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Practical Magic: How AI Modeling Transforms Marketing Planning and Measurement
Speakers
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Solutions Consultant, Data & Insights, Adobe
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About the Session
While AI and machine learning may seem like "magic" and unexplainable to many marketers, it’s all grounded in science and data….and it’s driving incredible results. In this session, we’ll demystify AI, see real-world examples of different types of AI and ML, and explore how Adobe is using AI in our analytics and measurement tools.
Key takeaways:
• AI 101 Education: What is it, really?
• Learn about the types of AI used in Mix Modeler & CJA
• How Mix Modeler & CJA work together
Technical Level: General Audience
Track: Analytics
Presentation Style: Tips and Tricks
Audience: Advertiser, Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Marketing Practitioner, Marketing Analyst, Data Practitioner
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