Reinventing Customer Engagement with AI-Powered Customer Experience Orchestration

Anjul Bhambhri explores how customer engagement is being redefined in an AI-first world, where agents operate software and humans set goals. She introduces Adobe’s composable AI fabric – open, flexible, and autonomous – and shows how CX Enterprise Coworker acts as a collaborative AI teammate, orchestrating data, content, and workflows across systems. A workflow demo highlights how organizations can move from manual processes to real-time, agent-driven engagement – delivering faster decisions, connected journeys, and personalized experiences at scale.

Technical Level: General Audience