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Scaling Content Supply Chain with Agentic AI and GenStudio
Keynote
Scaling Content Supply Chain with Agentic AI and GenStudio - GS2-6
Speakers
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Varun Parmar
SVP & GM, GenStudio & Firefly Enterprise, Adobe
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Emily Palmer
Principal Solutions Consultant, Adobe
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About the Session
Adobe SVP & GM of GenStudio & Firefly Enterprise Varun Parmar introduces an agentic approach to the content supply chain, designed to meet rising content demand and the need for real-time personalization. He announces Adobe Brand Intelligence and highlights Firefly Creative Production for Enterprise, showing how teams can generate, validate, and optimize on-brand content at scale through AI-driven workflows. The demonstration also showcases innovations like conversational production and 3D digital twins, enabling precise, high-quality asset creation and seamless activation across channels.
Technical Level: General Audience
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.