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Accelerating Sales with Real-Time Customer Engagement in Marketo Engage
Speakers
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Corey Bayless
Director, Prudential Financial
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About the Session
Prudential revolutionized its sales process by leveraging a multi-system, multi-product integration that drives real-time customer engagement. We’ll demonstrate how to harness the power of in-app events, real-time SMS notifications, and nurture email workflows to keep customers engaged and close deals faster with Adobe Marketo Engage.
Key takeaways:
- Increase conversions with an integrated solution
- Use real-time signals to trigger personalized SMS notifications and email workflows, ensuring timely and relevant customer interactions
- Implement an automation model that streamlines the conversion process, ensuring consistent and timely customer interactions
Technical Level: Intermediate to Advanced
Track: B2B Customer Journeys
Content Category: Case/Use Study
Audience : Digital Marketer, Marketer
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