Closed captions in English can be accessed in the video player.
In-person on-demand session
Vanguard’s Top Adobe Workfront Implementation Tips & Tricks - S308
SPEAKERS
-
Sr. Creative Group Director: Design, Video, Motion and Creative Operations, Vanguard
-
Sr. MarTech Enablement Lead, Vanguard
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
Implementing modern workflow management is a journey, not a sprint. Learn how Vanguard’s Marketing Technology team and RHC, Vanguard’s in-house agency, adopted Adobe Workfront to advance their processes and use data to drive efficiencies. They’ll share the tips and tricks they learned along the way and how they continue to expand on the value and the outcomes generated as a result of the transition. Hear how they leveraged a phased approach and where they automated, streamlined, and drove transparency by implementing Workfront.
In this session:
- Learn best practices and how to avoid pitfalls when implementing Workfront and scaling a content supply chain
- Understand the importance of a strong change management plan
- See the value of setting realistic expectations for the initial implementation versus the journey over time
Track: Planning and Workflow
Presentation Style: Tips and tricks
Audience Type: Campaign manager, IT executive, Marketing executive, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing operations , Content manager, IT professional, Marketing technologist
Technical Level: General audience
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO