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In-person on-demand session
Unveiling Marketing Calendars and Tools for End-to-End Campaign Planning - S304
SPEAKERS
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Group Product Manager, Adobe
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Sr. Group Manager, Product Management, Adobe
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ABOUT THE SESSION
Join us as we unveil new product capabilities designed to enable organizations to manage and visualize their end-to-end operational lifecycle. Discover how to create highly interactive marketing calendars with shareable views that provide insight into timelines, deliverables, and bottlenecks. Automate campaign brief creation for faster alignment and reduced time to market. See how all of this is powered by new abilities to create custom objects, seamlessly link them across the marketing journey, and connect plans to execution to manage your entire marketing strategy and delivery in one place.
In this session:
• Learn how Workfront unifies marketing with comprehensive visibility and curated insights
• Standardize your marketing operating framework to gain efficiencies and scale for growth
• Accelerate marketing ROI by launching and optimizing campaigns faster
Track: Planning and Workflow
Presentation Style: Case/use study
Audience Type: Campaign manager, Digital marketer, Marketing executive, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Content manager, Email manager, Omnichannel architect, Social strategist
Technical Level: General audience
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