Marketing Mix Modeling at Adobe: Learn to Predict the Future Like We Did

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About the Session

Discover how Adobe Marketing achieved an 80% increase in return on media spend over five years by overcoming major measurement challenges. Hear from Adobe’s data scientists about their journey — from fragmented, conflicting results to a unified solution called Mix Modeler that quantified the incremental impact of marketing and also reliably predicted future ROI. Get an inside look at the innovative (patent-pending!) AI/ML techniques Adobe trialed and refined to meet the needs of modern marketers, plus upcoming innovations.

Key takeaways:

  • Gain insights into the engineering challenges that Adobe faced in consolidating down to a single solution
  • Learn how Adobe’s approach leverages advanced AI/ML to ensure faster marketing insights
  • Get a firsthand look at the pitfalls and breakthroughs encountered, and take away lessons for your own development

Technical Level: Intermediate to Advanced

Track: Developers

Presentation Style: Case/Use Study

Audience: Advertiser, Developer, Digital Analyst, Digital Marketer, Audience Strategist, Data Scientist, Web Marketer, Marketing Analyst, Data Practitioner, Marketing Technologist

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