and the current event, into the RTCDP. Okay. Now I'm the marketer. So let's go behind the scene, and I'm Gaël, as you can see. Good evening, Gaël.

I will be the marketer and my journey start from here. I go to experience platform and what I want to do is to create a strategic segment where I can target Rebecca and all the people who actively browse the credit card web page.

So I will go to segment, click create segment, and this is where I can use the rule builder, and I can search for my specific category, which is account saving and associate this with high propensity score for saving. So as I said, fictitious number, so 0.61 is not an official statistical, but let's say this one is a high propensity score. And I want to associate this profile attribute with the event that are collected by the real time CDP. So I can go and browse page view, and I can target the view name and all the one who browse that credit card page. I will give a name to my credit segment, high saving propensity with credit card web views, and I can just save these audience. At this point of time, I have a human readable condition that is available here that match the query I just defined, the total audience. But what is great here from AEP, you can activate to a destination, and that destination is Adobe Campaign V8, and, of course, the new UI. So I will go and select Campaign V8, go to that wizard, I can schedule the frequency right here, and I want to refresh that audience every day. Okay. Then I can go next and do the mapping in term of field that I want between the source and the target. By default, it will automatically identify the right field. In this example, we have email, first name, last name. But that can add any new attributes, such as financial credit score that I want to use in my personalized email. Then I go next. Everything is ready. I can click finish. Once I click finish and I go back to my destination, I can see destination for Adobe Campaign manage cloud. We have that segment enabled that will be refreshed every day.

And then from here, what is great is I can go to campaign. So this is where we have a unified experience because of this WebUI. And today, if you are not using the WebUI, what you will do, you will use the client console, probably log out, log in to Experience Cloud. Well, not really seamless, to be honest. But right now, clicking campaign, boom. You just land into Adobe campaign new UI. That's the new UI.

And then when you go to audiences, you will retrieve that high saving propensity with credit card web views available into campaign.

That will be also available with all the other audiences that you have in campaign. So it's not only about AEP audiences, it's also about the one you already have into campaign.

And from here, what I can do is create a cross channel campaign to target Rebecca and try to help her to complete her use case, which is get the perfect credit card. So I will go to campaigns and create my new campaign. But before creating a new campaign, I just want to show you a new AI powered feature, which is called the contextual help.

So basically, when you click that question mark that is available across all the pages in the application, you have a description, a direct link to documentation that helps you understand what is it. But now what you have is you can ask the question to the tool. For example, if you don't know how to create an email, how to create a nudges, where can I access this X, Y, Z feature, you can just ask the tool and it will give you the answer. So let's take an example. Where do I add start and end date to a campaign? When you click enter, it will give you a quick description on where you should go into the UI to do your use case. So it won't do the use case for you. As I said, it won't replace you, it will help you and assist you.

So now let's create the campaign. I go, click create campaign, give it a label, daily credit card opportunity, then it creates. And I have this workflow that is already created based on my template. It start with the audience coming from AEP, then I can enrich that audience with the credit score that I added from AEP, and then I will do a simple split on the preferred channel, email and SMS. Let's see together how we can create the content, and I will show you the different features that I mentioned earlier into the content creation velocity step. So create delivery...

Give it a name, credit card offer email, then click edit content, open the email designer. As I said, you can start from scratch. You can use our out of the box template. And if you remember what I said 10 minutes ago, you can create your own custom template that will be available into this library. And I think this is what you're looking for. For this use case, I can import an HTML that has been created by my urgency. So I will just import this email. And again, if you have listened carefully, I said when you import something from an external source, by default, it is in compatibility mode.

I think you get it.

But there is no drag and drop capability here. So you can use it as is and send it, or you can use the HTML converter right here. Click convert. As soon as you click convert, you will have access to all the different capabilities, the drag and drop, the different component. And what I want to do is to create a dynamic content for the credit card. So that's my default variant, the basic credit card. And I have this high credit card score where I can define a specific content. And, of course, based on your profile characteristic, you will see one or the other.

And Rebecca will probably see this one.

One more thing that you can see, where is my-- Here, you can manage the different URL right here. You can enable tracking, add some tags in your URL, et cetera. You have access to, now your content. And the feature that I wanted to show you is the Gen AI feature. So clicking that magic wand will open the right rail to generate new content.

So you have a lot here. Let's say I want to regenerate an image from this one. So first, what you can do is upload your brand asset. If you don't want to use Firefly images, again, up to you.

Then at the prompt, zoom in credit card for my example. And right here, I can modify the aspect ratio, the lightning, the composition, et cetera, and hit generate. Once you hit generate, it will create two variation, one coming from the brand asset that I just selected, and another one created by Firefly.

Again, you can select the one you preferred, or you can just leave it as is if you are not satisfied. Let's say I keep this one, and I can do the same with the text. I can select that text, just copy paste it, and say, "I want to enhance that text." Change the communication strategy, the language, the tone, and it generate. Again, it will propose you two variation, up to you to select the one you prefer. And if you don't like, you can regenerate again and again and again. So I will go with this one. You just need to click apply. It will automatically replace that text right here, and you can proceed.

Additional features that I mentioned, the AEM integration. In that left rail, you have access to all your asset and folders based on your rule and permission.

And as I mentioned, clicking manage asset, you will directly land into AEM. So back to what I said initially...

A unified experience. So we went from AEP to campaign, now to AEM in a seamless manner with the same navigation pattern, same user experience, and similar UI.

In AEM, you can manage your asset.

So this one is not really related to bank or credit card. Anyway, I can add new asset, upload the new one right here. When I upload them, they are available directly into my left rail. So I can drag and drop these images into my content. So I'm good with this content. Now what I can do is simulate the content. Simulate means do a preview and a proof.

By default, when you hit simulate, you get your email without personalization. So you will see all the different tags right here. But you can select a profile. It could be a test profile that you created based on your database or real profiles coming from the audience that you selected earlier, the AEP audience. So in this case, I will select Aaron and Alison...

That are my test profile because I know they are matches what I want to send. So once you click Aaron, you will see the personalized message for Aaron with that version of the credit card, this variation, when I click Alison, it will show you the other variant. So that's the dynamic content feature, the preview, and, of course, from here, you can send a test message to yourself, to your team, or to anyone. One additional feature that is new here is render email. We have an out of the box integration with Litmus, so you can look at the rendering of your email across the different email provider.

Okay. I'm good with this content. Now I can go back to my workflow. Once it is created with all my message, my audience is ready, I can start it from here, and you can see all the profile navigating from one node to another. And I'm good with this sending. Now what is happening, at the marketer, what I want to do is look at the reporting. So I can go back to my campaign list, select that campaign, click reports, and you have out of the box report across the different channel. And for each channels, you have access to a list of different reports. So you can select different deliveries. You have different filters. But for this one, I just want to highlight that we have main KPIs related to my email channel, so send, delivered, bounce, and subscription, click on the mirror page, unique open, unique click, et cetera.

At this point, what is happening and I think what is interesting for you in term of unified experience, is all this sending and tracking data are sent back to AEP...

Seamlessly so you don't have to configure anything. Everything will be sent back to AEP and will enrich Rebecca's profile. So now let me go back to Adobe Experience platform...

Search for Rebecca's profile right here, Rebecca. I can view her profile. So I have a 360 view of the basic attributes, et cetera. But I think what is really important here is the even tab, where you have access to her marketing history. So you can browse and see all the touch point with Rebecca. And what is interesting in our use case is Rebecca get the email, open the email, but did not convert.

So at this point in time, what happened? We send a communication to Rebecca, a brand initiated, because we decide when we communicate with Rebecca. So this is what Eric mentioned. We have seen this multistep workflow. But at this point of time, we need to move from a brand initiated campaign to a customer real time journey. So we know Rebecca opened the email, so now I can go to journey optimizer and create a journey, a credit card follow-up and educational journey because we want Rebecca to convert and finally get that credit card for this travel.

So the journey starts from the event. So remember what Eric mentioned. We have three building blocks starting from event that trigger different condition and then send messages. So we start with the event reaction based on what has been opened and clicked. So Rebecca clicked but did not convert. So after 24 hours, we can send another message, which is an awareness initiation email, and based on the reaction, we can orchestrate that one to one journey. And based on the different condition, we can send a reminder. If Rebecca has convert, we can send an activation completion email or SMS. If not, we can send a custom message to our financial advisor customer call center, and they will contact Rebecca.

So we'll finish our demo with this, with that one to one journey. So just to sum up, we started from Adobe experience platform where we're able to create a segment, share that segment with campaign, use the cross channel campaign workflow to target Rebecca, and then send back descending and tracking interaction to AEP, look at the profile of Rebecca into AEP, and create a one to one journey. So moving from brand initiated campaign to one to one real time journeys. Okay.

All right. So let's go back to our presentation now.

And last topic with our friend, Eric, what is coming next? So what we have seen so far will not come in few months. It's already there. It's not a roadmap. It's there, it's live. And if you come tomorrow at eight, it's a bit early, so bring your coffee, you can do the lab.

Now let's focus on the roadmap. Yes. Thank you, Gaël. So let's take a look at the ecosystem.

But we have seen it is part of a bigger process, a bigger project, and you know, the world is bigger than just... And we have seen just the phase one. We have a phase two where we enrich the marketer persona. All the things which have been shared by Gaël in the demo. We keep expanding, now a lot of more capabilities of the marketer. And so we have opened admin use cases in order to add more details, I mean, all the communities...

Gaël, could you just mention the marketer persona in detail? That's me. Me again? - Yes, you again. - Okay. So marketer persona, even if all the things that I showed you are available, we are not going to stop at this because we have a few things to add to this. First of all, we have the direct mail channel, which actually has been released a week ago. Then we have the AI assistant for content. I mentioned available, but to be specific, we're going to have a beta program, a private beta program starting next week. And of course, after that, Agile. Then we're going to address the content experimentation piece. I remember I discussed with few of you, and the question was, where is the AB testing feature? Not the one we have today, which is more custom and manual. We want an out of the box one, and this is number two. So we're going to do it, and it will be out of the box, marketer friendly, where we simplify the UI, and where it will automatically send the communication to the winner strategy based on the success metric that you define. We have multilingual delivery that will come also. New workflows activity, actually, more workflows activity because they are already there in the client console. So think about incremental query, subscription, external signals. So all these things will come in few months. And the last one, we have new rich push templates available. So think about templates where you have carousel into a push where you have out of the ball call to action button that you can configure. But again, not in a technical manner, but in a marketer friendly manner. And with that, we will progressively move from the marketer persona to the admin, and we're going to bring to the WebUI some admin features. So I will take this part for the admin feature. The possibility to extend the different activities we use for the workflow in order to have some ETL use cases, for example, and then have more or less 100% of the workflow capabilities we have today into Adobe campaign available into the new WebUI. Then we will have the notion of how to connect the tool with an external system. Think about, for example, SMS provider. SMS provider is something you have to, as an admin, set up into the tool. This will be available into the WebUI. Delivery alerting in order to receive an alert when your delivery is close to a certain threshold, and also the possibility to manage all the business rules. Business rules is where you manage the content and the audience in order to check if you have everything ready for your email or check if you have to extract different recipients you don't want to target or you cannot target, et cetera.

The content cloaking, it's something interesting in term of the content strategy we have. Is the possibility as an admin to select the different pieces of the email. You will, email or SMS, you will let, the marketer modify. By default, you have something which is set in stone, and you can allow just few different areas where the marketer can do the personalization, which will simplify the conversation and provide more guidance to the marketer rather than being able to update everything, just focus on the different party as to update. Schemas authoring Schemas authoring is ready when you have to create a new table into the database, when you have to extend existing schemas, and when you have to connect with external databases, what we call the notion of federated data, and then the notion of audit trail in order to track who is doing what with the interface and when, what are the modifications, and so on.

So to conclude our journey, we have seen how easy it is with campaign WebUI to manage the campaign management, and we have seen that thanks to the additional generic features we have for the content and for the documentation, I mean, not for the documentation, but for helping the user to understand how it works. Then we have seen also how it is integrated natively with Adobe Experience Platform, with Adobe Journey Optimizer, and with Adobe Experience Manager in order to simplify the life of the marketer, and also to open new use cases you could have in mind. We have seen an incredible demo. Thank you, my friend. - You're welcome. - Yeah. And then we have shared few evolution, which will pop in our application very soon.

So our job is done. - Thank you for your help. - Thank you very much. - Thank you for your attention. - Thank you.

[Music]